ServiceNow, Inc. filings document the regulatory record for an enterprise software company built around SaaS workflow automation and AI platform products. Its 8-K reports cover financial-result releases, material credit agreements, acquisition-related financing, share repurchase authorizations, officer appointments, executive compensation arrangements, and trading-plan disclosures.
The company’s proxy materials describe board governance, shareholder voting matters, executive compensation, equity awards, and related governance policies. Registration and prospectus filings also address common stock matters, including resale registration for shares issued in acquisition consideration, while material-event reports disclose financing terms, covenants, and capital-structure actions.
A shareholder of the issuer with symbol NOW filed a Form 144 notice to sell 145 shares of common stock through Fidelity Brokerage Services LLC on the NYSE around 11/17/2025. The shares, with an aggregate market value of 122803.40, were acquired on 11/15/2025 via restricted stock vesting as compensation. The filing states that 208000000 shares of this class are outstanding. Over the prior three months, the same seller, Jacqueline Canney, reported additional sales of 1562, 257, and 66 common shares, with gross proceeds of 1353394.90, 222012.02, and 56257.08.
A shareholder named Russell S. Elmer filed a Form 144 notice to sell 110 shares of common stock through Fidelity Brokerage Services LLC on or about 11/17/2025 on the NYSE, with an aggregate market value of 93161.20. These shares came from restricted stock that vested on 11/15/2025 as compensation from the issuer.
Form 144 also lists prior sales over the last three months, including 1698 shares sold on 08/20/2025 for gross proceeds of 1501473.48, 191 shares on 11/10/2025 for 164997.26, and 62 shares on 11/13/2025 for 52847.56. The filing notes that there are 208000000 shares of this class outstanding.
ServiceNow (NOW) reported an insider transaction by its President, Global Customer Ops, on 11/12/2025. The officer acquired 41 shares of common stock at $0 upon the vesting of restricted stock units (code M), then disposed of 17 shares (code F) at $864.04 to cover tax withholding.
Following these transactions, the officer beneficially owned 526.576 shares directly. The RSUs vest in equal quarterly installments of 1/16th, with the first vesting on May 12, 2022, contingent on continued service.
ServiceNow (NOW) Chairman & CEO William R. McDermott reported routine equity transactions tied to restricted stock units (RSUs). On 11/12/2025, 600 shares of common stock were acquired at $0 upon RSU vesting (code M). To cover taxes, 323 shares were relinquished at $864.04 (code F) pursuant to Rule 16b-3.
Following these transactions, he held 7,701 shares directly and 4,881 shares indirectly via a trust. Derivative holdings reflected 601 RSUs remaining. The RSUs vest as to 1/16th of the total shares quarterly, with the first vesting on May 12, 2022, subject to continued service.
ServiceNow (NOW) reported insider activity by its General Counsel, Russell S. Elmer. On 11/12/2025, 136 shares of common stock were acquired from RSU vesting (price $0) and 74 shares were withheld for taxes at $864.04 per share. On 11/13/2025, 62 shares were sold at $852.38 per share under a Rule 10b5-1 plan adopted on May 21, 2025. Following these transactions, he held 4,332 shares directly. He also reported 137 RSUs outstanding, which vest in equal quarterly installments per the existing schedule.
ServiceNow (NOW) director Frederic B. Luddy reported a charitable gift on Form 4. On 11/13/2025, he donated 3,515 shares of common stock, coded G for gift at a price of $0. The footnote states the shares were donated to charity.
Following the transaction, beneficial ownership is reported as 123,113 shares held indirectly by a trust, 30,600 shares held indirectly by an LLC, and 319 shares held directly. The filing was made by one reporting person in his capacity as a Director.
ServiceNow (NOW) reported a routine insider transaction by an officer (Vice Chairman) on 11/12/2025. Restricted stock units converted into 114 shares of common stock (code M) at $0, reflecting RSU vesting. To cover withholding taxes from the vesting, 56 shares were surrendered (code F) at $864.04 per share. Following these transactions, the officer directly owned 3,284 shares.
The RSUs vest as to 1/16th quarterly, with the first vesting on May 12, 2022, and require continued service on each vest date.
ServiceNow (NOW) reported insider activity by its Chief People & AI Enablement Officer, Jacqueline P. Canney. On 11/12/2025, 136 shares were acquired upon RSU vesting (code M) at $0 and 70 shares were withheld to cover taxes at an average price of $864.04 (code F). On 11/13/2025, 66 shares were sold at an average price of $852.38 (code S).
Following these transactions, the reporting person directly owned 3,027 shares of common stock. The Form 4 notes the sale was made under a Rule 10b5‑1 trading plan adopted on February 27, 2025. Derivative holdings show 137 RSUs remaining, with RSUs vesting in 1/16th quarterly increments that began on May 12, 2022, subject to continued service.
ServiceNow (NOW) reported an insider equity update by President and CFO Gina Mastantuono. On 11/12/2025, 227 shares of common stock were acquired at $0 upon the vesting of restricted stock units (code M). To cover taxes from this vest, 123 shares were surrendered to the issuer at a price of $864.04 per share (code F). Following these transactions, the reporting person beneficially owns 12,696 shares directly.
The related RSUs vest as to 1/16th quarterly, with the first vesting on May 12, 2022, subject to continued service. After the reported activity, 228 RSUs remain beneficially owned.
ServiceNow (NOW): A selling stockholder filed a Form 144 to sell up to 62 common shares. The filing lists an aggregate market value of $52,847.56, an approximate sale date of 11/13/2025, and identifies Fidelity Brokerage Services LLC as broker, with trading on the NYSE.
The shares to be sold were acquired on 11/12/2025 via restricted stock vesting as compensation. The filing also notes 208,000,000 shares outstanding.
In the prior three months, the same seller reported sales of 1,698 shares on 08/20/2025 for $1,501,473.48 and 191 shares on 11/10/2025 for $164,997.26.