Roku media chief sells 1,715 shares in plan trade

Roku, Inc. executive Charles Collier reported multiple share movements tied to restricted stock vesting and a planned sale.

Filing Impact

(Very High)

Filing Sentiment

(Negative)How Sentiment works

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

How Sentiment works How the balance works

Form Type

Rhea-AI Filing Summary

Roku, Inc. executive Charles Collier reported multiple share movements tied to restricted stock vesting and a planned sale. On March 2, 2026, 29,339 restricted stock units converted into Class A shares, with 14,978 shares withheld at a price of $98.09 to cover taxes. On March 3, 2026, he sold 1,715 Class A shares in an open-market trade at an average price of $95.57 under a pre-arranged 10b5-1 plan. After these transactions, he held 12,846 Class A shares directly and 600 shares indirectly through the Charles D. Collier Revocable Trust.

Insider Trade Summary

Exercise and sale activity reported; no spread calculated

Exercise and Sale 5 txns

Insider Collier Charles

Role President, Roku Media

Sold 1,715 shs ($164K)

Approx. gross sale proceeds $164K

Approx. exercise cost $0.00

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	1,715	$95.57	$164K
Exercise	Restricted Stock Unit	29,339	$0.00	$0.00
Exercise	Class A Common Stock	29,339	$0.00	$0.00
Exercise Price or Tax Liability	Class A Common Stock	14,978	$98.09	$1.47M
holding	Class A Common Stock	--	--	--

Holdings After Transaction: Restricted Stock Unit — 88,020 contracts (Direct); Class A Common Stock — 12,846 shares (Direct); Class A Common Stock — 600 shares (Indirect, Charles D. Collier Revocable Trust)

Footnotes (4)

F1. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on March 2, 2026.
F2. Shares sold pursuant to Mr. Collier's 10b5-1 plan.
F3. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
F4. This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on March 1, 2023.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider trades did Roku (ROKU) executive Charles Collier report?

Charles Collier reported RSU vesting, related tax share withholding, and an open-market sale. 29,339 RSUs converted to Class A shares, 14,978 shares were withheld for taxes, and 1,715 shares were sold under a 10b5-1 trading plan.

How many Roku (ROKU) shares did Charles Collier sell and at what price?

He sold 1,715 shares of Roku Class A Common Stock in an open-market transaction at an average price of $95.57 per share. The sale was executed pursuant to a pre-established Rule 10b5-1 trading plan.

What Roku (ROKU) RSU activity did Charles Collier report in this Form 4?

He reported the conversion of 29,339 Restricted Stock Units into Class A shares at a stated price of $0.00 per share. These RSUs vest in sixteen substantially equal quarterly installments, with the first installment having vested on March 1, 2023.

Why were some Roku (ROKU) shares withheld in Charles Collier’s Form 4?

The filing states 14,978 shares were withheld by Roku to satisfy income tax withholding and remittance obligations. This withholding occurred in connection with the vesting of certain RSU awards on March 2, 2026, rather than an open-market sale.

How many Roku (ROKU) shares does Charles Collier hold after these transactions?

After the reported transactions, he directly holds 12,846 shares of Roku Class A Common Stock. Additionally, he indirectly holds 600 shares through the Charles D. Collier Revocable Trust, reflecting both direct and indirect ownership positions.

What is the vesting schedule for Charles Collier’s Roku (ROKU) RSUs?

The RSU grant referenced in the filing vests in sixteen substantially equal quarterly installments. According to the disclosure, the first installment vested on March 1, 2023, and future installments are scheduled at similar quarterly intervals until fully vested.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

Accepted by SEC EDGAR 03/04/2026 - 09:22 PM EST

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Collier Charles

(Last)

(First)

(Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE

95110

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	President, Roku Media

3. Date of Earliest Transaction (Month/Day/Year)
03/02/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	03/02/2026		M		29,339	A	$0	29,539	D
Class A Common Stock	03/02/2026		F		14,978⁽¹⁾	D	$98.09	14,561	D
Class A Common Stock	03/03/2026		S		1,715⁽²⁾	D	$95.57	12,846	D
Class A Common Stock								600	I	Charles D. Collier Revocable Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Restricted Stock Unit	⁽³⁾	03/02/2026		M			29,339	⁽⁴⁾	⁽⁴⁾	Class A Common Stock	29,339	$0.00	88,020	D

Explanation of Responses:

1. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on March 2, 2026.

2. Shares sold pursuant to Mr. Collier's 10b5-1 plan.

3. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.

4. This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on March 1, 2023.

	/s/ Renee Strandness, attorney-in-fact	03/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR