[Form 4] Peloton Interactive, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Insider sale under 10b5-1 plan: Nick V. Caldwell, Chief Product Officer of Peloton Interactive, sold 10,477 shares of Class A common stock on 08/22/2025 at $8.00 per share. After the reported sale he beneficially owned 590,284 shares, and the sale was reported on Form 4 signed by an attorney-in-fact on 08/26/2025.

The Form 4 states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024, indicating the transactions followed a pre-established plan rather than ad hoc timing. The filing contains no other compensation, derivative transactions, or additional explanatory financial metrics.

Positive

• Sale executed under a Rule 10b5-1 trading plan, indicating pre-established, compliant trading authorization
• Form 4 disclosure is complete with transaction date, price ($8.00), amount, and post-transaction holdings reported

Negative

• Insider disposition of 10,477 shares reduced direct beneficial holdings to 590,284 shares

Insights

Financial Analyst

TL;DR: Routine insider sale executed under a 10b5-1 plan; modest reduction in holdings with limited market-impact implications.

The 10,477-share sale at $8 reduces Caldwell's direct beneficial holdings to 590,284 shares, representing a small percentage decrease relative to his pre-sale position. The disclosure is straightforward and compliant: transaction date 08/22/2025, execution under a 10b5-1 plan established 12/06/2024, and the Form 4 was signed on 08/26/2025. There are no derivative transactions or other concurrent changes reported, which suggests this is an isolated, planned liquidity event rather than a change in compensation or governance structure.

Corporate Governance Expert

TL;DR: Use of a documented 10b5-1 plan strengthens governance and reduces questions about selective insider timing.

The filing clearly identifies the reporting person as Chief Product Officer and specifies the 10b5-1 plan adoption date (12/06/2024). Such plans are commonly used to provide affirmative defense against insider trading claims when properly established and followed. The Form 4 contains the required information and a signature by an attorney-in-fact, indicating proper execution and filing protocol. No governance or compensation changes are disclosed in this submission.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Caldwell Nick V.

(Last) (First) (Middle)

C/O PELOTON INTERACTIVE, INC.

441 9TH AVENUE, SIXTH FLOOR

(Street)

NEW YORK NY 10001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Product Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/22/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/22/2025		S(1)		10,477	D	$8	590,284	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 6, 2024.

Remarks:

	/s/ Tammy Albarran as attorney-in-fact for Nick V. Caldwell	08/26/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Peloton (PTON) insider Nick V. Caldwell sell and when?

The filing reports a sale of 10,477 shares of Class A common stock on 08/22/2025 at a price of $8.00 per share.

How many Peloton shares does Caldwell own after the sale?

After the reported transaction Caldwell beneficially owned 590,284 shares of Class A common stock.

Was the sale part of a 10b5-1 trading plan for Peloton insider trades?

Yes. The Form 4 states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on December 6, 2024.

Who filed and signed the Form 4 for this transaction?

The Form 4 was filed on behalf of Nick V. Caldwell and signed by Tammy Albarran as attorney-in-fact on 08/26/2025.

Does the Form 4 report any derivative transactions or additional compensation?

No. The filing reports only the non-derivative sale of Class A common stock and contains no derivative transactions or compensation disclosures.