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Insider Alert: Pinterest CFO Offloads 29,606 Shares at $34.25 Avg

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Pinterest (NYSE:PINS) filed a Form 4 showing that Chief Financial Officer Julia Brau Donnelly sold 29,606 Class A shares on 06/24/2025 at a weighted-average price of $34.2497, generating proceeds of roughly $1.0 million. The transaction was executed under a Rule 10b5-1 plan adopted 12/04/2024 and accounts for about 8% of her pre-sale holding. After the sale, Donnelly continues to beneficially own 362,890 shares, including restricted stock units subject to vesting.

No derivative trades or amendments were disclosed.

Positive

  • None.

Negative

  • CFO insider sale: 29,606 shares (~8 % of holding) sold for about $1.0 M under 10b5-1 plan.

Insights

CFO sells $1.0 M in shares—signal muted by 10b5-1 plan but still worth watching.

The reported disposition removes 29,606 shares at $34.2497, equal to roughly 8 % of Julia Brau Donnelly’s prior stake. Because the sale was executed under a pre-arranged Rule 10b5-1 plan, the informational content of the trade is lower than an unsolicited sale; however, the dollar value exceeds $1 million, making it material under common insider-monitoring thresholds. Post-sale ownership of 362,890 shares, including unvested RSUs, indicates she retains significant economic exposure, limiting the likelihood that the move reflects deteriorating confidence. Investors may treat the filing as a mild caution flag rather than a decisive bearish indicator, but should track whether additional C-suite insiders follow suit or if selling volumes accelerate.

Insider Brau Donnelly Julia
Role Chief Financial Officer
Sold 29,606 shs ($1.01M)
Type Security Shares Price Value
Sale Class A Common Stock 29,606 $34.2497 $1.01M
Holdings After Transaction: Class A Common Stock — 362,890 shares (Direct)
Footnotes (1)
  1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2024.. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $34.0800 to $34.4900 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Includes restricted stock units subject to vesting requirements.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Brau Donnelly Julia
(Last) (First) (Middle)
C/O PINTEREST, INC.
651 BRANNAN STREET
(Street)
SAN FRANCISCO CA 94107
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
PINTEREST, INC. [ PINS ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/24/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/24/2025 S 29,606(1) D $34.2497(2) 362,890(3) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2024..
2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $34.0800 to $34.4900 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Includes restricted stock units subject to vesting requirements.
Remarks:
Jacquie Katzel, Attorney-in-Fact 06/25/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many Pinterest shares did the CFO sell on 06/24/2025?

29,606 Class A shares were sold, as disclosed in the Form 4.

What was the average sale price for the CFO’s shares of PINS?

The weighted-average price was $34.2497 per share, with individual trades from $34.08 to $34.49.

What is the value of the shares the CFO sold?

At the reported average price, the sale amounted to approximately $1.0 million.

How many PINS shares does the CFO still own after the transaction?

The filing states she beneficially owns 362,890 shares, which include restricted stock units that are subject to vesting.

Was the Pinterest CFO’s sale executed under a 10b5-1 plan?

Yes. The sale was made pursuant to a Rule 10b5-1 trading plan adopted on 12/04/2024.