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MMA.INC (NYSE: MMA) reports 145% year-on-year surge in BJJLink subscription revenue

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Mixed Martial Arts Group Limited reported that subscription revenue from its BJJLink platform grew 145% year-on-year for the twelve months ended December 31, 2025, reflecting strong demand for its martial-arts specific academy management software.

The company describes BJJLink as a core pillar of its strategy to build a technology ecosystem for combat sports, supported by an AI-driven sales and marketing engine, migration from generic fitness software, and an active pipeline of strategic acquisitions and partnerships expected to drive additional catalysts in 2026.

Positive

  • BJJLink subscription revenue grew 145% year-on-year for the twelve months ended December 31, 2025, indicating very strong traction for MMA.INC’s core martial-arts academy platform.
  • Management reports an active pipeline of strategic acquisitions and highlights BJJLink as a core pillar of a broader combat sports technology ecosystem, suggesting continued expansion efforts through 2026.

Negative

  • None.

Insights

BJJLink’s 145% subscription growth underscores rapid traction in a clear niche.

Mixed Martial Arts Group Limited highlights that BJJLink subscription revenue grew 145% year-on-year for the twelve months ended December 31, 2025. Management positions BJJLink as a purpose-built platform for Brazilian Jiu-Jitsu and other combat sports academies, where generic boutique fitness software has struggled.

The company also notes deployment of an AI-driven sales and marketing engine and increasing migration from generic fitness platforms. It is pursuing strategic acquisitions and partnerships as additional growth catalysts throughout 2026, with BJJLink framed as a core pillar of a broader combat sports technology ecosystem.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of March 2026

 

Commission File Number 001-41978

 

MIXED MARTIAL ARTS GROUP LIMITED

(Translation of registrant’s name into English)

 

Level 1, Suite 1, 29-33 The Corso

Manly, New South Wales 2095

+61 1800 151 865

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

 

☒ Form 20-F   ☐ Form 40-F

 

 

 

 

 

 

MIXED MARTIAL ARTS GROUP LIMITED

 

EXPLANATORY NOTE

 

On March 10, 2026, the Company issued a press release titled “MMA.INC Reports 145% Year-on-Year Growth in BJJLink Subscription Revenue”. A copy of the press release is furnished as Exhibit 99.1 hereto.

 

Exhibit Index

 

Exhibit No.   Description
99.1   Press Release dated March 10, 2026

 

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SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  MIXED MARTIAL ARTS GROUP LIMITED
   
Date: March 10, 2026 By: /s/ Nick Langton
  Name: Nick Langton
  Title: Founder and Chief Executive Officer

 

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Exhibit 99.1

 

 

MMA.INC Reports 145% Year-on-Year Growth in BJJLink Subscription Revenue

 

Highlights

 

BJJLink subscription revenue grew 145% year-on-year
Rapid adoption as the leading purpose-built platform for martial arts academies
AI-driven sales and marketing engine deployed to accelerate pipeline and conversions
Academies increasingly migrating from generic fitness software to martial arts-specific platforms
Active pipeline of strategic acquisitions expected to drive additional catalysts in 2026

 

New York, NY – MARCH 10, 2026 – Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry, today announced that subscription revenue from its BJJLink platform grew 145% year-on-year for the twelve months ended December 31, 2025 compared with the prior year.

 

BJJLink is a market leading digital platform purpose built for Brazilian Jiu-Jitsu academies, providing an integrated solution for academy management, student engagement and community growth. The platform architecture is also highly adaptable across multiple martial arts disciplines and combat sports academies, an area where traditional boutique fitness software providers have struggled to effectively serve the market.

 

As global martial arts participation continues to grow, academy owners are increasingly seeking technology platforms designed specifically for combat sports, including belt progression systems, class structures, athlete development pathways and community-driven gym cultures.

 

This growing recognition that generic fitness software does not adequately serve the martial arts ecosystem is driving strong demand for BJJLink and accelerating adoption across academies worldwide.

 

Nick Langton, Founder and CEO of MMA.INC, said:

 

“BJJLink’s 145% subscription revenue growth highlights the strength of our strategy of identifying high-quality, high margin assets within the martial arts ecosystem and accelerating their growth inside the MMA.INC platform. Martial arts academies operate very differently to traditional fitness businesses, and many gym owners are discovering that generic gym platforms simply don’t meet their needs.

