STOCK TITAN

Rockwell Automation (NYSE: ROK) SVP exercises options, sells 12,100 shares

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Rockwell Automation SVP, CLO and Secretary Rebecca W. House exercised employee stock options and sold shares under a pre-set trading plan. On February 25, 2026, she exercised options for 12,100 shares of common stock and acquired the same number of shares at a reported price of $196.43 per share.

That same day, she executed multiple open-market sales totaling 12,100 shares at weighted average prices ranging from about $401.52 to $408.00, pursuant to a Rule 10b5-1 plan entered into on November 26, 2025. After these transactions, she directly held 12,200 shares of Rockwell Automation common stock and indirectly held 51.2189 shares through the company savings plan as of December 31, 2025.

Positive

  • None.

Negative

  • None.

Insights

Planned option exercise with offsetting sales; net effect is routine.

Rebecca W. House, Rockwell Automation’s SVP, CLO and Secretary, exercised employee stock options for 12,100 shares and sold the same number of shares on February 25, 2026. The option exercise is reported at $196.43 per share, while sales occurred around $402–$408.

The filing states these were executed under a Rule 10b5-1 plan entered into on November 26, 2025, indicating a pre-arranged trading schedule rather than ad hoc market timing. After the trades, she directly owned 12,200 shares and held 51.2189 shares indirectly via the company savings plan as of December 31, 2025.

Because the exercised shares were effectively sold in full and the remaining holdings appear modest relative to a large public company, this activity looks like standard executive portfolio management rather than a thesis-changing signal. The overall assessment is neutral for shareholders.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
House Rebecca W

(Last) (First) (Middle)
1201 SOUTH SECOND STREET

(Street)
MILWAUKEE WI 53204

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ROCKWELL AUTOMATION, INC [ ROK ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP, CLO and Secretary
3. Date of Earliest Transaction (Month/Day/Year)
02/25/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/25/2026 M 12,100 A $196.43 24,300 D
Common Stock 02/25/2026 S(1) 1,736 D $401.9567(2) 22,564 D
Common Stock 02/25/2026 S(1) 1,996 D $402.9423(3) 20,568 D
Common Stock 02/25/2026 S(1) 3,536 D $404.1059(4) 17,032 D
Common Stock 02/25/2026 S(1) 3,455 D $405.408(5) 13,577 D
Common Stock 02/25/2026 S(1) 677 D $406.3714(6) 12,900 D
Common Stock 02/25/2026 S(1) 620 D $406.9189(7) 12,280 D
Common Stock 02/25/2026 S(1) 80 D $408 12,200 D
Common Stock 51.2189(8) I By savings plan
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy) $196.43 02/25/2026 M 12,100 12/05/2020(9) 12/05/2029 Common Stock 12,100 $0 0 D
Explanation of Responses:
1. Shares exercised and sold pursuant to Rule 10b5-1 plan entered into on 11/26/2025.
2. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $401.52 to $402.50. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
3. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $402.55 to $403.49. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
4. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $403.6550 to $404.64. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
5. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $404.77 to $405.7550. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
6. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $405.83 to $406.42. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
7. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $406.84 to $407.66. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
8. Includes shares represented by Company stock fund units acquired under the Company Savings Plan since the date last reported for this person based on information furnished by the Plan Administrator as of 12/31/2025. The number of stock fund units represented by the balance of the participant's Company stock fund account may not exactly equal the number of stock fund units represented by a prior balance due to variance in the proportion of uninvested cash held in the reference fund used to determine unit values of the Company stock fund under the Plan.
9. The option vests in three substantially equal annual installments beginning on the date exercisable.
Remarks:
Danielle White, Attorney-in-fact for Rebecca W. House 02/27/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Rockwell Automation (ROK) executive Rebecca W. House report in this Form 4?

She reported exercising employee stock options for 12,100 Rockwell Automation shares and selling 12,100 shares of common stock in multiple open-market transactions on February 25, 2026, all under a pre-arranged Rule 10b5-1 trading plan.

How many Rockwell Automation (ROK) shares did the SVP sell and at what prices?

She sold a total of 12,100 Rockwell Automation common shares in several trades at weighted average prices ranging from about $401.52 to $408.00 per share, as detailed in the Form 4 footnotes.

Were Rebecca W. House’s Rockwell Automation (ROK) share sales under a 10b5-1 plan?

Yes. The Form 4 states the options were exercised and shares sold pursuant to a Rule 10b5-1 trading plan entered into on November 26, 2025, indicating a pre-scheduled, automated selling program.

How many Rockwell Automation (ROK) shares does the SVP own after these transactions?

Following the reported transactions, she directly held 12,200 Rockwell Automation common shares and indirectly held 51.2189 shares through the company savings plan, based on information from the plan administrator as of December 31, 2025.

What type of derivative security did the Rockwell Automation (ROK) SVP exercise?

She exercised an employee stock option described as a right to buy Rockwell Automation common stock. The Form 4 reports exercising options covering 12,100 shares at a reported exercise price of $196.43 per share on February 25, 2026.

Does this Rockwell Automation (ROK) Form 4 indicate a net buy or net sell by the SVP?

The transactions result in a net sale of 12,100 shares. She acquired 12,100 shares through option exercise and sold 12,100 shares in the market, leaving her with 12,200 directly held shares afterward.
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112.13M
Specialty Industrial Machinery
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