Roku CFO Dan Jedda sells 1,500 shares at $81.32 under 10b5-1

On 06/16/2025, Roku, Inc. (ROKU) CFO Dan Jedda disclosed the sale of 1,500 Class A common shares at $81.32 per share in a Form 4 filing.

Rhea-AI Filing Summary

On 06/16/2025, Roku, Inc. (ROKU) CFO Dan Jedda disclosed the sale of 1,500 Class A common shares at $81.32 per share in a Form 4 filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan, indicating a routine, scheduled disposal rather than an opportunistic trade. After the sale, Jedda continues to hold 80,632 shares directly, preserving the vast majority of his equity stake.

Positive

• None.

Negative

• CFO insider sale: Dan Jedda sold 1,500 shares on 06/16/2025, a potential sentiment headwind even though it represents only ~1.8% of his stake.

Insights

Securities Analyst

Minor insider sale under 10b5-1; neutral for valuation and sentiment.

The disposal involves just 1,500 shares—about 1.8% of Dan Jedda’s prior holdings—sold at $81.32. Because the transaction is covered by a 10b5-1 plan, it is likely part of a predetermined diversification strategy rather than a reactive move on fundamental outlook. Jedda’s remaining 80,632 shares confirm continued alignment with shareholder interests. Given the minimal size relative to his total ownership and Roku’s average daily volume, market impact should be negligible. I view the disclosure as informational with no material change to the investment thesis.

Insider Trade Summary

Net Seller: 1,500 shares

Net Sell 1 txn

Insider Jedda Dan

Role CFO

Sold 1,500 shs ($122K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	1,500	$81.32	$122K

Holdings After Transaction: Class A Common Stock — 80,632 shares (Direct)

Footnotes (1)

1. F1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Roku (ROKU) shares did CFO Dan Jedda sell on 06/16/2025?

He sold 1,500 Class A common shares.

At what price were the shares sold according to the Form 4?

The shares were sold at $81.32 per share.

How many Roku shares does Dan Jedda own after the reported sale?

He now directly owns 80,632 shares.

Was the insider sale made under a Rule 10b5-1 trading plan?

Yes. The filing states the shares were sold pursuant to Mr. Jedda's 10b5-1 plan.

What is Dan Jedda’s position at Roku, Inc.?

He serves as Roku’s Chief Financial Officer (CFO).

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/18/2025 - 06:43 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last) (First) (Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE CA 95110

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO

3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	06/16/2025		S		1,500(1)	D	$81.32	80,632	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

Remarks:

Exhibit 24.1 - Power of Attorney and Exhibit 24.2 - Power of Attorney

	/s/ Renee Strandness, attorney-in-fact	06/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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