MediaAlpha insider sells multiple tranches of common stock

MediaAlpha, Inc. (MAX) reported multiple sales of Common Stock by Eugene Nonko under Rule 144 across April through June 2026.

Rhea-AI Filing Summary

MediaAlpha, Inc. (MAX) reported multiple sales of Common Stock by Eugene Nonko under Rule 144 across April through June 2026. The notice lists specific sale dates with share counts and gross proceeds for each transaction, and records prior issuances from Capital Contribution and a Restricted Stock Lapse associated with equity compensation.

Insights

Securities Compliance Counsel

Rule 144 sale notices list transaction details but do not confirm net proceeds or holdings after sale.

These entries show multiple dated transactions by Eugene Nonko with per‑trade share counts and gross dollar amounts. The notice records historical issuances: a Capital Contribution on 04/30/2022 and a Restricted Stock Lapse dated 05/15/2026.

Timing and method of sales are explicit by date; cash‑flow treatment and any broker/dealer details are not provided in the excerpt. Subsequent filings would be needed for post‑sale position updates.

Key Figures

Sale example: 74,373 shares Gross proceeds example: $774,285.00 Sale example: 52,494 shares +3 more

6 metrics

Sale example 74,373 shares 04/20/2026

Gross proceeds example $774,285.00 proceeds on 04/20/2026

Sale example 52,494 shares 04/29/2026

Gross proceeds example $525,317.00 proceeds on 04/29/2026

Restricted stock lapse 9,846 shares Restricted Stock Lapse 05/15/2026

Capital contribution entry 24,615 shares Capital Contribution 04/30/2022

Key Terms

Restricted Stock Lapse, Capital Contribution, Equity Compensation

3 terms

Restricted Stock Lapse financial

"Restricted Stock Lapse | MediaAlpha, Inc. | 05/15/2026 | 9,846"

Capital Contribution financial

"04/30/2022 | Capital Contribution | MediaAlpha, Inc. | 24,615"

An owner or investor putting money or assets into a company to fund operations, growth, or shore up the balance sheet rather than lending it as a loan. Think of it like a homeowner investing cash to renovate a house: it strengthens the property’s value and changes how future gains are shared. For investors, capital contributions affect company stability, ownership stakes and potential returns.

Equity Compensation financial

"05/15/2026 | Restricted Stock Lapse | MediaAlpha, Inc. | Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

What sales does MediaAlpha (MAX) report in this Form 144?

The filing lists multiple dated sales by Eugene Nonko between 04/20/2026 and 06/24/2026, each with share counts and gross proceeds. Examples include 74,373 shares for $774,285 on 04/20/2026 and 52,494 shares for $525,317 on 04/29/2026.

Who is the selling party named in the filing?

The selling party named is Eugene Nonko with an address at 700 South Flower Street, Suite 640, Los Angeles, CA. The excerpt shows repeated transactions attributed to that individual across the listed dates.

Does the Form 144 show how the shares were acquired?

Yes. The excerpt records acquisition entries: a Capital Contribution dated 04/30/2022 and a Restricted Stock Lapse dated 05/15/2026, labeled under securities to be sold and equity compensation.

Are gross proceeds reported for each sale in the excerpt?

Yes. Each sale row pairs a share count with a dollar amount labeled as proceeds. Examples include $377,327 for 37,446 shares on 04/21/2026 and $232,049 for 23,202 shares on 06/10/2026.

Does the filing state the method of sale or broker details?

The provided excerpt does not include broker/dealer or distribution method details. It lists dates, share counts, and gross amounts but does not specify execution method or intermediary names in the visible text.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/29/2026 - 04:05 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001830016
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	MediaAlpha, Inc.
SEC File Number	001-39671
Address of Issuer	700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CALIFORNIA 90017
Phone	619-393-9368
Name of Person for Whose Account the Securities are To Be Sold	Nonko Eugene
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	34461	410175.00	54062155	06/29/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/30/2022	Capital Contribution	MediaAlpha, Inc.			24615	04/30/2022	NA
Common	05/15/2026	Restricted Stock Lapse	MediaAlpha, Inc.			9846	05/15/2026	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/20/2026	74373	774285.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/21/2026	37446	377327.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/27/2026	55485	104016.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/28/2026	7153	71533.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/29/2026	52494	525317.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/10/2026	23202	232049.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/16/2026	15468	154698.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/17/2026	7734	77388.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/22/2026	7734	78333.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/23/2026	7734	78599.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/24/2026	7734	80931.00

144: Remarks and Signature

Remarks	Shares covered by this filing are being sold by Eugene Nonko & O.N.E HOLDINGS LLC and may be sold over various dates.
Date of Notice	06/29/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/03/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Eugene Nonko
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)