Progressive CIO sells 1,156 shares under trading plan

Progressive Corp. Chief Information Officer Steven Broz reported selling 1,156 shares of common stock on July 23, 2026, at $205.17 per share in an open-market or private transaction.

Accepted by SEC EDGAR 07/27/2026 - 10:42 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Progressive Corp. Chief Information Officer Steven Broz reported selling 1,156 shares of common stock on July 23, 2026, at $205.17 per share in an open-market or private transaction. The sale was executed under a Rule 10b5-1 trading plan adopted February 19, 2026, and he now directly holds 26,354.626 shares.

Insider Trade Summary 10b5-1

Net Seller: 1,156 shares

Net Sell 1 txn

Insider Broz Steven

Role Chief Information Officer

Sold 1,156 shs ($237K)

Share of Position Sold 4.2%

Type	Security	Shares	Price	Value
Sale	Common F1	1,156	$205.17	$237K

Holdings After Transaction: Common — 26,354.626 shares (Direct)

Holdings Before and After: Common, 27,510.626 to 26,354.626 shares (Direct)

Footnotes (1)

1. F1. This transaction reported on this Form 4 was made pursuant to a 10b5-1 trading plan adopted by the reporting person as of February 19, 2026.

Key Figures

Shares sold: 1,156 shares Sale price: $205.17 per share Shares held after transaction: 26,354.626 shares

3 metrics

Shares sold 1,156 shares Common stock sale on July 23, 2026

Sale price $205.17 per share Price for the 1,156 common shares sold

Shares held after transaction 26,354.626 shares Direct ownership position following the sale

Key Terms

Rule 10b5-1 trading plan, Form 4, Sale in open market or private transaction

3 terms

Rule 10b5-1 trading plan regulatory

"made pursuant to a 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Form 4 regulatory

"This transaction reported on this Form 4 was made pursuant"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Sale in open market or private transaction financial

"transaction_code_description: Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider trade did Progressive (PGR) report for Steven Broz?

Progressive (PGR) reported that Chief Information Officer Steven Broz sold 1,156 shares of common stock on July 23, 2026 at $205.17 per share. The transaction was coded as a sale in open market or private transaction.

How many Progressive (PGR) shares does Steven Broz hold after the reported sale?

After the July 23, 2026 transaction, Steven Broz directly holds 26,354.626 Progressive common shares. This reported position reflects his post-transaction holdings following the sale of 1,156 shares disclosed in the filing.

Was the Progressive (PGR) insider sale by Steven Broz under a 10b5-1 plan?

Yes. The filing states the transaction was made under a Rule 10b5-1 trading plan adopted by Steven Broz on February 19, 2026. This indicates the sale was prearranged pursuant to that plan.

What price did Steven Broz receive per share in the Progressive (PGR) sale?

Steven Broz sold 1,156 Progressive common shares at a price of $205.17 per share. The filing characterizes the transaction as a sale in open market or private transaction at that stated per-share price.

What role does Steven Broz hold at Progressive (PGR)?

Steven Broz is identified as Chief Information Officer of Progressive. The Form 4 lists him as an officer but not a director or 10% owner, and reports his direct ownership in Progressive common stock following the disclosed sale.

How many shares were sold in total in Steven Broz’s latest Progressive (PGR) transaction?

The transaction summary shows that 1,156 shares were sold, with no reported purchases or derivative exercises. Net activity for the period was a net sell of 1,156 shares of Progressive common stock by the reporting person.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Broz Steven

(Last) (First) (Middle)

300 NORTH COMMONS BLVD.

(Street)

MAYFIELD VILLAGE OHIO 44143

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
PROGRESSIVE CORP/OH/ [ PGR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Information Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/23/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common	07/23/2026		S(1)		1,156	D	$205.17	26,354.626	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction reported on this Form 4 was made pursuant to a 10b5-1 trading plan adopted by the reporting person as of February 19, 2026.

	/s/ Laurie F. Humphrey, By Power of Attorney	07/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)