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Roku executive Collier files Form 4 on RSU conversion, share sales

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Roku, Inc. officer Charles D. Collier, President, Roku Media, reported several stock transactions in Roku Class A common stock. On 11/17/2025, a restricted stock unit (RSU) award for 29,340 shares was converted into Class A common stock at an exercise price of $0, increasing his direct holdings to 29,540 shares.

Also on 11/17/2025, 14,979 shares were withheld by Roku at a price of $96.89 per share to cover income tax obligations related to RSU vesting. On 11/18/2025, Collier sold three blocks of shares under a Rule 10b5-1 trading plan: 7,181 shares at a weighted average price of $94.96, 3,590 shares at a weighted average price of $94.94, and 3,590 shares at a weighted average price of $95.09.

Following these transactions, Collier directly held 200 shares of Roku Class A common stock and indirectly held 600 shares through the Charles D. Collier Revocable Trust. He also beneficially owned 117,359 RSUs, each representing a contingent right to one share of Class A common stock, vesting in sixteen substantially equal quarterly installments that began on March 1, 2023.

Positive

  • None.

Negative

  • None.
Insider Collier Charles
Role President, Roku Media
Sold 14,361 shs ($1.36M)
Type Security Shares Price Value
Sale Class A Common Stock 7,181 $94.96 $682K
Sale Class A Common Stock 3,590 $94.94 $341K
Sale Class A Common Stock 3,590 $95.09 $341K
Exercise Restricted Stock Unit 29,340 $0.00 --
Exercise Class A Common Stock 29,340 $0.00 --
Tax Withholding Class A Common Stock 14,979 $96.89 $1.45M
holding Class A Common Stock -- -- --
Holdings After Transaction: Class A Common Stock — 7,380 shares (Direct); Restricted Stock Unit — 117,359 shares (Direct); Class A Common Stock — 600 shares (Indirect, Charles D. Collier Revocable Trust)
Footnotes (1)
  1. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on November 17, 2025. Shares sold pursuant to Mr. Collier's 10b5-1 plan. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.61 to $95.60 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.62 to $95.60 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.00 to $95.36 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer. This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on March 1, 2023.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Collier Charles
(Last) (First) (Middle)
C/O ROKU, INC.
1173 COLEMAN AVE.
(Street)
SAN JOSE CA 95110
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President, Roku Media
3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/17/2025 M 29,340 A $0 29,540 D
Class A Common Stock 11/17/2025 F 14,979(1) D $96.89 14,561 D
Class A Common Stock 11/18/2025 S 7,181(2) D $94.96(3) 7,380 D
Class A Common Stock 11/18/2025 S 3,590(2) D $94.94(4) 3,790 D
Class A Common Stock 11/18/2025 S 3,590(2) D $95.09(5) 200 D
Class A Common Stock 600 I Charles D. Collier Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Unit (6) 11/17/2025 M 29,340 (7) (7) Class A Common Stock 29,340 $0.00 117,359 D
Explanation of Responses:
1. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on November 17, 2025.
2. Shares sold pursuant to Mr. Collier's 10b5-1 plan.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.61 to $95.60 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.62 to $95.60 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.00 to $95.36 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
6. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
7. This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on March 1, 2023.
/s/ Renee Strandness, attorney-in-fact 11/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Roku (ROKU) executive Charles D. Collier report?

Charles D. Collier, President, Roku Media, reported the conversion of a 29,340-share restricted stock unit (RSU) award into Roku Class A common stock on 11/17/2025, along with related share withholding for taxes and subsequent open-market sales.

How many Roku (ROKU) shares were sold by Charles D. Collier and at what prices?

On 11/18/2025, Collier sold three blocks of Roku Class A common stock under a Rule 10b5-1 plan: 7,181 shares at a weighted average price of $94.96, 3,590 shares at a weighted average price of $94.94, and 3,590 shares at a weighted average price of $95.09.

Why were 14,979 Roku (ROKU) shares withheld from Charles D. Collier?

The 14,979 shares were withheld by Roku on 11/17/2025 at $96.89 per share to satisfy income tax withholding and remittance obligations related to the vesting of certain RSU awards.

How many Roku (ROKU) shares does Charles D. Collier hold after these transactions?

After the reported transactions, Collier directly held 200 shares of Roku Class A common stock and indirectly held 600 shares through the Charles D. Collier Revocable Trust.

What Roku (ROKU) equity awards does Charles D. Collier still own?

Collier beneficially owned 117,359 restricted stock units (RSUs), each representing a contingent right to receive one share of Roku Class A common stock. This RSU grant vests in sixteen substantially equal quarterly installments, with the first installment having vested on March 1, 2023.

Were Charles D. Collier’s Roku (ROKU) share sales under a Rule 10b5-1 plan?

Yes. The filing states that the reported sales on 11/18/2025 were shares sold pursuant to Mr. Collier's 10b5-1 plan, which is a pre-arranged trading plan intended to meet Rule 10b5-1(c) conditions.