[Form 4] Roku, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Charles Collier, President of Roku Media, exercised employee stock options and sold shares under a 10b5-1 plan on 08/22/2025. He exercised an option with a $49.59 exercise price to acquire 10,269 shares and simultaneously sold 10,269 shares at $95. After the transactions he directly beneficially owned 10,469 shares and indirectly owned 600 shares through the Charles D. Collier Revocable Trust. The filing shows he retains derivative exposure covering 770,168 shares and notes the option vests in 48 monthly installments with the first vesting on December 4, 2022. The Form 4 was signed by an attorney-in-fact on 08/25/2025.

Positive

• Transaction executed under a 10b5-1 plan, indicating it was pre-scheduled and providing compliance transparency
• Detailed disclosure of exercise price ($49.59), sale price ($95), quantities (10,269 shares), and post-transaction ownership

Negative

• Insider sale of 10,269 shares could be perceived negatively by some investors despite being pre-planned
• Direct beneficial ownership reduced to 10,469 shares following the transactions

Insights

Securities Analyst

TL;DR: Insider exercised options and sold shares under a 10b5-1 plan; transaction appears pre-planned, not market-timed.

The filing documents a simultaneous option exercise and sale of 10,269 shares at $95 and an exercise price of $49.59, consistent with a pre-established 10b5-1 plan. That structure typically indicates a planned monetization rather than an ad hoc sale. The sale size is modest relative to the large derivative position (770,168 underlying shares) disclosed, so the transaction is unlikely to materially alter insider alignment with shareholders.

Corporate Governance Expert

TL;DR: Transaction follows Rule 10b5-1 procedures and includes required disclosures; governance processes appear observed.

The report discloses the 10b5-1 plan flag and provides exercise, sale, and vesting details, which meets SEC disclosure norms for Section 16 reporting. The presence of an attorney-in-fact signature is noted. From a governance perspective, transparency on execution date, prices, and ownership after the trade supports compliance and investor transparency.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Collier Charles

(Last) (First) (Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE CA 95110

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President, Roku Media

3. Date of Earliest Transaction (Month/Day/Year)
08/22/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/22/2025		M		10,269	A	$49.59	10,469	D
Class A Common Stock	08/22/2025		S		10,269(1)	D	$95	200	D
Class A Common Stock								600	I	Charles D. Collier Revocable Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (right to buy)	$49.59	08/22/2025		M			10,269	(2)	11/03/2032	Class A Common Stock	10,269	$0.00	770,168	D

Explanation of Responses:

1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.

2. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.

	/s/ Renee Strandness, attorney-in-fact	08/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Charles Collier report in the Form 4 for ROKU?

The Form 4 reports an exercise of options for 10,269 shares at $49.59 and a simultaneous sale of 10,269 shares at $95 on 08/22/2025, and post-transaction direct ownership of 10,469 shares.

Were the sales made under a trading plan for ROKU insider Collier?

Yes. The filing is marked to indicate the transaction was made pursuant to a 10b5-1 plan.

How many shares does Collier indirectly own after this filing?

The filing shows 600 shares indirectly owned through the Charles D. Collier Revocable Trust.

What is the exercise price and sale price reported?

The option exercise price is $49.59 and the reported sale price is $95 per share.

Does the filing show outstanding derivative exposure for Collier?

Yes. Table II discloses derivative securities underlying 770,168 shares following the reported transactions.