Pure Storage CRO Sells $320K Worth of Shares in Planned Transaction

Accepted by SEC EDGAR 06/23/2025 - 06:33 PM EDT

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Form Type

Rhea-AI Filing Summary

Pure Storage (PSTG) Chief Revenue Officer Dan FitzSimons reported multiple insider transactions on June 28, 2025:

On June 20, 2025: 7,386 shares were withheld by the company at $52.87 per share for tax obligations related to equity award vesting
On June 23, 2025: Sold total of 6,000 shares through a pre-arranged Rule 10b5-1 trading plan: - 5,225 shares at weighted average price of $51.59 (range: $51.02-$52.01) - 775 shares at weighted average price of $52.03 (range: $52.02-$52.05)

Following these transactions, FitzSimons now holds 75,965 shares directly. The sales were executed under a Rule 10b5-1 trading plan established on January 16, 2025, demonstrating pre-planned nature of the transactions rather than reactive selling.

Insider Trade Summary

Net Seller: 6,000 shares

Net Sell 3 txns

Insider FitzSimons Dan

Role Chief Revenue Officer

Sold 6,000 shs ($310K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	5,225	$51.59	$270K
Sale	Class A Common Stock	775	$52.03	$40K
Exercise Price or Tax Liability	Class A Common Stock	7,386	$52.87	$390K

Holdings After Transaction: Class A Common Stock — 75,965 shares (Direct)

Footnotes (4)

F1. Represents shares that have been withheld by the Issuer to satisfy its income tax withholding and remittance obligations in connection with the vesting and net settlement of the Reporting Person's equity awards, previously reported on a Form 4, and does not represent a sale by the Reporting Person.
F2. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on January 16, 2025.
F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.02 to $52.01 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.02 to $52.05 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

FAQ

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How many shares did PSTG's Chief Revenue Officer Dan FitzSimons sell on June 23, 2025?

Dan FitzSimons sold a total of 6,000 shares of Class A Common Stock on June 23, 2025, split between two transactions: 5,225 shares at an average price of $51.59 and 775 shares at an average price of $52.03.

What was the trading price range for PSTG stock in FitzSimons' June 23, 2025 transactions?

The shares were sold in multiple transactions at two price ranges: 5,225 shares were sold between $51.02 to $52.01 per share, and 775 shares were sold between $52.02 to $52.05 per share.

Was PSTG insider FitzSimons' stock sale planned or spontaneous?

The transactions were planned, executed pursuant to a Rule 10b5-1 trading plan that FitzSimons adopted on January 16, 2025. This indicates the sales were part of a pre-planned trading strategy rather than spontaneous decisions.

How many PSTG shares does Dan FitzSimons own after the June 2025 transactions?

After the reported transactions, Dan FitzSimons beneficially owned 75,965 shares of Pure Storage Class A Common Stock held directly (D).

Why were 7,386 PSTG shares withheld on June 20, 2025?

The 7,386 shares were withheld by Pure Storage to satisfy income tax withholding and remittance obligations related to the vesting and net settlement of FitzSimons' equity awards. This was not a market sale by FitzSimons.

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Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

FitzSimons Dan

(Last)

(First)

(Middle)

2555 AUGUSTINE DRIVE

(Street)

SANTA CLARA

95054

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Pure Storage, Inc. [ PSTG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Revenue Officer

3. Date of Earliest Transaction (Month/Day/Year)
06/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	06/20/2025		F		7,386⁽¹⁾	D	$52.87	81,965	D
Class A Common Stock	06/23/2025		S⁽²⁾		5,225	D	$51.59⁽³⁾	76,740	D
Class A Common Stock	06/23/2025		S⁽²⁾		775	D	$52.03⁽⁴⁾	75,965	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents shares that have been withheld by the Issuer to satisfy its income tax withholding and remittance obligations in connection with the vesting and net settlement of the Reporting Person's equity awards, previously reported on a Form 4, and does not represent a sale by the Reporting Person.

2. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on January 16, 2025.

3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.02 to $52.01 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.02 to $52.05 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Todd Wheeler, attorney-in-fact	06/23/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR