Spouse of Principal (NYSE: PFG) CEO sells 8,025 shares in plan trade

Rhea-AI Filing Summary

Principal Financial Group Inc. reported an insider transaction involving shares held by the spouse of President and CEO Deanna D. Strable-Soethout. On January 22, 2026, the spouse sold 8,025 shares of common stock in an open-market transaction at a weighted average price of $92.56 per share, carried out under a pre-arranged Rule 10b5-1 trading plan adopted on February 28, 2024. After this sale, 54,227 shares of Principal Financial Group common stock remained beneficially owned indirectly through the spouse.

Insider Trade Summary

Net Seller: 8,025 shares ($742,794)

Net Sell 1 txn

Insider STRABLE-SOETHOUT DEANNA D

Role President and CEO

Sold 8,025 shs ($743K)

Type	Security	Shares	Price	Value
Sale	Common Stock	8,025	$92.56	$743K

Holdings After Transaction: Common Stock — 54,227 shares (Indirect, By Spouse)

Footnotes (1)

1. This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on February 28, 2024. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.50 to $92.67, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

STRABLE-SOETHOUT DEANNA D

(Last) (First) (Middle)

711 HIGH STREET

(Street)

DES MOINES IA 50392

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
PRINCIPAL FINANCIAL GROUP INC [ PFG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
01/22/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/22/2026		S		8,025(1)	D	$92.56(2)	54,227	I	By Spouse

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on February 28, 2024.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.50 to $92.67, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

	Chris Agbe-Davies as Attorney-in-Fact	01/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did PFG report in this Form 4?

The filing shows that the spouse of President and CEO Deanna D. Strable-Soethout sold 8,025 shares of Principal Financial Group common stock in an open-market transaction.

On what date were the PFG shares sold and at what price?

The shares were sold on January 22, 2026 at a weighted average price of $92.56 per share, with individual trades occurring between $92.50 and $92.67.

Who is the reporting person in this PFG Form 4 filing?

The reporting person is Deanna D. Strable-Soethout, who serves as President and CEO of Principal Financial Group Inc., reporting an indirect transaction through her spouse.

How many PFG shares does the CEO’s spouse own after the sale?

Following the reported transaction, 54,227 shares of Principal Financial Group common stock are shown as indirectly beneficially owned through the spouse.

Was the PFG insider sale made under a Rule 10b5-1 trading plan?

Yes. The transaction was executed under a Rule 10b5-1 trading plan that was adopted on February 28, 2024, as disclosed in the footnotes.

How were the sale prices for the PFG shares reported?

The Form 4 reports a weighted average price and notes that the 8,025 shares were sold in multiple trades at prices ranging from $92.50 to $92.67 per share.