Nature's Sunshine Executive Trust's Steady Stock Sales Signal Potential Strategy Shift

Rhea-AI Filing Summary

Form 144 Notice of Proposed Sale filed for Nature's Sunshine Products (NASDAQ: NATR) indicates a planned sale of 2,000 common shares with an aggregate market value of $29,801.88. The securities were acquired on May 2, 2025, through restricted share grants and compensation.

The filing reveals significant recent selling activity by Richard D Moss and the Richard D Moss Revocable Trust over the past 3 months, totaling 37,734 shares sold between May 9, 2025, and June 23, 2025, with gross proceeds of approximately $545,500. Notable transactions include:

• Largest single sale: 10,000 shares on May 9, 2025 ($137,426.61)
• Most recent sale: 3,000 shares on June 23, 2025 ($44,155.45)
• Average sale price: approximately $14.46 per share

The proposed sale will be executed through Wells Fargo Clearing Services, with an approximate sale date of June 25, 2025. The company currently has 18,350,801 shares outstanding.

Positive

• None.

Negative

• Significant insider selling pattern: Richard D Moss and associated trust sold approximately 37,734 shares totaling over $545,000 in the past 3 months, indicating potential bearish sentiment from insider
• The volume and frequency of sales (14 separate transactions in less than 2 months) suggests systematic liquidation of position

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Wells Fargo Clearing Services One North Jefferson Avenue St. Louis MO 63103	2000	29801.88	18350801	06/25/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/02/2025	Restricted Share Grants and Compensation	Issuer			2000	05/02/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Nature's Sunshine Products, Inc.	05/09/2025	10000	137426.61
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Nature's Sunshine Products, Inc.	05/12/2025	5000	72658.80
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Nature's Sunshine Products, Inc.	05/14/2025	250	3531.25
Richard D Moss Revocable Trust 2901Bluegrass Boulevard, Suite 100 Lehi UT 84043	Natures's Sunshine Products, Inc.	05/15/2025	750	10889.15
Richard D Moss 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Nature's Sunshine Products, Inc.	05/16/2025	2500	36838.53
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Nature's Sunshine Products, Inc.	05/19/2025	3000	44315.16
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Nature's Sunshine Products, Inc.	05/22/2025	500	7203.26
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Nature's Sunshine Products, Inc.	05/27/2025	3000	44263.22
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Natures Sunshine Products, Inc.	05/29/2025	5500	82634.84
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Natures Sunshine Products, Inc.	06/03/2025	1000	14528.00
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Natures Sunshine Products, Inc.	06/13/2025	734	10606.90
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Natures Sunshine Products, Inc.	06/18/2025	1000	14527.23
Richard D Moss Revocable Trust 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Natures Sunshine Products, Inc.	06/20/2025	1500	21921.73
Richard D Moss 2901 Bluegrass Boulevard, Suite 100 Lehi UT 84043	Natures Sunshine Products, Inc.	06/23/2025	3000	44155.45

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many NATR shares are being sold according to the June 2025 Form 144 filing?

According to the Form 144 filing, 2,000 shares of NATR common stock are proposed to be sold through Wells Fargo Clearing Services, with an aggregate market value of $29,801.88.

What is the total value of NATR shares sold by Richard D Moss in the past 3 months?

Richard D Moss and the Richard D Moss Revocable Trust sold a total of 37,734 shares over the past 3 months (May-June 2025), generating total gross proceeds of approximately $545,500.

When did Richard D Moss acquire the NATR shares being sold in this Form 144?

The shares being sold were acquired on May 2, 2025, through Restricted Share Grants and Compensation from the issuer (Nature's Sunshine Products Inc).

What is the current number of outstanding NATR shares according to the Form 144?

According to the Form 144 filing, Nature's Sunshine Products Inc. (NATR) has 18,350,801 shares outstanding.

What was the largest single sale of NATR stock by Richard D Moss in the past 3 months?

The largest single sale was 10,000 shares on May 9, 2025, which generated gross proceeds of $137,426.61.