Lulu's Fashion Lounge (LVLU) CFO receives 34,837 RSU equity grant

Rhea-AI Filing Summary

Lulu's Fashion Lounge Holdings, Inc. appointed Heidi Crane as Chief Financial Officer and granted her 34,837 restricted stock units (RSUs) as an initial equity award. The Form 4 shows the RSUs as common stock acquired at a price of $0.00 per share, reflecting compensation rather than a cash purchase.

Each RSU represents one share of LVLU common stock. The award vests over seven scheduled dates: 25% on March 31, 2026, then 12.5% on each quarter-end from June 30, 2026 through September 30, 2027, subject to Ms. Crane’s continued employment on each vesting date.

Insider Trade Summary

Net Buyer: 34,837 shares

Net Buy 1 txn

Insider Crane Heidi

Role Chief Financial Officer

Type	Security	Shares	Price	Value
Grant/Award	Common Stock	34,837	$0.00	$0.00

Holdings After Transaction: Common Stock — 34,837 shares (Direct)

Footnotes (1)

1. F1. Represents restricted stock units ("RSUs"), representing the initial grant to Ms. Crane in connection with her appointment as Chief Financial Officer, effective February 4, 2026, pursuant to the terms of her Employment Agreement. Each RSU represents a contingent right to receive one share of common stock, and will vest as follows: one-quarter (25%) on March 31, 2026; and one-eighth (12.5%) on each of June 30, 2026, September 30, 2026, December 31, 2026, March 31, 2027, June 30, 2027, and September 30, 2027, subject to Ms. Crane's continued employment through each applicable vesting date.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 02/05/2026 - 04:05 PM Learn about SEC filing dates

FAQ

What insider transaction did LVLU report for Heidi Crane on this Form 4?

The Form 4 reports that Chief Financial Officer Heidi Crane received 34,837 restricted stock units as an initial equity grant. These RSUs represent common stock of Lulu's Fashion Lounge Holdings, Inc. awarded in connection with her appointment effective February 4, 2026.

How many LVLU RSUs were granted to CFO Heidi Crane and at what price?

Heidi Crane was granted 34,837 restricted stock units, each representing one share of LVLU common stock. The transaction price is listed as $0.00 per share, indicating the award is part of her compensation rather than a purchase in the open market.

What is the vesting schedule for Heidi Crane’s 34,837 LVLU RSUs?

The RSUs vest 25% on March 31, 2026, then 12.5% on each of June 30, 2026, September 30, 2026, December 31, 2026, March 31, 2027, June 30, 2027, and September 30, 2027. Vesting requires Ms. Crane’s continued employment on each vesting date.

Does the LVLU CFO’s RSU award require a cash payment by Heidi Crane?

No cash payment is required; the Form 4 lists the 34,837 common shares underlying the RSUs at $0.00 per share. This indicates the award is a stock-based compensation grant tied to employment and vesting conditions, not a traditional share purchase.

How many LVLU shares does Heidi Crane beneficially own after this RSU grant?

After the reported transaction, Heidi Crane is shown as beneficially owning 34,837 shares of LVLU common stock through the RSU award. Each restricted stock unit corresponds to one share, subject to the detailed vesting schedule and continued employment conditions.

When did Heidi Crane’s appointment as LVLU Chief Financial Officer become effective?

Heidi Crane’s appointment as Chief Financial Officer of Lulu's Fashion Lounge Holdings, Inc. became effective on February 4, 2026. The 34,837 restricted stock units disclosed on the Form 4 constitute her initial equity grant under the terms of her Employment Agreement.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Crane Heidi

(Last) (First) (Middle)

195 HUMBOLDT AVENUE

(Street)

CHICO CA 95928

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Lulu's Fashion Lounge Holdings, Inc. [ LVLU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/04/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	02/04/2026		A		34,837(1)	A	$0	34,837	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents restricted stock units ("RSUs"), representing the initial grant to Ms. Crane in connection with her appointment as Chief Financial Officer, effective February 4, 2026, pursuant to the terms of her Employment Agreement. Each RSU represents a contingent right to receive one share of common stock, and will vest as follows: one-quarter (25%) on March 31, 2026; and one-eighth (12.5%) on each of June 30, 2026, September 30, 2026, December 31, 2026, March 31, 2027, June 30, 2027, and September 30, 2027, subject to Ms. Crane's continued employment through each applicable vesting date.

	/s/ Alexa Miller as attorney-in-fact for Heidi Crane	02/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.