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[Form 4] ServiceNow, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

ServiceNow (NOW) reported a routine insider transaction by an officer (Vice Chairman) on 11/12/2025. Restricted stock units converted into 114 shares of common stock (code M) at $0, reflecting RSU vesting. To cover withholding taxes from the vesting, 56 shares were surrendered (code F) at $864.04 per share. Following these transactions, the officer directly owned 3,284 shares.

The RSUs vest as to 1/16th quarterly, with the first vesting on May 12, 2022, and require continued service on each vest date.

Positive
  • None.
Negative
  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Tzitzon Nicholas

(Last) (First) (Middle)
C/O SERVICENOW, INC.
2225 LAWSON LANE

(Street)
SANTA CLARA CA 95054

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Vice Chairman
3. Date of Earliest Transaction (Month/Day/Year)
11/12/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/12/2025 M 114 A $0 3,340 D
Common Stock 11/12/2025 F 56(1) D $864.04 3,284 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (2) 11/12/2025 M 114 (3) (3) Common Stock 114 $0 114 D
Explanation of Responses:
1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
3. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 12, 2022, and subject to the continued service of the Reporting Person on each vesting date.
Remarks:
/s/ Nicholas Tzitzon by Russell S. Elmer, Attorney-in-Fact 11/14/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did ServiceNow (NOW) disclose in this Form 4?

An officer reported RSU vesting into 114 shares and the surrender of 56 shares for tax withholding on 11/12/2025.

How many shares does the officer own after the transactions?

The officer directly owns 3,284 shares following the reported transactions.

What price was used for the tax withholding shares?

The tax withholding shares were valued at $864.04 per share (code F).

What are the RSU vesting terms for the officer at ServiceNow (NOW)?

The RSUs vest as to 1/16th quarterly, first vesting on May 12, 2022, subject to continued service.

What do the transaction codes M and F mean in this context?

M indicates RSU conversion to common stock; F indicates shares withheld to satisfy tax obligations from vesting.

Is this a purchase or sale by the officer?

It reflects RSU vesting and tax withholding, not an open-market buy or sell.
Servicenow Inc

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NOW Stock Data

176.29B
207.02M
0.19%
90.94%
1.63%
Software - Application
Services-prepackaged Software
Link
United States
SANTA CLARA