Welcome to our dedicated page for ServiceNow SEC filings (Ticker: NOW), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
ServiceNow, Inc. filings document the regulatory record for an enterprise software company built around SaaS workflow automation and AI platform products. Its 8-K reports cover financial-result releases, material credit agreements, acquisition-related financing, share repurchase authorizations, officer appointments, executive compensation arrangements, and trading-plan disclosures.
The company’s proxy materials describe board governance, shareholder voting matters, executive compensation, equity awards, and related governance policies. Registration and prospectus filings also address common stock matters, including resale registration for shares issued in acquisition consideration, while material-event reports disclose financing terms, covenants, and capital-structure actions.
Fidelity Brokerage Services LLC submitted a Form 144 notice relating to proposed sales of Common Stock tied to multiple restricted‑stock vesting events. The filing lists specific vesting dates and share quantities, including planned vesting of 6,036 shares on 02/15/2026 and other dated tranches.
The filing also discloses a prior sale by Paul G. Fipps of 305 shares on 11/18/2025 for $249,352.75.
ServiceNow, Inc. reported that several top executives ended their pre-arranged trading plans and that its CEO plans to buy additional shares. The company said William R. McDermott, Gina Mastantuono, Nicholas Tzitzon, Jacqueline Canney and Russell Elmer terminated their Rule 10b5-1 stock trading plans, cancelling all future planned sales of ServiceNow common stock.
ServiceNow also disclosed that on February 13, 2026, Mr. McDermott entered into an agreement with a broker to purchase $3 million of ServiceNow common stock on February 27, 2026 at prevailing market prices, which is the earliest date he can buy shares without triggering short-swing profit rules. The planned purchase will later be reported on a Form 4.
ServiceNow Principal Accounting Officer Kevin Thomas McBride reported an open-market sale of 1,400 shares of ServiceNow common stock on February 13, 2026 at an average price of $105.71 per share. After this transaction, he directly owned 26,314 ServiceNow shares.
The filing notes that this sale was executed under a pre-established Rule 10b5-1 trading plan adopted on February 27, 2025, which is designed to allow insiders to sell shares according to a preset schedule.
McDermott William R reported multiple insider transaction types in a Form 4 filing for NOW. The filing lists transactions totaling 7,505 shares at a weighted average price of $103.29 per share. Following the reported transactions, holdings were 70,880 shares.
Fipps Paul reported multiple insider transaction types in a Form 4 filing for NOW. The filing lists transactions totaling 474 shares at a weighted average price of $103.29 per share. Following the reported transactions, holdings were 6,106 shares.
ServiceNow director Paul Edward Chamberlain sold 1,500 shares of common stock in an open-market transaction at $101.17 per share. After this sale on February 12, 2026, he directly owned 46,430 ServiceNow shares. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 29, 2025.
The filing also notes a 5-for-1 stock split of ServiceNow common stock that took effect on December 17, 2025, which granted Chamberlain four additional shares for each share held on that date.
ServiceNow, Inc. executive Gina Mastantuono, President and CFO, reported equity compensation activity involving restricted stock units (RSUs) and common stock. On February 12, 2026, 1,140 RSUs were converted into 1,140 shares of ServiceNow common stock at an exercise price of $0 per share.
In connection with this RSU vesting, 613 shares of common stock were surrendered at $103.29 per share to cover federal and state tax withholding obligations, as described in the footnotes. After these transactions, Mastantuono directly owned 74,239 shares of ServiceNow common stock.
ServiceNow Chief People & AI Enablement Officer Jacqueline P. Canney reported equity transactions involving restricted stock units and common shares of ServiceNow, Inc. (NOW). On February 12, 2026, 685 restricted stock units were converted into 685 shares of common stock at an exercise price of $0, increasing her direct holdings to 24,406 shares.
On the same date, 386 shares of common stock were relinquished at $103.29 per share to cover federal and state tax withholding obligations arising from the RSU vesting, as described in the footnotes. After these transactions, Canney directly owned 24,020 shares of ServiceNow common stock.
ServiceNow insider Paul Chamberlain has filed a notice of proposed stock sales under Rule 144. The filing covers up to 1,200 shares of ServiceNow common stock, with an aggregate market value of $120,696.00, to be sold through Morgan Stanley Smith Barney LLC on the NYSE around February 12, 2026.
The shares were originally acquired as restricted stock units from the issuer on June 13, 2017. The filing also reports that 10b5-1 sales for Paul Chamberlain included a prior sale of 300 common shares on November 28, 2025 for gross proceeds of $242,400.00. ServiceNow had 1,046,000,000 shares of common stock outstanding, providing scale for the planned sale size.
ServiceNow Pres. & Chief Legal Officer Hossein Nowbar filed an initial ownership report showing he beneficially owns 34,283 restricted stock units, held directly. These RSUs vest in equal quarterly installments of 1/12 each, starting on February 13, 2026, contingent on his continued service. Each unit converts into one share of ServiceNow common stock upon vesting.