 

BJJLink was built specifically for combat sports academies, and the growth we’re seeing reflects increasing demand for a platform that deeply understands this market. As we continue to expand our technology ecosystem and pursue high quality acquisitions, we expect this strategy to deliver further growth and important market catalysts throughout 2026.”

 

MMA.INC continues to scale its combat sports technology ecosystem through strategic acquisitions, partnerships with leading gyms and athletes, and integrated digital platforms connecting martial arts participants globally. The Company remains actively focused on high-quality acquisitions expected to generate further strategic and market catalysts throughout 2026.

 

BJJLink is a core pillar in MMA.INC’s strategy to build the world’s leading technology infrastructure for the martial arts industry.

 

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About Mixed Martial Arts Group Limited

 

With over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms and 800 verified gyms across 16 countries across its various assets, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders:

 

-A Global Platform: With over 800 verified gyms, 75,000+ active students already training across 16 countries, MMA.INC connects local gyms with global communities in a single, connected network of value.
-Get Paid to Train: Engaging in training, streaming, coaching or simply supporting any activity, will earn Experience Points (XP), which is transparently logged on chain and can be redeemed for real rewards.
-One Unified Ecosystem: With existing platform assets including BJJLink, TrainAlta, Hype and MixedMartialArts.com, MMA.INC provides a complete platform that covers training, community, content and fandom like no other.

 

For more information, visit www.mma.inc

 

Disclaimer

 

As we continue to develop our plans discussed above, they could change and there can be no assurance as to any final outcome.

 

The information provided in this press release is intended for informational purposes only and does not constitute investment advice, endorsement, analysis, or recommendations with respect to any financial instruments, investments, or issuers. This press release does not take into account the investment objectives, financial situation, or specific needs of any particular person and each individual is urged to consult their legal and financial advisors before making any investment decisions.

 

Forward-Looking Statements

 

This press release contains forward-looking statements. Any statements contained herein regarding our strategy, platform development, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a database profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2025 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2025 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

 

Media Contacts

 

Mixed Martial Arts Group Limited

E: andrew@mma.inc

 

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FAQ

What did Mixed Martial Arts Group Limited (MMA) report about BJJLink revenue growth?

Mixed Martial Arts Group Limited reported that BJJLink subscription revenue grew 145% year-on-year for the twelve months ended December 31, 2025. This growth reflects rapid adoption of its purpose-built digital platform for martial arts academies seeking specialized management and engagement tools.

What is BJJLink in Mixed Martial Arts Group Limited’s (MMA) business model?

BJJLink is a digital platform purpose-built for Brazilian Jiu-Jitsu and combat sports academies, offering integrated tools for academy management, student engagement, and community growth. The company calls BJJLink a core pillar of its strategy to build leading technology infrastructure for the martial arts industry.

How is Mixed Martial Arts Group Limited (MMA) expanding its combat sports ecosystem?

The company is scaling its ecosystem through strategic acquisitions, partnerships, and integrated digital platforms. It works with leading gyms and athletes and emphasizes BJJLink, TrainAlta, Hype and MixedMartialArts.com to connect training, community, content and fandom across multiple combat sports markets.

What role does AI play in MMA’s BJJLink platform strategy?

MMA has deployed an AI-driven sales and marketing engine for BJJLink to accelerate lead generation and conversions. This technology supports customer acquisition as more martial arts academies migrate from generic fitness software to specialized, combat sports-focused platforms tailored to their operating models.

How large is Mixed Martial Arts Group Limited’s (MMA) current platform footprint?

The company reports over 5 million social media followers and 530,000 user profiles, along with more than 75,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, spanning assets such as BJJLink, TrainAlta, Hype and MixedMartialArts.com.

What future catalysts does Mixed Martial Arts Group Limited (MMA) highlight for 2026?

MMA points to an active pipeline of high-quality strategic acquisitions as expected catalysts in 2026. Management believes combining these acquisitions with the existing technology ecosystem, including BJJLink’s rapid revenue growth, can drive further strategic and market developments in the martial arts sector.

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