Revolve co-CEO sells 119,241 shares in plan
Revolve Group, Inc. co-CEO Michael Karanikolas, through MMMK Development, Inc., reported converting and selling a net 119,241 shares of Class B common stock.
Rhea-AI Filing Summary
Revolve Group, Inc. co-CEO Michael Karanikolas, through MMMK Development, Inc., reported converting and selling a net 119,241 shares of Class B common stock. These Class B shares automatically converted into an equal number of Class A shares and were sold in open-market transactions on April 27–29 at weighted-average prices around $26 per share, in multiple trades within disclosed price ranges. The sales were executed under a pre-arranged Rule 10b5-1 trading plan. After these transactions, MMMK Development, Inc. continued to hold 29,988,606 shares of Class B common stock, and Karanikolas also reported direct ownership of 123,000 shares of Class A common stock.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and Sale: 119,241 shares ($3.14M approx. pre-tax spread)
Exercise and Sale
10 txns
Insider
Karanikolas Michael
Role
CO-CHIEF EXECUTIVE OFFICER
Sold
119,241 shs ($3.14M)
Approx. gross sale proceeds
$3.14M
Approx. exercise cost
$0.00
Approx. pre-tax spread
$3.14M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 15,640 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 15,640 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 15,640 | $26.00 | $407K |
| Conversion | Class B Common Stock | 42,678 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 42,678 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 42,678 | $26.35 | $1.12M |
| Conversion | Class B Common Stock | 60,923 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 60,923 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 60,923 | $26.43 | $1.61M |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 29,988,606 contracts (Indirect, By MMMK Development, Inc.);
Class A Common Stock — 0 shares (Indirect, By MMMK Development, Inc.);
Class A Common Stock — 123,000 shares (Direct)
Footnotes (6)
- F1. Shares of Class B common stock are convertible into an equal number of shares of Class A common stock at any time, at the election of the holder, and have no expiration date. On the dates indicated above, the reporting person sold the number of shares of Class B common stock indicated above, resulting in the automatic conversion of such shares into an equal number of shares of Class A common stock.
- F2. The reporting person is a stockholder of MMMK Development, Inc. and has shared voting and dispositive power over the shares held by MMMK Development, Inc.
- F3. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.
- F4. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $26.25 to $26.835, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
- F5. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $26.20 to $26.63, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
- F6. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $25.86 to $26.30, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
Key Figures
Shares sold (net): 119,241 shares
Sale price April 27: $26.43 per share
Sale price April 28: $26.35 per share
+4 more
7 metrics
Shares sold (net)
119,241 shares
Net Class B shares converted to Class A and sold April 27–29
Sale price April 27
$26.43 per share
Weighted-average price for 60,923 Class A shares sold indirectly
Sale price April 28
$26.35 per share
Weighted-average price for 42,678 Class A shares sold indirectly
Sale price April 29
$26.00 per share
Weighted-average price for 15,640 Class A shares sold indirectly
Remaining Class B holdings
29,988,606 shares
Class B common stock held indirectly by MMMK Development, Inc. after transactions
Direct Class A holdings
123,000 shares
Class A common stock held directly as of April 27 holding entry
Trading plan reference
Rule 10b5-1
Sales effected under a pre-arranged Rule 10b5-1 trading plan
Key Terms
Class B common stock, Class A common stock, Rule 10b5-1 trading plan, weighted-average price, +2 more
6 terms
Class B common stock financial
"Shares of Class B common stock are convertible into an equal number of shares of Class A common stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Class A common stock financial
"convertible into an equal number of shares of Class A common stock at any time"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted-average price financial
"reflect the aggregate number and weighted-average price, respectively, of shares sold"
Weighted-average price is the average of multiple prices where each price is counted according to its size or importance—larger trades carry more weight than smaller ones, like averaging course grades by credit hours. It matters to investors because it gives a more realistic picture of the true price paid or received, helping assess trade execution, compare performance, calculate cost basis, and value positions more accurately than a simple average.
derivative security financial
"transaction_code_description": "Conversion of derivative security""
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
automatic conversion financial
"resulting in the automatic conversion of such shares into an equal number of shares of Class A common stock"
FAQ
What insider transaction did RVLV co-CEO Michael Karanikolas report?
He reported converting and selling 119,241 shares tied to Class B stock. The Class B shares automatically converted into Class A and were sold in open-market trades over April 27–29 at weighted-average prices around $26 per share.
How were the RVLV insider sales by MMMK Development, Inc. structured?
MMMK Development, Inc. converted 119,241 Class B shares into the same number of Class A shares, then sold them in multiple open-market transactions. Each day’s sales used weighted-average prices within stated ranges around the mid-$20s per share.
What RVLV holdings remain after Karanikolas’s reported transactions?
After the reported activity, MMMK Development, Inc. held 29,988,606 shares of Class B common stock. The filing also shows Michael Karanikolas with direct ownership of 123,000 shares of Class A common stock as of the latest transaction date.
AI-generated analysis. How Rhea-AI works. Not financial advice.
