[Form 4] NATURES SUNSHINE PRODUCTS INC Insider Trading Activity

Rhea-AI Filing Summary

NATURE'S SUNSHINE PRODUCTS (NATR) executive compensation moves: EVP & President, North America Kevin R. Herbert reported multiple equity-related transactions in common shares on March 6, 2026.

He acquired 1,239 common shares through an exercise or conversion tied to a performance-based restricted stock unit grant that vested after the company achieved an adjusted EBITDA milestone of $48M over a rolling 12‑month period. Upon meeting this target, half of the award vested, with the remaining half scheduled to vest one year after that milestone.

The company withheld 368 shares, valued using a $25.06 closing price, to cover taxes due at vesting, a non-market, tax-withholding disposition rather than an open-market sale. Herbert also received a new grant of 7,124 restricted stock units at a reference price of $25.06 per share, which will vest in three equal annual installments through March 6, 2029. Following these transactions, he directly holds 50,610 common shares.

Insider Trade Summary

3 transactions reported

Mixed 3 txns

Insider Herbert Kevin R.

Role EVP & President, North America

Type	Security	Shares	Price	Value
Exercise	Common Shares	1,239	$0.00	--
Tax Withholding	Common Shares	368	$25.06	$9K
Grant/Award	Common Shares	7,124	$25.06	$179K

Holdings After Transaction: Common Shares — 43,854 shares (Direct)

Footnotes (1)

1. These shares are vested shares resulting from the achievement of an adjusted EBITDA milestone of $48M over a rolling 12-month period pursuant to a March 11, 2024, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on March 6, 2026. The number of shares withheld was determined on March 6, 2026, based on the closing price of NATR common stock on that date. These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through March 6, 2029.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Herbert Kevin R.

(Last) (First) (Middle)

2901 WEST BLUEGRASS BLVD.

(Street)

LEHI UT 84043

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
NATURES SUNSHINE PRODUCTS INC [ NATR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP & President, North America

3. Date of Earliest Transaction (Month/Day/Year)
03/06/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Shares	03/06/2026		M		1,239	A	$0(1)	43,854	D
Common Shares	03/06/2026		F		368	D	$25.06(2)	43,486	D
Common Shares	03/06/2026		A		7,124	A	$25.06(3)	50,610	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares are vested shares resulting from the achievement of an adjusted EBITDA milestone of $48M over a rolling 12-month period pursuant to a March 11, 2024, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone.

2. Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on March 6, 2026. The number of shares withheld was determined on March 6, 2026, based on the closing price of NATR common stock on that date.

3. These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through March 6, 2029.

Remarks:

	Nathan G. Brower as attorney-in-fact for Kevin R. Herbert	03/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider stock transactions did NATR executive Kevin R. Herbert report?

Kevin R. Herbert reported equity-related transactions in NATURE'S SUNSHINE PRODUCTS common shares on March 6, 2026. He acquired vested shares from performance-based units, had some shares withheld for taxes, and received a new restricted stock unit grant with multi-year vesting.

How many NATR shares did Kevin R. Herbert acquire from performance-based vesting?

He acquired 1,239 common shares after a performance-based restricted stock unit grant vested. Vesting was triggered by achieving an adjusted EBITDA milestone of $48M over a rolling 12‑month period, with half vesting at achievement and half vesting one year later.

Why were some of Kevin R. Herbert’s NATR shares disposed of in this Form 4 filing?

The filing shows 368 common shares were withheld to pay taxes upon vesting of restricted stock units. This F‑code transaction is a tax-withholding disposition, not an open-market sale, and was based on NATR’s $25.06 closing share price on March 6, 2026.

What new restricted stock units did Kevin R. Herbert receive from NATURE'S SUNSHINE PRODUCTS?

He received a grant of 7,124 restricted stock units, each representing one NATR common share at a reference price of $25.06. These RSUs vest in three equal annual installments from the initial grant date through March 6, 2029, creating a multi-year retention incentive.

How many NATR shares does Kevin R. Herbert hold after these March 2026 transactions?

After the reported transactions on March 6, 2026, Kevin R. Herbert directly holds 50,610 NATURE'S SUNSHINE PRODUCTS common shares. This figure reflects the combined impact of vested shares, tax-withholding dispositions, and the new restricted stock unit award reported in the Form 4.

What financial performance milestone triggered Kevin R. Herbert’s performance-based NATR share vesting?

The vesting was triggered by the company reaching an adjusted EBITDA milestone of $48M over a rolling 12‑month period. Upon achieving this target, half the performance-based restricted stock units vested immediately, with the remaining half scheduled to vest one year after milestone achievement.