Roku media chief sells 20,538 shares
Rhea-AI Filing Summary
ROKU, INC (ROKU) reported that Charles Collier, President, Roku Media, exercised employee stock options to acquire 20,538 shares of Class A Common Stock at an exercise price of $49.59 per share on September 4, 2026, and on the same date sold 20,538 shares in open-market transactions at weighted average prices around $156.87 and $157.73 per share under a Rule 10b5-1 trading plan.
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Insider Trade Summary 10b5-1
Exercise and Sale: 20,538 shares ($2.21M approx. pre-tax spread)
Exercise and Sale
8 txns
Insider
Collier Charles
Role
President, Roku Media
Sold
20,538 shs ($3.22M)
Approx. gross sale proceeds
$3.22M
Approx. exercise cost
$1.02M
Approx. pre-tax spread
$2.21M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) F6 | 10,269 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) F6 | 10,269 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 10,269 | $49.59 | $509K |
| Sale | Class A Common Stock F1, F2 | 8,843 | $156.87 | $1.39M |
| Sale | Class A Common Stock F1, F3 | 1,426 | $157.73 | $225K |
| Exercise | Class A Common Stock | 10,269 | $49.59 | $509K |
| Sale | Class A Common Stock F1, F4 | 8,843 | $156.87 | $1.39M |
| Sale | Class A Common Stock F1, F5 | 1,426 | $157.73 | $225K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 41,076 contracts (Direct);
Class A Common Stock — 22,700 shares (Direct)
Footnotes (6)
- F1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.43 to $157.29 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.64 to $157.77 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.44 to $157.29 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.64 to $157.75 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
Key Figures
Shares sold: 20,538 shares
Shares acquired via option exercise: 20,538 shares
Option exercise price: $49.59 per share
+4 more
7 metrics
Shares sold
20,538 shares
Total Class A Common Stock sold by Charles Collier on September 4, 2026
Shares acquired via option exercise
20,538 shares
Class A Common Stock acquired by exercising employee stock options on September 4, 2026
Option exercise price
$49.59 per share
Exercise price of employee stock options for 20,538 underlying shares
Weighted average sale price block 1
$156.87 per share
8,843 shares sold in trades ranging from $156.43 to $157.29
Weighted average sale price block 2
$157.73 per share
1,426 shares sold in trades ranging from $157.64 to $157.77
Option expiration date
November 3, 2032
Expiration date of the employee stock options exercised
Option vesting schedule
48 monthly installments
Option vests in 48 substantially equal monthly installments, first on December 4, 2022
Key Terms
Rule 10b5-1 plan, weighted average price, employee stock option, vests in 48 substantially equal monthly installments
4 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Collier's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
employee stock option financial
"This stock option vests in 48 substantially equal monthly installments."
An employee stock option is a promise that lets a worker buy company shares later at a predetermined price, often after they stay for a certain period or meet performance goals — think of it like a coupon that locks in today's price for a future purchase. It matters to investors because options align employees’ incentives with company performance, can increase the number of shares outstanding (dilution) when exercised, and represent a compensation cost that affects reported profits and shareholder value.
vests in 48 substantially equal monthly installments financial
"This stock option vests in 48 substantially equal monthly installments."
FAQ
What insider transactions did Roku (ROKU) disclose for Charles Collier on September 4, 2026?
Roku disclosed that Charles Collier exercised options to acquire 20,538 shares of Class A Common Stock at $49.59 per share and sold 20,538 shares in open-market trades at weighted average prices near $156.87 and $157.73 per share.
What were the terms of the Roku (ROKU) stock options exercised by Charles Collier?
The employee stock options exercised by Charles Collier covered 20,538 underlying shares of Class A Common Stock at an exercise price of $49.59 per share and are scheduled to expire on November 3, 2032. A footnote states they vest in 48 equal monthly installments.
How do the exercised Roku (ROKU) options vest for Charles Collier?
A footnote explains that the stock option vests in 48 substantially equal monthly installments, with the first installment having vested on December 4, 2022, indicating gradual monthly vesting over the option’s term.
AI-generated analysis. How Rhea-AI works. Not financial advice.
