[144] SERVICENOW, INC. SEC Filing

Rhea-AI Filing Summary

ServiceNow, Inc. (NYSE: NOW) – Form 144 filing

The filing discloses that Anita M. Sands intends to sell up to 239 common shares of ServiceNow through broker Fidelity Brokerage Services LLC. Based on the stated market price, the shares have an aggregate market value of $250,950. The planned sale date is 03 July 2025. ServiceNow has approximately 207 million shares outstanding, so the proposed sale represents less than 0.00012 % of shares outstanding.

The form also details Ms. Sands’ recent activity:

• 05 May 2025 – sold 428 shares for gross proceeds of $433,825.08
• 02 Jun 2025 – sold 248 shares for gross proceeds of $250,266.72

The 239 shares to be sold were acquired via stock-option exercise on 09 Nov 2021 and paid for in cash. The filer certifies that no undisclosed material adverse information is known, as required under Rule 144, and no Rule 10b5-1 trading plan date is provided.

Because the transaction size is immaterial relative to ServiceNow’s float and daily trading volume, the filing is mainly a routine disclosure of insider disposition rather than a signal of fundamental change. Investors typically monitor Form 144 filings for patterns of larger or repeated insider sales that could suggest shifting insider sentiment.

Positive

• Transparent disclosure via timely Form 144 filing enables investors to track insider activity.

Negative

• Insider selling—239 shares now and 676 shares in the prior three months—may be viewed cautiously by some investors, despite the immaterial size.

Insights

Corporate Governance & Insider-Trading Analyst

TL;DR: Small Form 144 sale (239 shares, ~$251k) by director Anita Sands; negligible to float, neutral impact.

The notice reveals a director-level insider seeking to sell 239 shares worth roughly $0.25 million. Combined with two recent sales (676 shares, ~$0.68 million), Ms. Sands will have disposed of 915 shares during the last quarter. Relative to ServiceNow’s 207 million shares outstanding and its multi-billion-dollar market cap, the aggregate sales are statistically insignificant. No 10b5-1 plan date is cited, so the trade appears discretionary, yet the certification states the insider is unaware of non-public adverse information. Historically, sporadic small sales by ServiceNow insiders have not proven predictive of operational trends. Therefore, I view the filing as routine and not materially impactful for valuation or governance risk assessments.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	239	250950.00	207000000	07/03/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/09/2021	Stock Option Exercise	Issuer			239	11/09/2021	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Anita M. Sands 2225 Lawson Lane Santa Clara CA 95054	Common	05/27/2025	428	433825.08
Anita M. Sands 2225 Lawson Lane Santa Clara CA 95054	Common	06/02/2025	248	250266.72

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did ServiceNow (NOW) file?

The company filed a Form 144 notice of proposed insider sale under SEC Rule 144.

Who is selling ServiceNow shares?

Anita M. Sands, identified in the filing as the seller, plans to dispose of the shares.

How many ServiceNow shares are being sold and what is their value?

The proposed sale covers 239 common shares valued at $250,950.

When is the planned sale date for the shares?

The approximate sale date listed is July 3, 2025.

How many shares has the insider sold over the past three months?

She sold 428 shares on 05/27/2025 and 248 shares on 06/02/2025, totaling 676 shares previously.

What percentage of ServiceNow's shares outstanding does the sale represent?

The 239-share sale equals roughly 0.00012 % of the 207 million shares outstanding.

Which exchange lists ServiceNow shares?

ServiceNow trades on the New York Stock Exchange (NYSE).