Roku media chief sells 7,067 shares near $156
Roku’s President, Roku Media reported RSU vesting, tax-withholding share dispositions, and net open-market sales of 7,067 Class A shares under a Rule 10b5-1 plan.
Rhea-AI Filing Summary
ROKU, INC executive Charles Collier, President, Roku Media, reported multiple transactions in Class A Common Stock. On September 1, 2026, 29,340 Restricted Stock Units converted into the same number of shares, and 14,773 shares were withheld to cover income tax obligations. On September 2, 2026, he sold 7,067 shares in a series of brokerage or private transactions at weighted average prices generally between $155.50 and $158.10 per share, conducted under a Rule 10b5-1 trading plan. A separate indirect holding of 600 shares is reported in the Charles D. Collier Revocable Trust.
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Insights
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Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
13 txns
Insider
Collier Charles
Role
President, Roku Media
Sold
7,067 shs ($1.11M)
Approx. gross sale proceeds
$1.11M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F2, F3 | 521 | $155.81 | $81K |
| Sale | Class A Common Stock F2, F4 | 740 | $156.87 | $116K |
| Sale | Class A Common Stock F2, F5 | 506 | $157.84 | $80K |
| Sale | Class A Common Stock F2, F6 | 671 | $156.02 | $105K |
| Sale | Class A Common Stock F2, F7 | 655 | $157.01 | $103K |
| Sale | Class A Common Stock F2, F8 | 441 | $157.92 | $70K |
| Sale | Class A Common Stock F2, F9 | 993 | $155.80 | $155K |
| Sale | Class A Common Stock F2, F10 | 1,390 | $156.84 | $218K |
| Sale | Class A Common Stock F2, F11 | 1,150 | $157.84 | $182K |
| Exercise | Restricted Stock Unit F12, F13 | 29,340 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 29,340 | $0.00 | $0.00 |
| Tax Withholding | Class A Common Stock F1 | 14,773 | $155.53 | $2.30M |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Restricted Stock Unit — 29,340 contracts (Direct);
Class A Common Stock — 22,700 shares (Direct);
Class A Common Stock — 600 shares (Indirect, Charles D. Collier Revocable Trust)
Footnotes (13)
- F1. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on September 1, 2026.
- F2. Shares sold pursuant to Mr. Collier's 10b5-1 plan.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $155.50 to $156.28 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.53 to $157.49 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.54 to $157.98 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $155.64 to $156.61 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.66 to $157.54 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F8. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.61 to $158.10 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F9. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $155.50 to $156.44 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F10. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.50 to $157.39 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F11. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.51 to $158.06 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F12. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
- F13. This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on March 1, 2023.
Key Figures
Shares sold: 7,067 shares
Sale price range: $155.50–$158.10 per share
RSUs converted: 29,340 shares
+3 more
6 metrics
Shares sold
7,067 shares
Class A Common Stock sales on September 2, 2026
Sale price range
$155.50–$158.10 per share
Underlying trade prices for weighted-average sale prices reported in nine transactions
RSUs converted
29,340 shares
Restricted Stock Units converting into Class A Common Stock on September 1, 2026
Shares withheld for taxes
14,773 shares
Shares withheld to satisfy income tax obligations upon RSU vesting on September 1, 2026
Indirect trust holding
600 shares
Class A Common Stock held indirectly via the Charles D. Collier Revocable Trust after reported transactions
Net buy/sell shares
7,067 shares net sold
Net of reported purchase and sale transactions in this filing
Key Terms
Rule 10b5-1 plan, Restricted Stock Unit, weighted average price, income tax withholding
4 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Collier's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Restricted Stock Unit financial
"Each RSU represents a contingent right to receive one share"
A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
income tax withholding financial
"withheld by the Issuer to satisfy income tax withholding and remittance"
FAQ
What insider transactions did ROKU’s President, Roku Media report on this Form 4?
He reported 29,340 RSUs converting into Class A shares on September 1, 2026, 14,773 shares withheld for income taxes, and subsequent sales of 7,067 shares on September 2, 2026, in multiple transactions at weighted average prices under a Rule 10b5-1 plan.
Were the ROKU stock sales by Charles Collier made under a Rule 10b5-1 plan?
Yes. The filing’s Rule 10b5-1 checkbox is affirmed and a footnote states that the reported sales were made pursuant to Mr. Collier’s 10b5-1 plan, indicating the transactions followed a pre-established trading arrangement.
What happened with Charles Collier’s RSUs in ROKU on September 1, 2026?
On September 1, 2026, 29,340 Restricted Stock Units held by Charles Collier converted into 29,340 shares of ROKU Class A Common Stock. A related footnote explains that each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting.
AI-generated analysis. How Rhea-AI works. Not financial advice.
