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Roku (NASDAQ: ROKU) CEO Wood converts 50K shares, sells 50K

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

ROKU, INC CEO Anthony Wood reported a conversion and sale of shares on March 10, 2026. The Wood 2017 Revocable Trust converted 50,000 shares of Class B Common Stock into 50,000 shares of Class A Common Stock, then sold 50,000 Class A shares in open-market transactions.

The sales were executed at weighted average prices ranging from about $98 to $102 per share and were made pursuant to Mr. Wood's Rule 10b5-1 trading plan. Following these transactions, 16,343,111 shares of Class B Common Stock were held indirectly through the Wood 2017 Revocable Trust as of March 10, 2026, along with additional Class A shares held directly and through several other trusts.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Wood Anthony J.

(Last) (First) (Middle)
C/O ROKU, INC.
1173 COLEMAN AVE.

(Street)
SAN JOSE CA 95110

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
CEO and Chairman BOD
3. Date of Earliest Transaction (Month/Day/Year)
03/10/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 03/10/2026 C 50,000 A (1) 50,000 I Wood 2017 Revocable Trust
Class A Common Stock 03/10/2026 S 7,073(2) D $98.21(3) 42,927 I Wood 2017 Revocable Trust
Class A Common Stock 03/10/2026 S 16,423(2) D $99(4) 26,504 I Wood 2017 Revocable Trust
Class A Common Stock 03/10/2026 S 14,666(2) D $100.15(5) 11,838 I Wood 2017 Revocable Trust
Class A Common Stock 03/10/2026 S 11,138(2) D $100.86(6) 700 I Wood 2017 Revocable Trust
Class A Common Stock 03/10/2026 S 700(2) D $101.74(7) 0 I Wood 2017 Revocable Trust
Class A Common Stock 14,228 D
Class A Common Stock 47,481 I Wood 2020 Nonexempt Irrevocable Trust
Class A Common Stock 42,500 I Wood 2020 Irrevocable Trust
Class A Common Stock 64,976 I The Anthony J. Wood 2024 Annuity Trust V-B
Class A Common Stock 82,034 I The Anthony J. Wood 2025 Annuity Trust V
Class A Common Stock 81,445 I The Anthony J. Wood 2025 Annuity Trust V-B
Class A Common Stock 72,699 I The Anthony J. Wood 2026 Annuity Trust V
Class A Common Stock 20,612 I Wood Gifts Trust
Class A Common Stock 169,006 I The Anthony J. Wood 2026 Annuity Trust V-B
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Class B Common Stock (1) 03/10/2026 C 50,000 (1) (1) Class A Common Stock 50,000 $0 16,343,111 I Wood 2017 Revocable Trust
Explanation of Responses:
1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
2. Shares sold pursuant to Mr. Wood's 10b5-1 Plan.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.54 to $98.51 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.54 to $99.53 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.54 to $100.54 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.54 to 101.51 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
7. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from 101.57 to $102.01 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Renee Strandness, attorney-in-fact 03/12/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did Roku (ROKU) CEO Anthony Wood report?

Anthony Wood reported converting 50,000 Class B shares into 50,000 Class A shares, then selling 50,000 Class A shares. The trades were executed by the Wood 2017 Revocable Trust in multiple open-market transactions under a pre-arranged Rule 10b5-1 trading plan.

How many Roku shares did Anthony Wood sell in this Form 4 filing?

The filing shows open-market sales of 50,000 shares of Roku Class A Common Stock. These sales occurred in several tranches on March 10, 2026, at weighted average prices disclosed in the Form 4, generally in the upper $90s to low $100s per share.

What conversion of Roku stock did Anthony Wood disclose?

Anthony Wood’s trust converted 50,000 shares of Roku Class B Common Stock into 50,000 shares of Class A Common Stock. This conversion was reported with a transaction price per share of $0.00, reflecting an internal share-class conversion rather than a market purchase.

Were Anthony Wood’s Roku share sales made under a Rule 10b5-1 plan?

Yes. A footnote states the shares were sold pursuant to Mr. Wood’s Rule 10b5-1 trading plan. Such plans are pre-arranged programs that systematically execute trades, reducing the significance of short-term market timing in interpreting these insider sales.

What Roku shareholdings does Anthony Wood report after these transactions?

After the reported transactions, 16,343,111 shares of Roku Class B Common Stock were held indirectly through the Wood 2017 Revocable Trust. The Form 4 also lists additional Class A Common Stock holdings, both directly and through several other trusts associated with Anthony Wood.

How were the Roku shares priced in Anthony Wood’s reported sales?

Each sale line shows a weighted average sale price, including values such as $98.21, $99.00, $100.15, $100.86 and $101.74 per share. Footnotes explain the shares were sold in multiple trades within specified price ranges around those reported averages.
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