Roku director sells 2,000 shares after option exercise
Roku director Neil D. Hunt exercised options, converted Class B into Class A, and sold 2,000 Class A shares under a Rule 10b5-1 plan.
Rhea-AI Filing Summary
ROKU, INC (ROKU) director Neil D. Hunt reported several equity transactions on September 1, 2026. He exercised 4,000 stock options for Class B Common Stock at an exercise price of $8.82 per share, then converted 2,000 Class B shares into 2,000 Class A shares and sold those 2,000 Class A shares in open-market transactions under a Rule 10b5-1 trading plan. Following the option exercise, he held 39,333 options at that strike price, expiring August 8, 2027. The filing also notes that each share of Class B Common Stock is convertible into one share of Class A Common Stock and will automatically convert upon certain transfer or ownership-threshold events.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
6 txns
Insider
HUNT NEIL D
Role
Director
Sold
2,000 shs ($313K)
Approx. gross sale proceeds
$313K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) F5 | 4,000 | $0.00 | $0.00 |
| Exercise | Class B Common Stock F1 | 4,000 | $0.00 | $0.00 |
| Conversion | Class B Common Stock F1 | 2,000 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 2,000 | -- | -- |
| Sale | Class A Common Stock F2, F3 | 1,419 | $156.05 | $221K |
| Sale | Class A Common Stock F2, F4 | 581 | $156.92 | $91K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 39,333 contracts (Direct);
Class B Common Stock — 46,000 contracts (Direct);
Class A Common Stock — 9,629 shares (Direct)
Footnotes (5)
- F1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
- F2. Shares sold pursuant to Mr. Hunt's 10b5-1 plan.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $155.53 to $156.49 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.57 to $157.46 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. This option is fully vested.
Key Figures
Options exercised: 4,000 shares
Option exercise price: $8.82 per share
Options remaining: 39,333 shares
+5 more
8 metrics
Options exercised
4,000 shares
Employee stock options exercised for Class B Common Stock on September 1, 2026
Option exercise price
$8.82 per share
Exercise price of stock options exercised for 4,000 Class B shares
Options remaining
39,333 shares
Stock options held after the reported option exercise, at $8.82 strike
Class B converted
2,000 shares
Class B Common Stock converted into Class A Common Stock
Class A acquired via conversion
2,000 shares
Class A Common Stock received from conversion of Class B shares
Class A shares sold (first tranche)
1,419 shares at $156.05
Weighted average price; trades ranged from $155.53 to $156.49 per share
Class A shares sold (second tranche)
581 shares at $156.92
Weighted average price; trades ranged from $156.57 to $157.46 per share
Net shares sold
2,000 shares
Net of reported buy/sell activity in this filing
Key Terms
Rule 10b5-1 plan, Class B Common Stock, weighted average price, Permitted Transfers, +1 more
5 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Hunt's 10b5-1 plan"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at any time"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average price financial
"The reported price in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Permitted Transfers regulatory
"except for certain "Permitted Transfers" as defined in the Issuer's"
Trading Day regulatory
"the first "Trading Day", as defined in the Issuer's restated"
A trading day is a calendar day when a stock exchange is open and securities can be bought or sold during its set market hours, like a store’s regular business hours. It matters to investors because price changes, order execution, daily volume, and settlement timing are tied to trading days, so performance, deadlines for trades or option expirations, and short-term strategies are measured and planned around them.
FAQ
What insider transactions did Roku (ROKU) director Neil D. Hunt report?
Neil D. Hunt exercised 4,000 stock options for Class B shares at $8.82 per share, converted 2,000 Class B shares into 2,000 Class A shares, and sold those 2,000 Class A shares in open-market transactions on September 1, 2026.
Were Neil D. Hunt’s Roku (ROKU) stock sales made under a Rule 10b5-1 plan?
Yes. The filing states that the shares were sold pursuant to Mr. Hunt's 10b5-1 plan, and the Rule 10b5-1 checkbox is affirmed, indicating the transactions were executed under a pre-arranged trading plan.
What Roku (ROKU) option holdings does Neil D. Hunt report after these transactions?
After exercising options for 4,000 shares, Neil D. Hunt reports holding 39,333 stock options with an exercise price of $8.82 per share, expiring on August 8, 2027.
AI-generated analysis. How Rhea-AI works. Not financial advice.
