Were the ServiceNow (NOW) share sales under a 10b5-1 plan?

Yes. The sale was made under a Rule 10b5-1 trading plan adopted on February 27, 2025 .

NOW exec reports RSU vest, tax withholding, and 257-share sale

Q: What insider activity did ServiceNow (NOW) report?

An officer reported RSU vesting of 526 shares , tax withholding of 269 shares at $861.87 , and a sale of 257 shares at $863.86 .

Q: Who is the reporting person in this ServiceNow (NOW) Form 4?

It is Jacqueline P. Canney , ServiceNow’s Chief People & AI Enablement Officer .

Q: What are the current reported holdings after the transactions?

Direct common stock ownership is 3,027 shares , with 2,105 RSUs outstanding.

Q: What were the transaction dates and codes?

On 11/07/2025 : code M (RSU vest) and code F (tax withholding). On 11/10/2025 : code S (sale).

Q: How do the RSUs for ServiceNow (NOW) vest?

The filing states initial vesting in 2024 with the remaining 90% beginning quarterly vesting on February 7, 2025 , subject to continued service.

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

ServiceNow (NOW): Insider Form 4 activity — Officer Jacqueline P. Canney (Chief People & AI Enablement Officer) reported routine equity transactions. On 11/07/2025, 526 shares were acquired at $0 upon RSU vesting (code M). To cover taxes, 269 shares were relinquished at $861.87 (code F). On 11/10/2025, 257 shares were sold at $863.86 (code S) pursuant to a Rule 10b5-1 trading plan adopted on February 27, 2025.

Following these transactions, direct ownership stood at 3,027 common shares. Derivative holdings included 2,105 restricted stock units, each representing a contingent right to one share. The filing notes the RSU vesting schedule began quarterly on February 7, 2025, after initial partial vesting dates in 2024.

Insider Trade Summary

Exercise and sale activity reported; no spread calculated

Exercise and Sale 4 txns

Insider Canney Jacqueline P

Role Chief People & AI Enblmt. Off.

Sold 257 shs ($222K)

Approx. gross sale proceeds $222K

Approx. exercise cost $0.00

Type	Security	Shares	Price	Value
Sale	Common Stock	257	$863.86	$222K
Exercise	Restricted Stock Units	526	$0.00	$0.00
Exercise	Common Stock	526	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	269	$861.87	$232K

Holdings After Transaction: Restricted Stock Units — 2,105 shares (Direct); Common Stock — 3,027 shares (Direct)

Footnotes (4)

F1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
F2. The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.
F3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
F4. 3.33% of the shares subject to the restricted stock units vested on each of May 7, 2024, and August 7, 2024, 3.34% of the shares subject to the restricted stock units vested on November 7, 2024, and the remaining 90% of the shares subject to the restricted stock units began vesting quarterly on February 7, 2025, and subject to the reporting person's continued service to the Issuer on each vesting date.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 11/12/2025 - 04:15 PM

FAQ

What insider activity did ServiceNow (NOW) report?

An officer reported RSU vesting of 526 shares, tax withholding of 269 shares at $861.87, and a sale of 257 shares at $863.86.

Who is the reporting person in this ServiceNow (NOW) Form 4?

It is Jacqueline P. Canney, ServiceNow’s Chief People & AI Enablement Officer.

What are the current reported holdings after the transactions?

Direct common stock ownership is 3,027 shares, with 2,105 RSUs outstanding.

What were the transaction dates and codes?

On 11/07/2025: code M (RSU vest) and code F (tax withholding). On 11/10/2025: code S (sale).

How do the RSUs for ServiceNow (NOW) vest?

The filing states initial vesting in 2024 with the remaining 90% beginning quarterly vesting on February 7, 2025, subject to continued service.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Canney Jacqueline P

(Last)

(First)

(Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA

95054

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief People & AI Enblmt. Off.

3. Date of Earliest Transaction (Month/Day/Year)
11/07/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	11/07/2025		M		526	A	$0	3,553	D
Common Stock	11/07/2025		F		269⁽¹⁾	D	$861.87	3,284	D
Common Stock	11/10/2025		S⁽²⁾		257	D	$863.86	3,027	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Restricted Stock Units	⁽³⁾	11/07/2025		M			526	⁽⁴⁾	⁽⁴⁾	Common Stock	526	$0	2,105	D

Explanation of Responses:

1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

2. The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.

3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

4. 3.33% of the shares subject to the restricted stock units vested on each of May 7, 2024, and August 7, 2024, 3.34% of the shares subject to the restricted stock units vested on November 7, 2024, and the remaining 90% of the shares subject to the restricted stock units began vesting quarterly on February 7, 2025, and subject to the reporting person's continued service to the Issuer on each vesting date.

Remarks:

	/s/ Jacqueline P. Canney by Russell S. Elmer, Attorney-in-Fact	11/12/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR