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Once Upon a Farm reports rapid expansion as a branded childhood nutrition company focused on organic, fresh baby and kids’ foods. Net sales reached $240.7 million in 2025, reflecting a 53.7% compound annual growth rate from 2022 and a gross margin of 42.3%.
The company sells through more than 25,000 retail doors and over 3,400 branded coolers, with Pouches contributing 62% of 2025 net sales and Snacks 37%. Management highlights strong brand loyalty, a Net Promoter Score of 45, and household penetration of 5.1% as of the last 12 months ended December 31, 2025.
Once Upon a Farm operates an omnichannel model spanning major U.S. grocers, mass retailers, club stores, natural channels, and a direct-to-consumer platform, supported by a global, high-touch supply chain and a mission-driven public benefit corporation framework.
Once Upon a Farm, PBC reported strong growth for the fourth quarter and full year 2025. Q4 net sales rose 30.1% year-over-year to $64.0 million, with gross margin improving to 47.7%. The company generated Q4 net income of $22.5 million, compared to a net loss of $12.3 million a year earlier, and delivered Q4 Adjusted EBITDA of $6.6 million versus $2.2 million.
For full year 2025, net sales increased 53.5% to $240.7 million, driven mainly by 42% volume growth and favorable mix. Net loss narrowed to $17.2 million from $23.8 million, while Adjusted EBITDA improved to $2.1 million from a loss of $3.7 million. Before its IPO, the company ended 2025 with $10.9 million in cash and $60.2 million of total debt. The February IPO raised approximately $139.3 million in net proceeds and expanded shares outstanding to about 41.9 million.
Once Upon a Farm, PBC updated its 2025 executive compensation details after its earlier prospectus left certain incentive amounts open. The Compensation Committee approved the 2025 non-equity incentive plan payments for President and CFO Lawrence Waldman and recommended Board approval of the corresponding payment for Co-Founder and CEO John Foraker, along with a discretionary bonus for Mr. Foraker.
The company provided a revised Summary Compensation Table for 2024 and 2025. For 2025, Mr. Foraker’s total compensation was $3,509,844, including salary of $386,823, bonus of $83,483, option awards of $2,956,055, and non-equity incentive compensation of $83,483. Mr. Waldman’s 2025 total compensation was $2,028,820, including salary of $388,514, option awards of $1,543,843, non-equity incentive compensation of $83,996, and other compensation of $12,467.
S2G Investments, LLC filed a Schedule 13G reporting beneficial ownership of 5,642,446 shares of Once Upon a Farm, PBC common stock, representing 14% of the class. S2G reports sole power to vote and dispose of these shares.
The percentage is based on 40,231,814 shares outstanding on January 6, 2026, as disclosed in the company’s S-1 amendment. S2G certifies the shares were not acquired to change or influence control of Once Upon a Farm, indicating a passive investment intent.
S2G Investments, LLC, a 10% owner of Once Upon a Farm, PBC, reported multiple indirect acquisitions of common stock on February 9, 2026 through conversions of preferred stock and convertible promissory notes. These were recorded as derivative conversions at a price of $0.00 per share in connection with the company’s initial public offering, with no additional cash paid. The converted positions are held through affiliated funds such as S2G Ventures Fund I, L.P., S2G Ventures Fund II, L.P., and S2G Builders Food & Agriculture Fund III, LP, and S2G Investments, LLC may be deemed to beneficially own these securities but disclaims ownership beyond its pecuniary interest.
Thomas Brett J. reported acquisition or exercise transactions in a Form 4 filing for OFRM. The filing lists transactions totaling 19,593,052 shares. Following the reported transactions, holdings were 7,411,502 shares.
Jacobs Jared Noah reported acquisition or exercise transactions in a Form 4 filing for OFRM. The filing lists transactions totaling 19,593,052 shares. Following the reported transactions, holdings were 7,411,502 shares.
CAVU Venture Partners II, LP reported acquisition or exercise transactions in a Form 4 filing for OFRM. The filing lists transactions totaling 19,586,940 shares. Following the reported transactions, holdings were 7,411,502 shares.
Once Upon a Farm, PBC director Robb Walter E IV reported IPO-related equity changes on February 9, 2026. Multiple series of preferred stock automatically converted, for no additional consideration, into 134,303 shares of common stock at the closing of the company’s initial public offering.
In connection with the IPO, he was granted 6,112 restricted stock units, which vest fully on the earlier of the first anniversary of the IPO closing or the next annual stockholder meeting, subject to continued board service. He also purchased 5,555 shares of common stock at the IPO price of $18 per share. Following these transactions, he directly owned 145,970 shares of common stock.
Once Upon a Farm, PBC director Larry Peiros reported IPO-related equity changes on February 9, 2026. The Peiros Family Trust disposed of 57,372 shares of Series C-1 Preferred Stock and 24,142 shares of Series D Preferred Stock at $0.00 per share as these securities automatically converted, for no additional consideration, into common stock at the closing of the company’s initial public offering.
On the same date, the Peiros Family Trust acquired 81,514 shares of common stock, and Peiros directly acquired 6,112 shares of common stock at $0.00 per share through grant or award. The filing explains that, in connection with the IPO closing, Peiros was granted restricted stock units that vest fully on the earlier of the first anniversary of the IPO closing or the next annual stockholder meeting, subject to continued Board service.