Revolve (NYSE: RVLV) holder sells 119K shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
MMMK Development, Inc., a 10% owner of Revolve Group, Inc., sold 119,241 shares of Class A common stock in open-market transactions. The sales occurred over three days at weighted-average prices around $26 per share.
Before each sale, MMMK converted an equal number of its Class B common shares into Class A shares, then sold all of the converted Class A shares. These trades were carried out under a pre-arranged Rule 10b5-1 trading plan adopted by MMMK Development, Inc.
After these conversions and sales, MMMK continues to hold 29,988,606 shares of Class B common stock, which remain convertible into an equal number of Class A shares at any time.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 119,241 shares ($3,141,400)
Net Sell
9 txns
Insider
MMMK Development, Inc.
Role
null
Sold
119,241 shs ($3.14M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 15,640 | $0.00 | -- |
| Conversion | Class A Common Stock | 15,640 | $0.00 | -- |
| Sale | Class A Common Stock | 15,640 | $26.00 | $407K |
| Conversion | Class B Common Stock | 42,678 | $0.00 | -- |
| Conversion | Class A Common Stock | 42,678 | $0.00 | -- |
| Sale | Class A Common Stock | 42,678 | $26.35 | $1.12M |
| Conversion | Class B Common Stock | 60,923 | $0.00 | -- |
| Conversion | Class A Common Stock | 60,923 | $0.00 | -- |
| Sale | Class A Common Stock | 60,923 | $26.43 | $1.61M |
Holdings After Transaction:
Class B Common Stock — 29,988,606 shares (Direct, null);
Class A Common Stock — 15,640 shares (Direct, null)
Footnotes (1)
- Shares of Class B common stock are convertible into an equal number of shares of Class A common stock at any time, at the election of the holder, and have no expiration date. On the dates indicated above, the reporting person sold the number of shares of Class B common stock indicated above, resulting in the automatic conversion of such shares into an equal number of shares of Class A common stock. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $26.25 to $26.835, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $26.20 to $26.63, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $25.86 to $26.30, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
Key Figures
Shares sold: 119,241 shares
Sale price range (Apr 27): $25.86–$26.30
Sale price range (Apr 28): $26.20–$26.63
+3 more
6 metrics
Shares sold
119,241 shares
Total Class A shares sold in open-market transactions
Sale price range (Apr 27)
$25.86–$26.30
Multiple transactions; weighted-average price disclosed in Form 4
Sale price range (Apr 28)
$26.20–$26.63
Multiple transactions; weighted-average price disclosed in Form 4
Sale price range (Apr 29)
$26.25–$26.835
Multiple transactions; weighted-average price disclosed in Form 4
Remaining Class B holdings
29,988,606 shares
Class B common stock held by MMMK Development after transactions
Net share direction
119,241 shares net sold
Net disposition based on transaction summary
Key Terms
Class B common stock, Class A common stock, Rule 10b5-1 trading plan, weighted-average price, +1 more
5 terms
Class B common stock financial
"Shares of Class B common stock are convertible into an equal number of shares of Class A common stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Class A common stock financial
"convertible into an equal number of shares of Class A common stock at any time"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 trading plan regulatory
"sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted-average price financial
"The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price"
derivative security financial
"transaction_code_description": "Conversion of derivative security""
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
FAQ
What did MMMK Development report in its Form 4 for Revolve Group (RVLV)?
MMMK Development reported selling 119,241 shares of Revolve Group Class A stock in open-market transactions. These shares came from conversions of Class B stock into Class A, executed over three days under a pre-arranged Rule 10b5-1 trading plan.
Did MMMK Development act under a Rule 10b5-1 plan for these Revolve (RVLV) trades?
Yes. The Form 4 states that all reported sales were effected under a Rule 10b5-1 trading plan adopted by MMMK Development. Such plans are pre-arranged trading programs designed to allow structured share sales over time regardless of near-term market conditions.