Roku CEO sells 50,000 shares in planned trades
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Form Type
4
Rhea-AI Filing Summary
Roku, Inc. CEO and Chairman Anthony J. Wood, through the Wood 2017 Revocable Trust, converted 50,000 shares of Class B Common Stock into 50,000 shares of Class A Common Stock and then sold those 50,000 Class A shares in open-market transactions on April 10, 2026.
The sales occurred at weighted average prices of $98.44, $99.40, $100.56, $101.26 and $102.60 per share, pursuant to Mr. Wood's Rule 10b5-1 trading plan. After these transactions, the Wood 2017 Revocable Trust still holds 16,293,111 shares of Class B Common Stock, and Mr. Wood continues to hold additional Class A shares directly and through several other trusts.
Insider Trade Summary 10b5-1
Exercise and Sale: 50,000 shares ($5.04M approx. pre-tax spread)
Exercise and Sale
16 txns
Insider
Wood Anthony J.
Role
CEO and Chairman BOD
Sold
50,000 shs ($5.04M)
Approx. gross sale proceeds
$5.04M
Approx. exercise cost
$0.00
Approx. pre-tax spread
$5.04M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 50,000 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 50,000 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 1,749 | $98.44 | $172K |
| Sale | Class A Common Stock | 5,097 | $99.40 | $507K |
| Sale | Class A Common Stock | 21,603 | $100.56 | $2.17M |
| Sale | Class A Common Stock | 13,805 | $101.26 | $1.40M |
| Sale | Class A Common Stock | 7,746 | $102.60 | $795K |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 16,293,111 contracts (Indirect, Wood 2017 Revocable Trust);
Class A Common Stock — 0 shares (Indirect, Wood 2017 Revocable Trust);
Class A Common Stock — 14,228 shares (Direct);
Class A Common Stock — 47,481 shares (Indirect, Wood 2020 Nonexempt Irrevocable Trust);
Class A Common Stock — 42,500 shares (Indirect, Wood 2020 Irrevocable Trust);
Class A Common Stock — 64,976 shares (Indirect, The Anthony J. Wood 2024 Annuity Trust V-B);
Class A Common Stock — 82,034 shares (Indirect, The Anthony J. Wood 2025 Annuity Trust V);
Class A Common Stock — 81,445 shares (Indirect, The Anthony J. Wood 2025 Annuity Trust V-B);
Class A Common Stock — 72,699 shares (Indirect, The Anthony J. Wood 2026 Annuity Trust V);
Class A Common Stock — 20,612 shares (Indirect, Wood Gifts Trust);
Class A Common Stock — 169,006 shares (Indirect, The Anthony J. Wood 2026 Annuity Trust V-B)
Footnotes (7)
- F1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
- F2. Shares sold pursuant to Mr. Wood's 10b5-1 Plan.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.91 to $98.87 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.95 to $99.94 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.97 to $100.96 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.97 to 101.87 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from 102.34 to $102.93 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Shares converted: 50,000 shares
Shares sold: 50,000 shares
Sale price example: $98.44 per share
+5 more
8 metrics
Shares converted
50,000 shares
Class B to Class A conversion on April 10, 2026 via Wood 2017 Revocable Trust
Shares sold
50,000 shares
Class A open-market sales on April 10, 2026 by Wood 2017 Revocable Trust
Sale price example
$98.44 per share
Weighted average price for one tranche of Class A sales
Highest reported sale price
$102.60 per share
Weighted average price for final reported Class A sale tranche
Class B holdings after transaction
16,293,111 shares
Class B Common Stock held indirectly by Wood 2017 Revocable Trust after conversion
Direct Class A holdings
14,228 shares
Class A Common Stock held directly by Anthony Wood after reported transactions
Trust Class A holdings example
47,481 shares
Class A Common Stock held by Wood 2020 Nonexempt Irrevocable Trust
Largest annuity trust holding
169,006 shares
Class A Common Stock held by The Anthony J. Wood 2026 Annuity Trust V-B
Key Terms
Class B Common Stock, Class A Common Stock, Rule 10b5-1 Plan, weighted average price, +2 more
6 terms
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Class A Common Stock financial
"underlying_security_title: "Class A Common Stock" and multiple non-derivative transactions"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 Plan regulatory
"Shares sold pursuant to Mr. Wood's 10b5-1 Plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Permitted Transfers regulatory
"except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation"
Trading Day financial
"the first "Trading Day", as defined in the Issuer's restated certificate of incorporation"
A trading day is a calendar day when a stock exchange is open and securities can be bought or sold during its set market hours, like a store’s regular business hours. It matters to investors because price changes, order execution, daily volume, and settlement timing are tied to trading days, so performance, deadlines for trades or option expirations, and short-term strategies are measured and planned around them.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Were Anthony Wood’s Roku (ROKU) stock sales made under a 10b5-1 trading plan?
Yes. A footnote states the shares were sold pursuant to Mr. Wood’s Rule 10b5-1 Plan. Such plans pre-arrange trading activity, meaning the timing of these April 10, 2026 sales was set in advance rather than decided on the trade date.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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