Insider Filing: ROKU's Collier Vests RSUs, Sells Shares Under 10b5-1
Rhea-AI Filing Summary
Roku, Inc. insider Charles Collier reported multiple transactions on Form 4 covering Sept 2-4, 2025. On Sept 2 Mr. Collier had 29,340 restricted stock units vest (reported as acquired at $0) with 29,540 total Class A shares owned after withholding of 14,979 shares to satisfy taxes. He sold blocks of shares on Sept 3 and 4 under a 10b5-1 plan at weighted-average prices in the $96.12–$99.89 range.
The filing also reports an employee stock option exercisable at $49.59 for 10,269 shares and 146,699 shares held from outstanding RSUs, with total derivative holdings noted. Transactions were filed by one reporting person and executed pursuant to a Rule 10b5-1 plan where indicated.
Positive
- None.
Negative
- None.
Insights
TL;DR: Routine vesting and preplanned sales; notable volume but no new corporate disclosures.
The Form 4 shows RSU vesting, tax-withholding share remittance, and share sales executed under a 10b5-1 plan at weighted-average prices between $96.12 and $99.89. The reporting person retains material derivative and equity holdings including vested RSUs and an option exercisable at $49.59. These transactions appear to be personal liquidity and tax-related actions rather than operational developments for Roku.
TL;DR: Governance disclosure is complete and indicates compliance with Rule 10b5-1 and tax-withholding procedures.
The filing explicitly marks transactions pursuant to a 10b5-1 plan and provides explanations for tax-withhold conversions and weighted-average sale prices. Signature by attorney-in-fact is provided. From a compliance perspective the document includes required disclosures and footnotes detailing price ranges and vesting schedules.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 10,269 | $0.00 | -- |
| Exercise | Class A Common Stock | 10,269 | $49.59 | $509K |
| Sale | Class A Common Stock | 8,721 | $99.04 | $864K |
| Sale | Class A Common Stock | 1,548 | $99.73 | $154K |
| Sale | Class A Common Stock | 7,512 | $96.65 | $726K |
| Sale | Class A Common Stock | 6,849 | $97.52 | $668K |
| Exercise | Restricted Stock Unit | 29,340 | $0.00 | -- |
| Exercise | Class A Common Stock | 29,340 | $0.00 | -- |
| Tax Withholding | Class A Common Stock | 14,979 | $95.86 | $1.44M |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on September 2, 2025. Shares sold pursuant to Mr. Collier's 10b5-1 plan. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.12 to $97.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.14 to $97.80 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.63 to $99.48 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.65 to $99.89 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer. This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on March 1, 2023. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
