Roku media chief sells 205,807 shares after exercises
Roku, Inc. president of Roku Media Charles Collier exercised and sold a large block of company stock.
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Form Type
4
Rhea-AI Filing Summary
Roku, Inc. president of Roku Media Charles Collier exercised and sold a large block of company stock. On April 17, 2026 he exercised employee stock options covering 205,807 shares of Class A Common Stock at various strike prices, including $49.59 and $103.54 per share.
He then sold 205,807 shares in an open-market transaction at $115.00 per share pursuant to a Rule 10b5-1 trading plan, converting his option position into cash. After these transactions, he holds 7,700 shares directly and 600 shares indirectly through the Charles D. Collier Revocable Trust.
Insider Trade Summary 10b5-1
Exercise and Sale: 205,807 shares ($12.93M approx. pre-tax spread)
Exercise and Sale
52 txns
Insider
Collier Charles
Role
President, Roku Media
Sold
205,807 shs ($23.67M)
Approx. gross sale proceeds
$23.67M
Approx. exercise cost
$10.73M
Approx. pre-tax spread
$12.93M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 177,138 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,331 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,150 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,116 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 846 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,183 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,268 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,457 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 897 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,294 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,007 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,414 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,466 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,008 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 973 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,375 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,071 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,241 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 983 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,168 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,200 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 845 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,543 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,494 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 1,339 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 177,138 | $49.59 | $8.78M |
| Exercise | Class A Common Stock | 1,331 | $65.71 | $87K |
| Exercise | Class A Common Stock | 1,150 | $65.22 | $75K |
| Exercise | Class A Common Stock | 1,116 | $67.18 | $75K |
| Exercise | Class A Common Stock | 846 | $88.65 | $75K |
| Exercise | Class A Common Stock | 1,183 | $63.35 | $75K |
| Exercise | Class A Common Stock | 1,268 | $59.13 | $75K |
| Exercise | Class A Common Stock | 1,457 | $60.05 | $87K |
| Exercise | Class A Common Stock | 897 | $97.49 | $87K |
| Exercise | Class A Common Stock | 1,294 | $57.94 | $75K |
| Exercise | Class A Common Stock | 1,007 | $74.49 | $75K |
| Exercise | Class A Common Stock | 1,414 | $53.03 | $75K |
| Exercise | Class A Common Stock | 1,466 | $59.70 | $88K |
| Exercise | Class A Common Stock | 1,008 | $74.34 | $75K |
| Exercise | Class A Common Stock | 973 | $77.05 | $75K |
| Exercise | Class A Common Stock | 1,375 | $63.64 | $88K |
| Exercise | Class A Common Stock | 1,071 | $81.72 | $88K |
| Exercise | Class A Common Stock | 1,241 | $70.50 | $87K |
| Exercise | Class A Common Stock | 983 | $89.00 | $87K |
| Exercise | Class A Common Stock | 1,168 | $64.19 | $75K |
| Exercise | Class A Common Stock | 1,200 | $62.47 | $75K |
| Exercise | Class A Common Stock | 845 | $103.54 | $87K |
| Exercise | Class A Common Stock | 1,543 | $56.68 | $87K |
| Exercise | Class A Common Stock | 1,494 | $58.55 | $87K |
| Exercise | Class A Common Stock | 1,339 | $65.34 | $87K |
| Sale | Class A Common Stock | 205,807 | $115.00 | $23.67M |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Employee Stock Option (right to buy) — 143,765 contracts (Direct);
Class A Common Stock — 7,700 shares (Direct);
Class A Common Stock — 600 shares (Indirect, Charles D. Collier Revocable Trust)
Footnotes (3)
- F1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.
- F2. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
- F3. This stock option is fully vested.
Key Figures
Shares sold: 205,807 shares
Sale price: $115.00 per share
Options exercised: 205,807 shares
+5 more
8 metrics
Shares sold
205,807 shares
Class A Common Stock sold on April 17, 2026
Sale price
$115.00 per share
Open-market sale of 205,807 shares
Options exercised
205,807 shares
Employee stock option exercises on April 17, 2026
Example strike price
$49.59 per share
Conversion or exercise price on one option grant
Another strike price
$103.54 per share
Conversion or exercise price on another option grant
Direct holdings after
7,700 shares
Direct Class A Common Stock owned following transactions
Indirect holdings after
600 shares
Held via Charles D. Collier Revocable Trust
Net shares sold
205,807 shares
transactionSummary netBuySellShares marked as net-sell
Key Terms
Rule 10b5-1 plan, Employee Stock Option (right to buy), open-market sale, Class A Common Stock, +2 more
6 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Collier's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Employee Stock Option (right to buy) financial
"security_title: "Employee Stock Option (right to buy)""
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Class A Common Stock financial
"security_title: "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
derivative exercise/conversion financial
"transaction_action: "derivative exercise/conversion""
Revocable Trust financial
"nature_of_ownership: "Charles D. Collier Revocable Trust""
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did Roku (ROKU) executive Charles Collier report in this Form 4?
Charles Collier, president of Roku Media, reported exercising employee stock options for 205,807 shares of Class A Common Stock and selling 205,807 shares at $115.00 each. The filing details an exercise-and-sell sequence executed under a Rule 10b5-1 trading plan.
What option exercises did Charles Collier report for Roku (ROKU)?
He reported exercising employee stock options that converted into 205,807 shares of Roku Class A Common Stock. These options had multiple strike prices, including $49.59, $58.55, $65.22, $88.65, $97.49 and $103.54, and many grants were described as fully vested in the footnotes.
What type of securities were involved in Charles Collier’s Roku (ROKU) Form 4?
The Form 4 involves Roku Class A Common Stock and employee stock options described as a “right to buy.” The options were exercised into Class A Common shares, which were then sold in the open market at $115.00 per share on April 17, 2026.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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