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Roku (ROKU) subscriptions president sells 3,250 shares after RSU vesting

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

ROKU, INC reported insider transactions by Gilbert Fuchsberg, its President, Subscriptions. On March 2, 2026, he acquired 10,322 shares of Class A common stock through the exercise and vesting of restricted stock units, with 5,710 shares withheld at $98.09 per share to cover tax obligations.

On March 3, 2026, he completed an open-market sale of 3,250 shares of Class A common stock at an average price of $95.57 per share under a pre-arranged 10b5-1 plan. After these transactions, he directly held 60,456 shares of Roku Class A common stock.

Positive

  • None.

Negative

  • None.
Insider Fuchsberg Gilbert
Role President, Subscriptions
Sold 3,250 shs ($311K)
Approx. gross sale proceeds $311K
Approx. exercise cost $0.00
Type Security Shares Price Value
Sale Class A Common Stock 3,250 $95.57 $311K
Exercise Restricted Stock Unit 2,623 $0.00 $0.00
Exercise Restricted Stock Unit 4,651 $0.00 $0.00
Exercise Restricted Stock Unit 3,048 $0.00 $0.00
Exercise Class A Common Stock 10,322 $0.00 $0.00
Exercise Price or Tax Liability Class A Common Stock 5,710 $98.09 $560K
Holdings After Transaction: Restricted Stock Unit — 63,633 shares (Direct); Class A Common Stock — 60,456 shares (Direct)
Footnotes (6)
  1. F1. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on March 2, 2026.
  2. F2. Shares sold pursuant to Mr. Fuchsberg's 10b5-1 plan.
  3. F3. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
  4. F4. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2023.
  5. F5. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2024.
  6. F6. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2025 (or the next business day).

FAQ

What insider transactions did Roku (ROKU) report for Gilbert Fuchsberg?
Roku reported that Gilbert Fuchsberg exercised and vested restricted stock units into 10,322 Class A shares, had 5,710 shares withheld for taxes, and sold 3,250 shares in an open-market transaction under a 10b5-1 plan, leaving him with 60,456 directly held shares.

How many Roku (ROKU) shares did Gilbert Fuchsberg sell and at what price?
Gilbert Fuchsberg sold 3,250 shares of Roku Class A common stock at an average price of $95.57 per share. The sale was executed on March 3, 2026 as an open-market transaction pursuant to his pre-arranged Rule 10b5-1 trading plan.

What Roku (ROKU) RSU activity did Gilbert Fuchsberg report on March 2, 2026?
On March 2, 2026, Gilbert Fuchsberg reported multiple restricted stock unit conversions, resulting in 10,322 Class A shares. These RSUs vest in twelve substantially equal quarterly installments, with different awards beginning on November 15, 2023, 2024, and 2025 according to the vesting footnotes.

Why were some of Gilbert Fuchsberg’s Roku (ROKU) shares withheld on March 2, 2026?
Roku withheld 5,710 shares from Gilbert Fuchsberg on March 2, 2026 to satisfy income tax withholding and remittance obligations connected to the vesting of certain restricted stock unit awards, with the withholding price listed as $98.09 per share in the insider transaction disclosure.

How many Roku (ROKU) shares does Gilbert Fuchsberg hold after these transactions?
Following the reported March 2026 transactions, Gilbert Fuchsberg directly holds 60,456 shares of Roku Class A common stock. This figure reflects the net position after RSU conversions, tax-withholding share dispositions, and the 3,250-share open-market sale under his 10b5-1 trading plan.

What is the nature of Gilbert Fuchsberg’s 10b5-1 plan with Roku (ROKU)?
The filing notes that the 3,250 Roku Class A shares sold on March 3, 2026 were transacted pursuant to Gilbert Fuchsberg’s Rule 10b5-1 trading plan, indicating a pre-arranged, systematic selling program rather than a discretionary, ad hoc sale decision at that time.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fuchsberg Gilbert
(Last) (First) (Middle)
C/O ROKU, INC.
1173 COLEMAN AVE.
(Street)
SAN JOSE CA 95110
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President, Subscriptions
3. Date of Earliest Transaction (Month/Day/Year)
03/02/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 03/02/2026 M 10,322 A $0.0 69,416 D
Class A Common Stock 03/02/2026 F 5,710(1) D $98.09 63,706 D
Class A Common Stock 03/03/2026 S 3,250(2) D $95.57 60,456 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Unit (3) 03/02/2026 M 2,623 (4) (4) Class A Common Stock 2,623 $0.00 5,246 D
Restricted Stock Unit (3) 03/02/2026 M 4,651 (5) (5) Class A Common Stock 4,651 $0.00 27,903 D
Restricted Stock Unit (3) 03/02/2026 M 3,048 (6) (6) Class A Common Stock 3,048 $0.00 30,484 D
Explanation of Responses:
1. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on March 2, 2026.
2. Shares sold pursuant to Mr. Fuchsberg's 10b5-1 plan.
3. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
4. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2023.
5. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2024.
6. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2025 (or the next business day).
/s/ Renee Strandness, attorney-in-fact 03/04/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR