Insider Filing: ROKU's Collier Vests RSUs, Sells Shares Under 10b5-1

Rhea-AI Filing Summary

Roku, Inc. insider Charles Collier reported multiple transactions on Form 4 covering Sept 2-4, 2025. On Sept 2 Mr. Collier had 29,340 restricted stock units vest (reported as acquired at $0) with 29,540 total Class A shares owned after withholding of 14,979 shares to satisfy taxes. He sold blocks of shares on Sept 3 and 4 under a 10b5-1 plan at weighted-average prices in the $96.12–$99.89 range.

The filing also reports an employee stock option exercisable at $49.59 for 10,269 shares and 146,699 shares held from outstanding RSUs, with total derivative holdings noted. Transactions were filed by one reporting person and executed pursuant to a Rule 10b5-1 plan where indicated.

Insights

Financial Analyst

TL;DR: Routine vesting and preplanned sales; notable volume but no new corporate disclosures.

The Form 4 shows RSU vesting, tax-withholding share remittance, and share sales executed under a 10b5-1 plan at weighted-average prices between $96.12 and $99.89. The reporting person retains material derivative and equity holdings including vested RSUs and an option exercisable at $49.59. These transactions appear to be personal liquidity and tax-related actions rather than operational developments for Roku.

Corporate Governance Expert

TL;DR: Governance disclosure is complete and indicates compliance with Rule 10b5-1 and tax-withholding procedures.

The filing explicitly marks transactions pursuant to a 10b5-1 plan and provides explanations for tax-withhold conversions and weighted-average sale prices. Signature by attorney-in-fact is provided. From a compliance perspective the document includes required disclosures and footnotes detailing price ranges and vesting schedules.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Collier Charles

(Last) (First) (Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE CA 95110

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President, Roku Media

3. Date of Earliest Transaction (Month/Day/Year)
09/02/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/02/2025		M		29,340	A	$0	29,540	D
Class A Common Stock	09/02/2025		F		14,979(1)	D	$95.86	14,561	D
Class A Common Stock	09/03/2025		S		7,512(2)	D	$96.65(3)	7,049	D
Class A Common Stock	09/03/2025		S		6,849(2)	D	$97.52(4)	200	D
Class A Common Stock	09/04/2025		M		10,269	A	$49.59	10,469	D
Class A Common Stock	09/04/2025		S		8,721(2)	D	$99.04(5)	1,748	D
Class A Common Stock	09/04/2025		S		1,548(2)	D	$99.73(6)	200	D
Class A Common Stock								600	I	Charles D. Collier Revocable Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Unit	(7)	09/02/2025		M			29,340	(8)	(8)	Class A Common Stock	29,340	$0.00	146,699	D
Employee Stock Option (right to buy)	$49.59	09/04/2025		M			10,269	(9)	11/03/2032	Class A Common Stock	10,269	$0.00	759,899	D

Explanation of Responses:

1. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on September 2, 2025.

2. Shares sold pursuant to Mr. Collier's 10b5-1 plan.

3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.12 to $97.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.14 to $97.80 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.63 to $99.48 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.65 to $99.89 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

7. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.

8. This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on March 1, 2023.

9. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.

	/s/ Renee Strandness, attorney-in-fact	09/04/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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FAQ

What insider transactions did Charles Collier report on Form 4 for ROKU?

The filing reports RSU vesting of 29,340 RSUs on 09/02/2025, tax-withheld share remittance of 14,979 shares, and multiple share sales on 09/03–09/04/2025 under a 10b5-1 plan.

Were the sales by Charles Collier preplanned under a 10b5-1 plan?

Yes. The form indicates that certain transactions were executed pursuant to a Rule 10b5-1 written plan, as checked on the form.

At what prices were the ROKU shares sold in these transactions?

Reported weighted-average sale prices ranged from approximately $96.12 to $99.89 per share, with specific weighted averages listed in each sale row.

Does the Form 4 show any option exercises or remaining derivative holdings?

Yes. It reports an employee stock option exercisable at $49.59 for 10,269 shares (transaction on 09/04/2025) and indicates 146,699 shares underlying RSUs held after transactions.

Who signed the Form 4 and when was it filed?

The form is signed by /s/ Renee Strandness, attorney-in-fact and dated 09/04/2025.