STOCK TITAN
  1. Home
  2. Sec-filings
  3. PTON
  4. [Form 4] Peloton Interactive, Inc. Insider Trading Activity

Peloton (PTON) Form 4: 8,969-share sale under 10b5-1 plan

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Charles P. Kirol, Chief Operating Officer of Peloton Interactive, Inc. (PTON), reported an insider sale. On 09/04/2025 Kirol disposed of 8,969 shares of Class A common stock at a reported price of $8 per share, leaving him with 23,321 shares beneficially owned. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted May 29, 2025. The Form 4 was signed by an attorney-in-fact on 09/08/2025. The document lists Kirol's position as an officer and confirms the transaction type and post-sale holdings without additional commentary.

Positive

  • Transaction disclosed under a Rule 10b5-1 plan, indicating a pre-arranged trading program
  • Timely Form 4 filing with explicit post-transaction beneficial ownership (23,321 shares)
  • Filing executed by attorney-in-fact, showing procedural completion and signature compliance

Negative

  • Insider sold 8,969 shares, which investors may interpret as insider liquidity without additional context

Insights

TL;DR: Routine, pre-arranged insider sale reported under a 10b5-1 plan; filing complies with Section 16 reporting.

The sale of 8,969 shares was disclosed clearly and attributed to a Rule 10b5-1 plan adopted on May 29, 2025, which provides an affirmative defense to claims of trading on material nonpublic information when properly implemented. The Form 4 lists post-transaction holdings and was executed by an attorney-in-fact, indicating adherence to filing procedures. There is no additional company commentary or indication of deviations from standard disclosure practices.

TL;DR: Insider sale reported; transaction size and price are disclosed but no further financial context is provided.

The report quantifies the disposal (8,969 shares at $8) and remaining beneficial ownership (23,321 shares). This provides transparent, actionable data on insider activity but does not include rationale beyond the existence of a 10b5-1 plan. Without information on total outstanding shares or proportional ownership, the filing is informative about the transaction but limited in assessing material market impact.

Insider Kirol Charles Peter
Role Chief Operating Officer
Sold 8,969 shs ($72K)
Type Security Shares Price Value
Sale Class A Common Stock 8,969 $8.00 $72K
Holdings After Transaction: Class A Common Stock — 23,321 shares (Direct)
Footnotes (1)
  1. [object Object]
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kirol Charles Peter
(Last) (First) (Middle)
C/O PELOTON INTERACTIVE, INC.
441 NINTH AVENUE, SIXTH FLOOR
(Street)
NEW YORK NY 10001
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Operating Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/04/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 09/04/2025 S(1) 8,969 D $8 23,321 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2025.
Remarks:
/s/ Tammy Albarran as attorney-in-fact for Charles P. Kirol 09/08/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Peloton (PTON) insider Charles Kirol report on the Form 4?

The Form 4 reports Kirol sold 8,969 Class A shares on 09/04/2025 at a reported price of $8 per share and retains 23,321 shares.

Was the sale executed under a pre-arranged trading plan for PTON insider trades?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

Who filed and signed the Form 4 for PTON insider activity?

The Form 4 was signed by Tammy Albarran as attorney-in-fact for Charles P. Kirol on 09/08/2025.

How many shares does Kirol beneficially own after the reported sale in the PTON filing?

Following the reported transaction, Kirol beneficially owns 23,321 shares of Class A common stock.

What price was reported for the insider sale in the PTON Form 4?

The reported sale price per share was $8 according to the Form 4.