Roku (ROKU) insider Charles Collier reports multiple large sales totaling millions

Rhea-AI Filing Summary

Form 144 filed for Roku, Inc. (ROKU) discloses proposed and recent sales of Common stock by an insider identified as Charles Collier. The filing lists a proposed sale of 10,269 shares through Morgan Stanley Smith Barney with an aggregate market value of $975,555, and shows multiple prior sales during June–July 2025 including a 154,034-share sale for $14,633,230 and several other transactions (examples: 10,269-share tranches around $975,555 each, and smaller tranches of 3,590 and 7,181 shares). The acquisition source for the 10,269-share lot is stated as a stock option exercise paid in cash on 08/22/2025. The filer affirms no undisclosed material adverse information and the sales are being processed via a named broker on NASDAQ.

Insights

Securities Analyst

TL;DR: Significant insider selling disclosed; several large transactions in June–July 2025 plus a proposed sale in August.

The Form 144 shows material insider disposition activity by Charles Collier, including a 154,034-share sale yielding $14,633,230 on 07/21/2025 and a proposed 10,269-share sale valued at $975,555. Sales are routed through Morgan Stanley Smith Barney and executed on NASDAQ. The filing also documents that the 10,269 shares to be sold were acquired by a stock option exercise and paid in cash on 08/22/2025. For investors, aggregated insider sales of this magnitude are a notable disclosure item; however, the filing contains no explanation of motive or contemporaneous material nonpublic information.

Corporate Governance Expert

TL;DR: Filing meets Rule 144 disclosure requirements; shows repeated dispositions by an insider over a short period.

From a governance and compliance standpoint, the notice provides required details: broker name and address, share counts, gross proceeds, acquisition method, and a signature representation regarding material information. The record shows multiple sales on 07/21/2025 and earlier in June and July, plus an option exercise on 08/22/2025. While procedurally complete, repeated large sales within months could prompt questions from shareholders and boards about insider liquidity and shareholding changes, though the form itself contains no indication of improper conduct.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	10269	975555.00	147330633	08/22/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/22/2025	Stock Option Exercise	ISSUER			10269	08/22/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	07/21/2025	10269	975555.00
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	07/21/2025	10269	975555.00
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	07/21/2025	154034	14633230.00
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	07/21/2025	10269	975555.00
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	07/21/2025	10269	975555.00
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	07/21/2025	10269	975611.48
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	07/21/2025	3590	341050.00
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	07/21/2025	3590	341050.00
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	06/17/2025	3590	305150.00
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	06/05/2025	7181	538575.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)