Rocky Brands (RCKY) sees AllianceBernstein disclose 6.8% ownership stake

Rhea-AI Filing Summary

AllianceBernstein L.P. reports beneficial ownership of 512,630 shares of Rocky Brands common stock, representing 6.8% of the outstanding class as of the reporting date. The firm holds 488,068 shares with sole voting power and 512,630 shares with sole dispositive power.

The shares are held solely for investment purposes in client discretionary advisory accounts, and AllianceBernstein certifies they were not acquired to change or influence control of Rocky Brands. AllianceBernstein, a majority-owned subsidiary of Equitable Holdings, states it operates under independent management and makes its own investment decisions.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

Rocky Brands Inc

(Name of Issuer)

Common Stock

(Title of Class of Securities)

774515100

(CUSIP Number)

12/31/2025

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP No. 774515100

1

Names of Reporting Persons

AllianceBernstein L.P.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 488,068.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 512,630.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

512,630.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

6.8 %

12

Type of Reporting Person (See Instructions)

IA

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Rocky Brands Inc
(b)	Address of issuer's principal executive offices: 39 EAST CANAL STREET,, NELSONVILLE,, OH, 45764
Item 2.
(a)	Name of person filing: AllianceBernstein L.P. ("AllianceBernstein L.P.")
(b)	Address or principal business office or, if none, residence: 501 Commerce Street, Nashville, TN 37203 All media outlets, please contact Jennifer Will at AllianceBernstein (212-969-1157) with any questions. All other questions can be directed to Section13USFilings@alliancebernstein.com.
(c)	Citizenship: Delaware
(d)	Title of class of securities: Common Stock
(e)	CUSIP No.: 774515100
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 512,630 shares acquired solely for investment purposes on behalf of client discretionary investment advisory accounts.* *AllianceBernstein L.P. is a majority owned subsidiary of Equitable Holdings, Inc. ("EQH"). AllianceBernstein operates under independent management and makes independent decisions from EQH and its respective subsidiaries, and EQH calculates and reports beneficial ownership separately from AllianceBernstein pursuant to guidance provided by the Securities and Exchange Commission in Release Number 34-39538 (January 12, 1998).
(b)	Percent of class: 6.8 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 488,068
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 512,630
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

AllianceBernstein L.P.

Signature:	Marcus Edwards
Name/Title:	AVP/ Senior Compliance Associate
Date:	02/17/2026

FAQ

What stake does AllianceBernstein hold in Rocky Brands (RCKY)?

AllianceBernstein L.P. reports beneficial ownership of 512,630 shares of Rocky Brands common stock, equal to 6.8% of the class. This ownership is held in discretionary investment advisory accounts managed for clients, not as a direct proprietary position.

Does AllianceBernstein control voting for its Rocky Brands (RCKY) shares?

AllianceBernstein has sole voting power over 488,068 shares of Rocky Brands and sole dispositive power over 512,630 shares. It reports no shared voting or dispositive power, meaning voting and sale decisions for these shares are controlled by AllianceBernstein alone.

Why is AllianceBernstein filing a Schedule 13G for Rocky Brands (RCKY)?

AllianceBernstein filed because its beneficial ownership in Rocky Brands exceeded 5%, triggering reporting requirements. The firm uses Schedule 13G to indicate the shares are held for investment purposes only, without the purpose or effect of changing or influencing control of the issuer.

Are AllianceBernstein’s Rocky Brands (RCKY) shares held for control purposes?

No. AllianceBernstein certifies the Rocky Brands securities were acquired and are held in the ordinary course of business, not to change or influence control. The filing states the position is not connected with any transaction intended to affect control of Rocky Brands.

How is AllianceBernstein related to Equitable Holdings regarding the Rocky Brands (RCKY) stake?

AllianceBernstein L.P. is a majority-owned subsidiary of Equitable Holdings, Inc. However, it states it operates under independent management and makes independent investment decisions. Equitable Holdings calculates and reports any beneficial ownership separately from AllianceBernstein, consistent with SEC guidance.