[Form 4] SERVICENOW, INC. Insider Trading Activity

Rhea-AI Filing Summary

ServiceNow Chairman & CEO William R. McDermott reported insider activity on 08/07/2025. The Form 4 shows 1,754 restricted stock units converted into common stock and 943 shares were relinquished to satisfy federal and state tax withholding obligations related to RSU vesting, with a reported per-share amount of $874.12. The filing also lists 4,881 shares indirectly held by a trust and reports direct beneficial ownership figures shown in the table after the transactions as 8,368 and 7,425. The RSUs vesting schedule is disclosed: 3.33% vested on May 7, 2024 and August 7, 2024, 3.34% on November 7, 2024, and the remaining 90% vest quarterly beginning February 7, 2025, subject to continued service.

Insights

Securities Analyst

TL;DR: Routine executive RSU vesting with tax-withholding share surrender; not a material disposition.

The Form 4 discloses an ordinary compensation-related equity event: 1,754 RSUs converted and 943 shares surrendered for tax withholding at a reported per-share amount of $874.12. Such share relinquishments to cover tax obligations are common and do not indicate a sale for liquidity or change in control. The sizes reported are small relative to typical market-cap of large-cap software companies and the filing shows continued indirect holdings via trust, which supports ongoing alignment with shareholders. Impact to valuation or control is minimal.

Corporate Governance Expert

TL;DR: Disclosure is consistent with standard RSU vesting and withholding practices; governance implications are limited.

The filing transparently reports vesting mechanics and tax-withholding actions for the CEO. The disclosed vesting schedule confirms multi-period retention incentives (small tranches in 2024 and quarterly vesting from 2025). Indirect ownership via a trust is documented (4,881 shares), and the form is timely signed by an attorney-in-fact. There is no indication of unusual acceleration or large opportunistic sales, so governance concerns are limited.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McDermott William R

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman & CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/07/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/07/2025		M		1,754	A	$0	8,368	D
Common Stock	08/07/2025		F		943(1)	D	$874.12	7,425	D
Common Stock								4,881	I	by Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(2)	08/07/2025		M			1,754	(3)	(3)	Common Stock	1,754	$0	8,768	D

Explanation of Responses:

1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

2. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

3. 3.33% of the shares subject to the restricted stock units vested on each of May 7, 2024, and August 7, 2024, 3.34% of the shares subject to the restricted stock units will vest on November 7, 2024, and the remaining 90% of the shares subject to the restricted stock units will vest quarterly beginning on February 7, 2025, and subject to the reporting person's continued service to the Issuer on each vesting date.

Remarks:

	/s/ William R. McDermott by Russell S. Elmer, Attorney-in-Fact	08/11/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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