Playboy director to sell 16,558 shares under Rule 144

Playboy, Inc. (PLBY) is the issuer of common stock that Tracey Edmonds, identified as a director, is planning to sell under Rule 144.

Rhea-AI Filing Summary

Playboy, Inc. (PLBY) is the issuer of common stock that Tracey Edmonds, identified as a director, is planning to sell under Rule 144. A notice covers 16,558 shares of common stock held at Fidelity Brokerage Services LLC, with a stated aggregate market value of $20,051.66 and 119,807,688 shares of this class outstanding. The securities to be sold arose from restricted stock vesting on 06/16/2025 as compensation from the issuer. In the past three months, Edmonds reported sales of 18,198 shares for $24,203.84 on 05/26/2026 and 8,193 shares for $10,896.69 on 05/27/2026. The Form 144 is signed by Wade Moss as a duly authorized representative of Fidelity Brokerage Services LLC, acting as attorney-in-fact for Tracey Edmonds.

Key Figures

Shares to be sold: 16,558 shares of common stock Aggregate market value: $20,051.66 Shares outstanding: 119,807,688 shares +3 more

6 metrics

Shares to be sold 16,558 shares of common stock Securities information section for proposed Rule 144 sale

Aggregate market value $20,051.66 Value of 16,558 shares of common stock to be sold

Shares outstanding 119,807,688 shares Outstanding shares of the same class of Playboy, Inc. common stock

Past sale 1 18,198 shares for $24,203.84 Common stock sale on 05/26/2026 disclosed as a sale during the past 3 months

Past sale 2 8,193 shares for $10,896.69 Common stock sale on 05/27/2026 disclosed as a sale during the past 3 months

Acquisition date of securities to be sold 06/16/2025 Restricted Stock Vesting date for the common shares to be sold

Key Terms

Rule 144, Restricted Stock Vesting, attorney-in-fact

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Vesting financial

"Common | 06/16/2025 | Restricted Stock Vesting | Issuer"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

attorney-in-fact regulatory

"as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for Playboy, Inc. (PLBY)?

It discloses that director Tracey Edmonds intends to sell 16,558 shares of Playboy, Inc. common stock under Rule 144. The notice also lists prior sales during the past three months and the number of shares outstanding of the same class.

How many PLBY shares does Tracey Edmonds plan to sell under this Form 144?

The notice covers a proposed sale of 16,558 shares of Playboy, Inc. common stock. These shares are held at Fidelity Brokerage Services LLC and are associated with restricted stock that vested as compensation from the issuer.

What is the aggregate market value of the PLBY shares covered by this Form 144?

The filing states an aggregate market value of $20,051.66 for the 16,558 shares of Playboy, Inc. common stock to be sold. This figure is tied to the securities listed in the Form 144 notice.

How many Playboy, Inc. shares of this class are outstanding according to the filing?

The Form 144 states that there are 119,807,688 shares of the relevant class of Playboy, Inc. common stock outstanding. This figure provides context for the relative size of the proposed Rule 144 sale.

What PLBY share sales has Tracey Edmonds made in the past three months?

The filing reports two sales of Playboy, Inc. common stock: 18,198 shares for $24,203.84 on 05/26/2026, and 8,193 shares for $10,896.69 on 05/27/2026. These are disclosed as sales during the past three months.

How did Tracey Edmonds acquire the PLBY shares being sold under Rule 144?

The Form 144 describes the securities to be sold as Common stock acquired through Restricted Stock Vesting on 06/16/2025, with the nature of transaction listed as Compensation from Playboy, Inc. as the issuer.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/26/2026 - 02:47 PM EDT Accepted by SEC EDGAR 08/26/2026 - 02:46 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001844982
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Playboy, Inc.
SEC File Number	001-39312
Address of Issuer	10960 WILSHIRE BLVD SUITE 2200 LOS ANGELES CALIFORNIA 90024
Phone	310-424-1800
Name of Person for Whose Account the Securities are To Be Sold	Edmonds Tracey E
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	16558	20051.66	119807688	08/26/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/16/2025	Restricted Stock Vesting	Issuer			16558	06/16/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Tracey Edmonds 10960 Wilshire Blvd. Suite 2200 Los Angeles CA 90024	Common	05/26/2026	18198	24203.84
Tracey Edmonds 10960 Wilshire Blvd. Suite 2200 Los Angeles CA 90024	Common	05/27/2026	8193	10896.69

144: Remarks and Signature

Remarks
Date of Notice	08/26/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Tracey Edmonds
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)