PFH insider plans Rule 144 sale of 8,000 common shares

A holder of PFH common stock has filed a Form 144 notice for a proposed sale of 8,000 shares under Rule 144.

Accepted by SEC EDGAR 12/02/2025 - 02:56 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

A holder of PFH common stock has filed a Form 144 notice for a proposed sale of 8,000 shares under Rule 144. The shares are to be sold through Morgan Stanley Smith Barney LLC on the NYSE, with an indicated aggregate market value of $861,520.00 and an approximate sale date of 12/02/2025. The filing also reports 350,000,000 shares of the issuer’s common stock outstanding.

The 8,000 shares were acquired on 02/13/2024 through the release of performance shares that were originally awarded on 02/09/2021 by the issuer. The notice includes the standard representation that the seller is not aware of any undisclosed material adverse information about the issuer’s current or prospective operations.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many PFH shares are proposed to be sold in this Form 144 filing?

The Form 144 notice discloses a proposed sale of 8,000 shares of PFH common stock.

What is the aggregate market value of the PFH shares to be sold?

The filing lists an aggregate market value of $861,520.00 for the 8,000 PFH common shares proposed to be sold.

When are the PFH shares expected to be sold under this Form 144?

The notice states an approximate date of sale of 12/02/2025 for the PFH common shares.

How and when were the 8,000 PFH shares acquired?

The 8,000 PFH common shares were acquired on 02/13/2024 through the release of performance shares that were originally awarded on 02/09/2021 by the issuer.

How many PFH shares are reported as outstanding in the Form 144?

The Form 144 lists 350,000,000 PFH common shares as outstanding.

Which broker is handling the proposed PFH share sale and on which exchange?

The proposed sale will be executed through Morgan Stanley Smith Barney LLC on the NYSE, according to the Form 144.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001760181
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	PRUDENTIAL FINANCIAL INC
SEC File Number	001-16707
Address of Issuer	751 BROAD ST, 5TH FLOOR ATTN.: REGULATORY FILINGS UNIT NEWARK NEW JERSEY 07102
Phone	9738026000
Name of Person for Whose Account the Securities are To Be Sold	SCHMIDT TIMOTHY L
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Securities Executive Services 200 W Civic Center Dr., 4th Floor Sandy UT 84070	8000	861520.00	350000000	12/02/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/13/2024	Release of Performance Shares Awarded 2/09/2021	Issuer			8000	02/13/2024	NA

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	12/02/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Richard Baker, Attorney in Fact for Timothy L Schmidt
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)