Welcome to our dedicated page for ServiceNow SEC filings (Ticker: NOW), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
ServiceNow, Inc. filings document the regulatory record for an enterprise software company built around SaaS workflow automation and AI platform products. Its 8-K reports cover financial-result releases, material credit agreements, acquisition-related financing, share repurchase authorizations, officer appointments, executive compensation arrangements, and trading-plan disclosures.
The company’s proxy materials describe board governance, shareholder voting matters, executive compensation, equity awards, and related governance policies. Registration and prospectus filings also address common stock matters, including resale registration for shares issued in acquisition consideration, while material-event reports disclose financing terms, covenants, and capital-structure actions.
ServiceNow insider trades and RSU vesting reported. Kevin Thomas McBride, ServiceNow principal accounting officer, reported transactions dated 08/15/2025 under a Rule 10b5-1 trading plan. The Form 4 shows a sale of 280 shares at $851.77 and multiple zero-price acquisitions representing the conversion/vesting of restricted stock units (RSUs) and performance-based RSUs.
The derivative section shows 657 RSUs converted to common stock (reported as acquired) and additional RSU-related entries of 47 and 63 units. Some shares were relinquished to satisfy federal and state tax withholding. All holdings are reported as direct ownership.
William R. McDermott, Chairman & CEO of ServiceNow (NOW), reported multiple restricted stock unit vesting events and related share transactions on August 15, 2025. He had 11,586, 832 and 1,255 restricted stock units convert to common stock (reported as acquisition code M) at a $0 per-share conversion, and the filing shows he relinquished 6,228, 448 and 675 shares in separate dispositions to satisfy federal and state tax withholding obligations at a price of $867.24 per share. The Form 4 also reports 4,881 shares indirectly owned by a trust. The RSUs included performance- and time-based awards with specified vesting schedules and a performance adjustment tied to 3-year relative total stockholder return versus the S&P 500.
Insider transactions at ServiceNow (NOW): Amit Zavery, President, CPO and COO, reported transactions on 08/15/2025 related to restricted stock units (RSUs) and common stock. He received 627 shares upon vesting of RSUs (transaction code M) and simultaneously surrendered 627 shares to cover federal and state tax withholding, leaving 6,275 shares beneficially owned directly. Separately, 338 shares were disposed of under transaction code F at a price of $867.24, reducing direct holdings to 6,559 shares after that sale. The RSUs vest quarterly at 1/12th increments, with the first vesting on 05/15/2025, subject to continued service. The Form 4 was signed by attorney-in-fact on 08/19/2025.
Jacqueline P. Canney, Chief People & AI Enblmt. Officer at ServiceNow (NOW), reported multiple transactions on Form 4 related to vesting of restricted stock units (RSUs), tax-withholding share remittances, and an executed sale under a 10b5-1 plan. On 08/15/2025 she acquired 2,703 shares, 194 shares, and 298 shares upon RSU vesting and had previously relinquished 1,380, 100, and 153 shares to satisfy tax withholding at $867.24 per share, leaving beneficial ownership balances ranging from 3,027 to 5,730 shares across line items. A sale of 1,562 shares occurred on 08/18/2025 at $866.45 per share under a Rule 10b5-1 plan adopted February 27, 2025.
Gina Mastantuono, President and CFO of ServiceNow, Inc. (NOW), reported multiple equity transactions on Form 4. On 08/15/2025 she received restricted stock units that converted into 4,442, 319, and 471 shares of common stock upon vesting, recorded as acquisitions at $0 per share. Concurrently she surrendered 2,388, 172, and 254 shares to satisfy federal and state tax withholding obligations at a reported price of $867.24 per share. Following those transactions her beneficial ownership moved between 16,014 and 13,990 shares across line items. On 08/18/2025 a separate sale of 1,762 shares occurred at $866.45 per share. The filing notes the 08/18 sale was effected under a Rule 10b5-1 trading plan and explains vesting schedules and performance-based conditions for the RSUs.
ServiceNow insider transactions summary: Nicholas Tzitzon, Vice Chairman and officer of ServiceNow (NOW), reported multiple equity transactions between 08/15/2025 and 08/18/2025 arising from vesting of restricted stock units and exercises under the companys equity plans and pursuant to a Rule 10b5-1 trading plan adopted February 28, 2025. On 08/15/2025 he was credited with multiple RSU acquisitions totaling 2,782 shares (various vesting tranches), and relinquished 1,347 shares to satisfy tax-withholding obligations at $867.24 per share. On 08/18/2025 he sold 1,719 shares at $866.45, leaving beneficial ownership of 3,000 shares reported following the transactions.
Servicenow, Inc. (NOW) Form 144 filing discloses proposed sale of securities pursuant to Rule 144. The notice reports 1,585 shares of Common stock held at Fidelity Brokerage Services LLC are proposed to be sold on 08/19/2025 on the NYSE with an aggregate market value of $1,426,502.32. The filing shows these 1,585 shares were acquired through restricted stock vesting in four tranches between 08/07/2025 and 08/17/2025, and the listed consideration is compensation.
The filing also discloses a sale during the past three months by William Mcdermott of 2,050 common shares for gross proceeds of $2,074,620.76. Outstanding shares are shown as 208,000,000. Many issuer and filer contact fields are blank or not populated in the provided text.
Paul Edward Chamberlain, a director of ServiceNow, Inc. (NOW), reported a sale of 300 shares of common stock on 08/14/2025 at a reported price of $860 per share, leaving him with 9,886 shares beneficially owned in a direct capacity. The Form 4 indicates the sale was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 30, 2024, and the form was signed via attorney-in-fact on 08/18/2025. The filing is a routine insider transaction report disclosing the disposition and remaining ownership.
Form 144 filed for ServiceNow, Inc. (NOW) shows a proposed sale of 3,038 common shares through Fidelity Brokerage with an aggregate market value of $2,658,592.08, and lists the issuer's outstanding shares as 208,000,000. The shares were acquired on 08/15/2025 upon restricted stock vesting and were received as compensation. The filer also reported multiple recent sales by the same person totaling 6,795 shares and gross proceeds of approximately $6,774,141.81 across dates in May–August 2025. The filer attests they have no undisclosed material adverse information.
Form 144 notice for ServiceNow, Inc. (NOW) records a proposed sale of 1,719 common shares through Fidelity Brokerage Services on the NYSE with an aggregate market value of $1,489,427.55 and an approximate sale date of 08/18/2025. The filing lists restricted stock vesting acquisitions in August 2025 totaling 1,719 shares received as compensation on 08/07/2025 (226), 08/12/2025 (58), 08/15/2025 (153) and 08/17/2025 (1,282). It also discloses a prior sale by the same person of 1,171 shares on 05/30/2025 for $1,194,420.00. The filer affirms no undisclosed material adverse information.