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  4. [Form 4] ServiceNow, Inc. Insider Trading Activity

ServiceNow executive reports RSU settlements and tax share surrender

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

ServiceNow, Inc. (NOW) reported insider equity activity by its President, Global Customer Ops, Paul Fipps. On 11/14/2025, restricted stock units (RSUs) covering 188 and 221 shares of common stock were settled, resulting in the acquisition of those shares at an exercise price of $0. To cover federal and state tax withholding obligations from the RSU vesting, 76 and 89 shares were relinquished at a price of $850.43 per share under Rule 16b-3. Following these transactions, the reporting person continued to hold ServiceNow common stock directly, and the RSUs are scheduled to vest in equal quarterly installments, each 1/12th of the grant, beginning on May 15, 2025 and August 15, 2025, contingent on continued service.

Positive

  • None.

Negative

  • None.
Insider Fipps Paul
Role President, Global Customer Ops
Type Security Shares Price Value
Exercise Restricted Stock Units 188 $0.00 --
Exercise Restricted Stock Units 221 $0.00 --
Exercise Common Stock 188 $0.00 --
Tax Withholding Common Stock 76 $850.43 $65K
Exercise Common Stock 221 $0.00 --
Tax Withholding Common Stock 89 $850.43 $76K
Holdings After Transaction: Restricted Stock Units — 1,695 shares (Direct); Common Stock — 714.576 shares (Direct)
Footnotes (1)
  1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on August 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fipps Paul
(Last) (First) (Middle)
2225 LAWSON LANE
(Street)
SANTA CLARA CA 95054
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President, Global Customer Ops
3. Date of Earliest Transaction (Month/Day/Year)
11/14/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/14/2025 M 188 A $0 714.576 D
Common Stock 11/14/2025 F 76(1) D $850.43 638.576 D
Common Stock 11/14/2025 M 221 A $0 859.576 D
Common Stock 11/14/2025 F 89(1) D $850.43 770.576 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (2) 11/14/2025 M 188 (3) (3) Common Stock 188 $0 1,695 D
Restricted Stock Units (2) 11/14/2025 M 221 (4) (4) Common Stock 221 $0 2,215 D
Explanation of Responses:
1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
3. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
4. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on August 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
Remarks:
/s/ Paul Fipps by Russell S. Elmer, Attorney-in-Fact 11/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did ServiceNow (NOW) report in this Form 4?

The filing reports that Paul Fipps, President, Global Customer Ops of ServiceNow (NOW), settled restricted stock units (RSUs) into common stock and relinquished a portion of shares to cover tax withholding obligations related to that vesting.

How many ServiceNow (NOW) shares were acquired and forfeited in the reported transactions?

On 11/14/2025, RSUs covering 188 and 221 shares of ServiceNow common stock were settled at an exercise price of $0. To satisfy tax withholding obligations from the vesting, 76 and 89 shares were relinquished at a price of $850.43 per share.

What do the restricted stock units (RSUs) in the ServiceNow (NOW) Form 4 represent?

Each restricted stock unit represents a contingent right to receive one share of ServiceNow common stock. When the RSUs vest, they convert into shares, subject to applicable tax withholding.

What is the vesting schedule for the ServiceNow (NOW) RSUs reported?

One RSU grant vests as to 1/12th of the total shares quarterly, with the first vesting on May 15, 2025. The other RSU grant also vests 1/12th quarterly, with the first vesting on August 15, 2025. Each vesting is subject to the reporting person’s continued service with ServiceNow on the vesting dates.

Why were some ServiceNow (NOW) shares forfeited in this insider transaction?

The filing states that 76 and 89 shares were relinquished by the reporting person in exchange for ServiceNow’s payment of federal and state tax withholding obligations arising from the RSU vesting, consistent with Rule 16b-3.

What is the role of the insider involved in these ServiceNow (NOW) transactions?

The reporting person, Paul Fipps, is identified as an officer of ServiceNow with the title President, Global Customer Ops, and the Form 4 is filed for one reporting person.