ServiceNow, Inc. Insider Trading Activity

ServiceNow (NOW) reported insider activity by its Chief People & AI Enablement Officer, Jacqueline P. Canney.

Accepted by SEC EDGAR 11/14/2025 - 04:42 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

ServiceNow (NOW) reported insider activity by its Chief People & AI Enablement Officer, Jacqueline P. Canney. On 11/12/2025, 136 shares were acquired upon RSU vesting (code M) at $0 and 70 shares were withheld to cover taxes at an average price of $864.04 (code F). On 11/13/2025, 66 shares were sold at an average price of $852.38 (code S).

Following these transactions, the reporting person directly owned 3,027 shares of common stock. The Form 4 notes the sale was made under a Rule 10b5‑1 trading plan adopted on February 27, 2025. Derivative holdings show 137 RSUs remaining, with RSUs vesting in 1/16th quarterly increments that began on May 12, 2022, subject to continued service.

Insider Trade Summary

Exercise and sale activity reported; no spread calculated

Exercise and Sale 4 txns

Insider Canney Jacqueline P

Role Chief People & AI Enblmt. Off.

Sold 66 shs ($56K)

Approx. gross sale proceeds $56K

Approx. exercise cost $0.00

Type	Security	Shares	Price	Value
Sale	Common Stock	66	$852.38	$56K
Exercise	Restricted Stock Units	136	$0.00	$0.00
Exercise	Common Stock	136	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	70	$864.04	$60K

Holdings After Transaction: Restricted Stock Units — 137 contracts (Direct); Common Stock — 3,027 shares (Direct)

Footnotes (4)

1. F1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. F2. The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.
3. F3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
4. F4. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 12, 2022, and subject to the continued service of the Reporting Person on each vesting date.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did ServiceNow (NOW) disclose in this Form 4?

The officer reported RSU vesting of 136 shares, tax withholding of 70 shares at $864.04, and a sale of 66 shares at $852.38.

How many ServiceNow (NOW) shares does the officer own after these trades?

Direct ownership is 3,027 shares following the reported transactions.

Were the sales under a 10b5-1 plan for ServiceNow (NOW)?

Yes. The sales were effected under a Rule 10b5-1 plan adopted on February 27, 2025.

What RSU balance remains for the ServiceNow (NOW) officer?

The filing shows 137 restricted stock units remaining after the vesting event.

What are the vesting terms of the RSUs at ServiceNow (NOW)?

RSUs vest as to 1/16th of the total each quarter, with the first vesting on May 12, 2022, subject to continued service.

What prices were reported for the ServiceNow (NOW) transactions?

Tax withholding occurred at $864.04 per share and the sale at $852.38 per share.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Canney Jacqueline P

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People & AI Enblmt. Off.

3. Date of Earliest Transaction (Month/Day/Year)
11/12/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/12/2025		M		136	A	$0	3,163	D
Common Stock	11/12/2025		F		70(1)	D	$864.04	3,093	D
Common Stock	11/13/2025		S(2)		66	D	$852.38	3,027	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(3)	11/12/2025		M			136	(4)	(4)	Common Stock	136	$0	137	D

Explanation of Responses:

1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

2. The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.

3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

4. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 12, 2022, and subject to the continued service of the Reporting Person on each vesting date.

Remarks:

	/s/ Jacqueline P. Canney by Russell S. Elmer, Attorney-in-Fact	11/14/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.