PRCH Form 4: Amanda Reierson Disposes 50,000 Shares Under 10b5-1 Plan

Q: What did Amanda Reierson report on the Form 4 for PRCH?

The Form 4 reports a sale of 50,000 shares of Porch Group common stock on 09/12/2025 and a resulting beneficial ownership of 151,375 shares .

Q: Was the sale by the director preplanned under a 10b5-1 program?

Yes. The sale was made pursuant to a Rule 10b5-1 trading plan entered on June 13, 2025 , with the plan scheduled to terminate on June 19, 2026 .

Q: What price did the director receive for the shares sold?

The filing reports a weighted-average price of $17.6665 per share, with trade prices ranging from $17.29 to $18.13 .

Q: Why did the reporting person establish the 10b5-1 plan?

The filing states the plan covers sales to help satisfy tax obligations upon the vesting of shares received for service on the company’s board of directors.

Q: Who signed the Form 4 and when was it filed?

The signature block shows Matthew Cullen as attorney-in-fact for Amanda Reierson and the form is dated 09/16/2025 .

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Amanda Reierson, a director of Porch Group, Inc. (PRCH), sold 50,000 shares of the company's common stock on 09/12/2025 under a Rule 10b5-1 trading plan. The filing states the sale produced a weighted-average price of $17.6665 per share, with executed prices ranging from $17.29 to $18.13. Following the reported transactions, Reierson beneficially owns 151,375 shares. The 10b5-1 plan was entered on June 13, 2025, is intended to cover tax obligations related to director equity vesting, and is scheduled to terminate on June 19, 2026. The filing notes trading under the plan did not commence until at least 90 days after plan entry.

Positive

Sale executed under a documented Rule 10b5-1 trading plan
Filing discloses weighted-average price and full price range ($17.29 - $18.13)
Reporter commits to provide per-trade pricing details on request, enhancing transparency

Negative

Beneficial ownership decreased by 50,000 shares to 151,375 shares following the sale
Transaction reduces director's direct stake in the issuer

Insights

TL;DR: A routine, preplanned insider sale under a 10b5-1 plan; disclosed price range and remaining holdings are clearly reported.

The Form 4 documents a non-derivative disposition of 50,000 shares by a director executed under a 10b5-1 plan established June 13, 2025. The weighted-average price reported is $17.6665 with individual trades between $17.29 and $18.13. Post-transaction beneficial ownership is 151,375 shares. For investors, this filing shows transparent compliance with Section 16 reporting and provides sufficient price range detail if further breakdown is requested from the filer or issuer.

TL;DR: Proper use of a 10b5-1 plan and explicit footnotes indicate governance best practices in insider trading disclosure.

The filing discloses that the sale was made pursuant to a documented Rule 10b5-1 trading plan entered June 13, 2025, and confirms the plan's termination date of June 19, 2026 and the 90-day delay before trading commenced. The report includes a commitment to provide detailed per-trade pricing on request, which supports transparency. This submission aligns with common governance practices for planned insider sales to avoid questions about opportunistic timing.

Insider Trade Summary

Net Seller: 50,000 shares ($883,325)

Net Sell 1 txn

Insider Reierson Amanda L

Role Director

Sold 50,000 shs ($883K)

Type	Security	Shares	Price	Value
Sale	Common Stock	50,000	$17.6665	$883K

Holdings After Transaction: Common Stock — 151,375 shares (Direct)

Footnotes (1)

Represents a sale pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025 (the "10b5-1 Plan"). The 10b5-1 Plan is scheduled to terminate on June 19, 2026, and covers the sale of up to an aggregate of 60,000 shares of the Issuer's common stock to help satisfy tax obligations upon the vesting of shares received for service on the Company's board of directors. Trading under the 10b5-1 Plan did not commence until at least 90 days following the date on which the plan was entered. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.29 to $18.13 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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Form 4 Insider Transactions: What Each Field Means →

09/16/2025 - 05:33 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Reierson Amanda L

(Last)

(First)

(Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE

98104

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/12/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	09/12/2025		S⁽¹⁾		50,000	D	$17.6665⁽²⁾	151,375	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents a sale pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025 (the "10b5-1 Plan"). The 10b5-1 Plan is scheduled to terminate on June 19, 2026, and covers the sale of up to an aggregate of 60,000 shares of the Issuer's common stock to help satisfy tax obligations upon the vesting of shares received for service on the Company's board of directors. Trading under the 10b5-1 Plan did not commence until at least 90 days following the date on which the plan was entered.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.29 to $18.13 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/Matthew Cullen as Attorney-in-fact for Amanda Reierson	09/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Amanda Reierson report on the Form 4 for PRCH?

The Form 4 reports a sale of 50,000 shares of Porch Group common stock on 09/12/2025 and a resulting beneficial ownership of 151,375 shares.

Was the sale by the director preplanned under a 10b5-1 program?

Yes. The sale was made pursuant to a Rule 10b5-1 trading plan entered on June 13, 2025, with the plan scheduled to terminate on June 19, 2026.

What price did the director receive for the shares sold?

The filing reports a weighted-average price of $17.6665 per share, with trade prices ranging from $17.29 to $18.13.

Why did the reporting person establish the 10b5-1 plan?

The filing states the plan covers sales to help satisfy tax obligations upon the vesting of shares received for service on the company’s board of directors.

Who signed the Form 4 and when was it filed?

The signature block shows Matthew Cullen as attorney-in-fact for Amanda Reierson and the form is dated 09/16/2025.