ROKU insider notice: 25,000-share sale via Morgan Stanley; recent 10b5-1 trades

Rhea-AI Filing Summary

ROKU Form 144 notice: The filer proposes to sell 25,000 shares of ROKU common stock through Morgan Stanley Smith Barney LLC on 09/18/2025 on NASDAQ, with an aggregate market value of $2,458,500. The filing reports 130,251,569 shares outstanding. The securities were acquired on 06/14/2013 through previously exercised stock options and paid in cash.

The filing also discloses recent Rule 10b5-1 sales by THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017: four sales of 25,000 shares each on 07/10/2025, 08/11/2025, 09/09/2025, and 09/10/2025, with reported gross proceeds of $2,241,062.50, $2,060,545.00, $2,500,000.00, and $2,360,905.00 respectively. The notice includes the standard representation regarding absence of undisclosed material information and references reliance on Rule 10b5-1 where applicable.

Positive

• Proposed sale disclosed with broker and planned date, meeting Form 144 requirements
• Acquisition details provided (06/14/2013, previously exercised stock options, paid in cash)
• Recent 10b5-1 sales listed with dates and gross proceeds, improving transparency

Negative

• None.

Insights

Securities Compliance Analyst

TL;DR: Routine insider notice of proposed sale under Rule 144 with recent 10b5-1 plan sales documented; appears procedural and compliant.

The Form 144 provides required disclosure for a proposed sale of 25,000 ROKU shares via Morgan Stanley, including acquisition date (06/14/2013), nature of acquisition (previously exercised options), and payment method (cash). It also lists four recent 10b5-1 sales by THE WOOD REVOCABLE TRUST in the past three months with dates and gross proceeds. The filing includes the standard attestation that the seller has no undisclosed material information. From a compliance perspective this meets Form 144 content requirements by identifying broker, planned sale date, and historical sales when aggregated.

Equity Securities Analyst

TL;DR: Small, routine sale relative to outstanding shares; recent 10b5-1 activity shows systematic disposition but no financial metrics provided.

The notice documents a proposed single-block sale of 25,000 shares valued at $2,458,500 and lists total shares outstanding of 130,251,569, allowing calculation of the sale's scale versus outstanding shares. The report of multiple 25,000-share 10b5-1 sales in the prior three months indicates recurring dispositions from the same trust. The filing contains transactional details but no earnings, debt, or forward-looking financial data; materiality appears limited to disclosure of insider selling activity.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	25000	2458500.00	130251569	09/18/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/14/2013	Previously Exercised Stock Options	Issuer			25000	06/14/2013	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	09/10/2025	25000	2360905.00
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	09/09/2025	25000	2500000.00
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	08/11/2025	25000	2060545.00
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	07/10/2025	25000	2241062.50

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the ROKU Form 144 disclose about the proposed sale?

It discloses a proposed sale of 25,000 ROKU common shares via Morgan Stanley on 09/18/2025 on NASDAQ with aggregate market value $2,458,500.

When and how were the shares to be sold acquired according to the filing?

The shares were acquired on 06/14/2013 through previously exercised stock options and payment was made in cash.

Does the filing report other recent sales of ROKU shares by the same account?

Yes. It lists four 10b5-1 sales by THE WOOD REVOCABLE TRUST of 25,000 shares each on 07/10/2025, 08/11/2025, 09/09/2025, and 09/10/2025 with stated gross proceeds.

How many ROKU shares are outstanding per this filing?

The filing reports 130,251,569 shares outstanding.

Which broker is handling the proposed sale?

The broker listed is Morgan Stanley Smith Barney LLC Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY 10004.