Welcome to our dedicated page for ServiceNow SEC filings (Ticker: NOW), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
ServiceNow, Inc. filings document the regulatory record for an enterprise software company built around SaaS workflow automation and AI platform products. Its 8-K reports cover financial-result releases, material credit agreements, acquisition-related financing, share repurchase authorizations, officer appointments, executive compensation arrangements, and trading-plan disclosures.
The company’s proxy materials describe board governance, shareholder voting matters, executive compensation, equity awards, and related governance policies. Registration and prospectus filings also address common stock matters, including resale registration for shares issued in acquisition consideration, while material-event reports disclose financing terms, covenants, and capital-structure actions.
Form 144 notice shows a proposed sale of 1,762 shares of Common stock through Fidelity Brokerage Services (900 Salem St, Smithfield, RI) with an aggregate market value of $1,526,684.90 and approximately 208,000,000 shares outstanding. The securities were acquired on 08/17/2025 via restricted stock vesting from the issuer and the payment is listed as compensation. The approximate date of sale is 08/18/2025. The filing also reports three prior sales by Gina Marie Mastantuono: 118 shares on 05/19/2025 (gross proceeds $121,569.50), 292 shares on 08/08/2025 ($256,489.88), and 84 shares on 08/13/2025 ($72,287.88). Several filer and issuer identification fields in the form are blank in the provided content.
Servicenow, Inc. (NOW) insider sale notice under Rule 144. The filing reports a proposed sale of 1,562 common shares through Fidelity Brokerage with an aggregate market value of $1,353,394.90, scheduled approximately for 08/18/2025. The shares represent recently vested restricted stock granted as compensation (145 shares vested 08/15/2025; 1,417 shares vested 08/17/2025). The filer, Jacqueline Canney, sold 917 shares over the past three months for total gross proceeds of $869,779.16. The company has 208,000,000 shares outstanding, so the proposed sale is a very small fraction of outstanding stock. The notice includes the required representation that the seller is unaware of undisclosed material adverse information.
Gina Mastantuono, President and Chief Financial Officer of ServiceNow, Inc. (NOW), reported several transactions on 08/12/2025 and 08/13/2025. On 08/12/2025 she acquired 228 shares upon vesting of restricted stock units (RSUs). To cover tax withholding tied to that vesting, she relinquished 123 shares valued at $853.43 each. Under a Rule 10b5-1 trading plan adopted on November 22, 2024, she sold 84 shares on 08/13/2025 for $860.57 per share. Beneficial ownership moved from 11,779 shares after the RSU vest toward 11,572 shares following the reported withholding and sale. The transactions were signed by an attorney-in-fact on 08/14/2025.
Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW), reported changes in beneficial ownership. The filing shows 137 restricted stock units (RSUs) vested on 08/12/2025 and were recorded as acquired at $0, increasing the underlying holdings prior to withholding. To satisfy tax withholding from the RSU vesting, 70 shares were withheld/relieved at $853.43 per share on 08/12/2025. Separately, 67 shares were sold on 08/13/2025 at $860.57 per share under a pre-existing Rule 10b5-1 trading plan adopted Feb 27, 2025.
After these transactions the reporting person beneficially owned 3,027 shares. The RSUs vest quarterly in 1/16th increments with the first vesting on May 12, 2022, and vesting is conditioned on continued service.
ServiceNow insider Nicholas Tzitzon, listed as Vice Chairman and officer, reported transactions on 08/12/2025. The filing shows 114 restricted stock units vested and were converted into 114 shares of common stock, reported as acquired at $0, bringing the Reporting Person's direct common stock holdings to 3,340 shares. To satisfy tax withholding obligations tied to the vesting, 56 shares were relinquished at a price of $853.43 per share, reducing direct holdings to 3,284 shares.
The Form 4 also confirms the Reporting Person holds 228 restricted stock units following the reported vesting schedule (RSUs vest 1/16th quarterly, first vesting on May 12, 2022) and that the form was signed by an attorney-in-fact on 08/14/2025. All transactions are disclosed as direct holdings and are described as routine vesting and tax-withholding actions.
Paul Fipps, President, Global Customer Operations at ServiceNow (NOW), reported changes in beneficial ownership on 08/12/2025 following vesting of restricted stock units. 41 restricted stock units became common stock (reported as an acquisition at $0), increasing his direct holdings to 1,039 shares before a related disposition. In the same reporting sequence he relinquished 17 shares in connection with the issuer’s payment of federal and state tax withholding obligations, recorded at a price of $853.43 per share, leaving 1,022 shares beneficially owned directly. The filing also shows 82 restricted stock units remaining outstanding that convert into common stock under the stated vesting schedule (1/16th quarterly, first vesting May 12, 2022).
ServiceNow insider Paul Smith filed a Form 144 notifying a proposed sale of 126 common shares with an aggregate market value of $106,991.93, scheduled for 08/13/2025 on the NYSE. The shares were acquired by restricted stock vesting on 08/12/2025 and the consideration is listed as compensation. The filing names Fidelity Brokerage Services LLC as the broker.
The form reports the issuer's shares outstanding as 208,000,000 and discloses multiple sales by Paul Smith in the prior three months, including: 05/27/2025 (2,630 shares, $2,702,719.76), 07/28/2025 (3,256 shares, $3,235,207.75), and 08/08/2025 (483 shares, $422,187.84). The filer also affirms there is no undisclosed material adverse information and references Rule 10b5-1 trading-plan representations.
This Form 144 relates to ServiceNow, Inc. (NOW) and notifies a proposed sale under Rule 144 of 67 common shares held at Fidelity Brokerage, with an aggregate market value of $57,658.19. The sale is identified with an approximate date of 08/13/2025 and the filing names the NYSE as the exchange. The filing reports 208,000,000 shares outstanding for the issuer.
The filing shows the 67 shares were acquired as restricted stock that vested on 08/12/2025 and the nature of payment is listed as compensation. The document also lists prior sales by Jacqueline Canney on 05/13/2025 (66 shares, $67,518.00), 05/19/2025 (94 shares, $96,843.50), 05/30/2025 (145 shares, $147,900.00), 07/16/2025 (354 shares, $341,631.24) and 08/08/2025 (257 shares, $225,746.23). Several filer and issuer contact fields (for example, Filer CIK and submission contact name/phone/email) are not populated in the provided content. The form includes the standard attestation language about absence of undisclosed material adverse information, but no actual signature or dated signature block is shown in the provided text.
ServiceNow, Inc. Form 144 shows an insider notice to sell 84 shares of Common stock through Fidelity with an aggregate market value of $72,287.88, scheduled approximately for 08/13/2025 on the NYSE. The filing states these 84 shares were acquired on 08/12/2025 by restricted stock vesting as compensation.
The filing also discloses prior sales by the same person in the past three months: 84 shares (05/13/2025, $85,932.00), 118 shares (05/19/2025, $121,569.50) and 292 shares (08/08/2025, $256,489.88). The company’s total shares outstanding is reported as 208,000,000.
Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) had restricted stock units vest that converted into 526 shares. To satisfy tax withholding on the vesting, 269 shares were relinquished in exchange for the company covering federal and state taxes at an effective price of $874.12 per share. Separately, 257 shares were sold at $878.39 pursuant to a Rule 10b5-1 trading plan adopted February 27, 2025.
After these transactions the reporting person beneficially owned 3,027 shares. The filing documents a routine vesting event, associated tax withholding, and a pre‑arranged sale under a trading plan; no earnings or operational items are disclosed.