Welcome to our dedicated page for ServiceNow SEC filings (Ticker: NOW), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
ServiceNow, Inc. filings document the regulatory record for an enterprise software company built around SaaS workflow automation and AI platform products. Its 8-K reports cover financial-result releases, material credit agreements, acquisition-related financing, share repurchase authorizations, officer appointments, executive compensation arrangements, and trading-plan disclosures.
The company’s proxy materials describe board governance, shareholder voting matters, executive compensation, equity awards, and related governance policies. Registration and prospectus filings also address common stock matters, including resale registration for shares issued in acquisition consideration, while material-event reports disclose financing terms, covenants, and capital-structure actions.
Paul Fipps, President, Global Customer Operations at ServiceNow (NOW), reported changes in beneficial ownership on 08/12/2025 following vesting of restricted stock units. 41 restricted stock units became common stock (reported as an acquisition at $0), increasing his direct holdings to 1,039 shares before a related disposition. In the same reporting sequence he relinquished 17 shares in connection with the issuer’s payment of federal and state tax withholding obligations, recorded at a price of $853.43 per share, leaving 1,022 shares beneficially owned directly. The filing also shows 82 restricted stock units remaining outstanding that convert into common stock under the stated vesting schedule (1/16th quarterly, first vesting May 12, 2022).
ServiceNow insider Paul Smith filed a Form 144 notifying a proposed sale of 126 common shares with an aggregate market value of $106,991.93, scheduled for 08/13/2025 on the NYSE. The shares were acquired by restricted stock vesting on 08/12/2025 and the consideration is listed as compensation. The filing names Fidelity Brokerage Services LLC as the broker.
The form reports the issuer's shares outstanding as 208,000,000 and discloses multiple sales by Paul Smith in the prior three months, including: 05/27/2025 (2,630 shares, $2,702,719.76), 07/28/2025 (3,256 shares, $3,235,207.75), and 08/08/2025 (483 shares, $422,187.84). The filer also affirms there is no undisclosed material adverse information and references Rule 10b5-1 trading-plan representations.
This Form 144 relates to ServiceNow, Inc. (NOW) and notifies a proposed sale under Rule 144 of 67 common shares held at Fidelity Brokerage, with an aggregate market value of $57,658.19. The sale is identified with an approximate date of 08/13/2025 and the filing names the NYSE as the exchange. The filing reports 208,000,000 shares outstanding for the issuer.
The filing shows the 67 shares were acquired as restricted stock that vested on 08/12/2025 and the nature of payment is listed as compensation. The document also lists prior sales by Jacqueline Canney on 05/13/2025 (66 shares, $67,518.00), 05/19/2025 (94 shares, $96,843.50), 05/30/2025 (145 shares, $147,900.00), 07/16/2025 (354 shares, $341,631.24) and 08/08/2025 (257 shares, $225,746.23). Several filer and issuer contact fields (for example, Filer CIK and submission contact name/phone/email) are not populated in the provided content. The form includes the standard attestation language about absence of undisclosed material adverse information, but no actual signature or dated signature block is shown in the provided text.
ServiceNow, Inc. Form 144 shows an insider notice to sell 84 shares of Common stock through Fidelity with an aggregate market value of $72,287.88, scheduled approximately for 08/13/2025 on the NYSE. The filing states these 84 shares were acquired on 08/12/2025 by restricted stock vesting as compensation.
The filing also discloses prior sales by the same person in the past three months: 84 shares (05/13/2025, $85,932.00), 118 shares (05/19/2025, $121,569.50) and 292 shares (08/08/2025, $256,489.88). The company’s total shares outstanding is reported as 208,000,000.
Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) had restricted stock units vest that converted into 526 shares. To satisfy tax withholding on the vesting, 269 shares were relinquished in exchange for the company covering federal and state taxes at an effective price of $874.12 per share. Separately, 257 shares were sold at $878.39 pursuant to a Rule 10b5-1 trading plan adopted February 27, 2025.
After these transactions the reporting person beneficially owned 3,027 shares. The filing documents a routine vesting event, associated tax withholding, and a pre‑arranged sale under a trading plan; no earnings or operational items are disclosed.
ServiceNow insider filing shows restricted stock units vesting and related tax-withholding share surrender by General Counsel Russell S. Elmer. The report covers transactions dated 08/07/2025 that resulted from the vesting of 415 restricted stock units, each representing a contingent right to one share. To satisfy tax withholding on the vesting, the reporting person relinquished 224 shares at a reported price of $874.12 per share. The Form 4 lists beneficial ownership amounts of 4,857 and 4,633 shares following the reported transactions. The filing is signed by Russell S. Elmer on 08/11/2025 and identifies his role as General Counsel and an officer of ServiceNow, Inc. (NOW).
Paul Fipps, President, Global Customer Operations at ServiceNow (NOW), reported multiple share transactions tied to restricted stock units and an employee stock purchase. On 08/07/2025 he received shares from vesting and performance-based awards and acquired 6 shares under the company's ESPP on July 31, 2025. To satisfy tax withholding obligations from RSU vesting, he relinquished a total of 337 shares at a per-share withholding price of $874.12.
Table II shows restricted stock units that convert to common stock, including performance-based RSUs granted February 15, 2024 whose performance determination was made February 4, 2025. After the reported transactions the filing lists 998 shares beneficially owned directly and restricted stock units representing 2,579 shares of common stock beneficially owned.
Gina Mastantuono, President and CFO of ServiceNow (NOW), reported equity activity occurring on August 7-8, 2025. 789 restricted stock units vested and converted into common stock; 425 shares were relinquished to satisfy federal and state tax withholding obligations at a price shown as $874.12 per share; and 292 shares were sold at $878.39 under a Rule 10b5-1 trading plan adopted November 22, 2024. Following these transactions the reporting person beneficially owned 11,551 common shares, and 3,946 restricted stock units remained outstanding. The filings state the 425-share surrender related specifically to RSU tax withholding and that each RSU converts to one share.
ServiceNow Principal Accounting Officer Kevin Thomas McBride reported multiple equity transactions on 08/07/2025. Portions of performance-based and service-based restricted stock units vested, producing share acquisitions and automatic relinquishments to satisfy federal and state tax withholding obligations. The filing shows share-for-tax-withholding transactions executed at $874.12 per share and notes that 8 shares were acquired under the company ESPP on 07/31/2025. Following the reported transactions the Form 4 lists direct beneficial ownership of common stock reaching 5,093 shares.
The filing also details vesting schedules: certain performance RSUs granted 02/15/2024 vested 30% on 02/07/2025 and 15% on 08/07/2025 with remaining tranches through 02/07/2027, while other RSUs vest quarterly (1/16th) beginning 05/07/2024. The relinquishments are described as made in accordance with Rule 16b-3.
ServiceNow, Inc. Chairman & CEO William R. McDermott reported the vesting and conversion of 1,754 restricted stock units into common stock on August 7, 2025. To satisfy related tax withholding obligations, 943 shares were relinquished at $874.12 per share. Following these transactions, he holds 7,425 shares directly and 4,881 shares indirectly through a trust. The underlying restricted stock units vest over time, including quarterly vesting beginning on February 7, 2025.