Progressive (PGR) Form 144 details 2,218-share planned sale

Rhea-AI Filing Summary

Progressive Corporation (PGR) filed a Form 144 covering the proposed sale of 2,218 common shares (approx. market value $552,814) through Fidelity Brokerage Services on the NYSE, with an expected trade date of 28 Jul 2025. The filing shows 586,223,643 shares outstanding; the planned sale represents about 0.0004 % of total shares, indicating de minimis dilution risk. The securities were acquired via restricted-stock vesting on 25 Jul 2025 and are being sold for the account of the filer (name not disclosed in the excerpt).

The filer also sold 4,000 shares on 20 Jun 2025 for gross proceeds of $1.041 million. No material adverse information or undisclosed data were acknowledged, as required by Rule 144 certifications. Relationship to issuer and 10b5-1 plan status were not provided.

• Form type: 144 (notice of intent to sell restricted/affiliate shares)
• Broker: Fidelity Brokerage Services, Smithfield, RI
• Class: Common stock
• Aggregate market value of proposed sale: $552.8k

Insights

Securities Analyst

TL;DR: Small insider-related sale (2,218 shares) worth $553k; immaterial versus 586.2 M outstanding, neutral signal.

The Form 144 signals intent, not certainty, of sale. Share count is negligible (0.0004 % of float) and unlikely to affect liquidity or price for a >$100 B-cap insurer. Previous 4,000-share sale in June indicates ongoing diversification but still minor. Absence of 10b5-1 details or role of seller limits insight into motivation. Overall, I view the filing as routine administrative disclosure with no valuation impact.

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Accepted by SEC EDGAR 07/28/2025 - 10:43 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	2218	552814.32	586223643	07/28/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/25/2025	Restricted Stock Vesting	Issuer			2218	07/25/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
John J. Murphy 300 North Commons Blvd. Mayfield Village OH 44143	Common	06/20/2025	4000	1041520.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many Progressive (PGR) shares are covered by this Form 144 filing?

The notice covers 2,218 common shares of Progressive Corporation.

What is the approximate market value of the shares to be sold?

The aggregate market value is listed at $552,814.32.

When is the anticipated sale date for the shares?

The filer indicates an approximate sale date of 28 July 2025.

What percentage of Progressive’s outstanding shares does the proposed sale represent?

Roughly 0.0004 % of the 586,223,643 shares outstanding.

Have there been recent sales by the same filer?

Yes, 4,000 shares were sold on 20 Jun 2025 for $1.041 million in gross proceeds.