Revolve (RVLV) co-CEO logs 119K share sales via Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Revolve Group, Inc. co-CEO Michael Mente reported net share sales through an affiliated entity. Over April 27–29, 2026, MMMK Development, Inc., where he has shared voting and dispositive power, converted Class B common stock into Class A and sold 119,241 shares of Class A common stock in open-market transactions.
Weighted-average sale prices were $26.43, $26.35, and $26.00 per share on the three days. The transactions were carried out under a Rule 10b5-1 trading plan adopted on May 29, 2025. After these transactions, Mente continues to hold shares directly, including 73,000 Class A shares and Class B shares convertible into an equal number of Class A shares.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 119,241 shares ($3,141,400)
Net Sell
11 txns
Insider
Mente Michael
Role
CO-CHIEF EXECUTIVE OFFICER
Sold
119,241 shs ($3.14M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 15,640 | $0.00 | -- |
| Conversion | Class A Common Stock | 15,640 | $0.00 | -- |
| Sale | Class A Common Stock | 15,640 | $26.00 | $407K |
| Conversion | Class B Common Stock | 42,678 | $0.00 | -- |
| Conversion | Class A Common Stock | 42,678 | $0.00 | -- |
| Sale | Class A Common Stock | 42,678 | $26.35 | $1.12M |
| Conversion | Class B Common Stock | 60,923 | $0.00 | -- |
| Conversion | Class A Common Stock | 60,923 | $0.00 | -- |
| Sale | Class A Common Stock | 60,923 | $26.43 | $1.61M |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 29,988,606 shares (Indirect, By MMMK Development, Inc.);
Class A Common Stock — 15,640 shares (Indirect, By MMMK Development, Inc.);
Class B Common Stock — 35,331 shares (Direct, null);
Class A Common Stock — 73,000 shares (Direct, null)
Footnotes (1)
- Shares of Class B common stock are convertible into an equal number of shares of Class A common stock at any time, at the election of the holder, and have no expiration date. On the dates indicated above, the reporting person sold the number of shares of Class B common stock indicated above, resulting in the automatic conversion of such shares into an equal number of shares of Class A common stock. The reporting person is a stockholder of MMMK Development, Inc. and has shared voting and dispositive power over the shares held by MMMK Development, Inc. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $26.25 to $26.835, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $26.20 to $26.63, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $25.86 to $26.30, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
Key Figures
Shares sold in open-market transactions: 119,241 shares
Sale price April 27, 2026: $26.43/share
Sale price April 28, 2026: $26.35/share
+4 more
7 metrics
Shares sold in open-market transactions
119,241 shares
Net Class A common stock sales over April 27–29, 2026
Sale price April 27, 2026
$26.43/share
Weighted-average price for Class A shares sold on April 27, 2026
Sale price April 28, 2026
$26.35/share
Weighted-average price for Class A shares sold on April 28, 2026
Sale price April 29, 2026
$26.00/share
Weighted-average price for Class A shares sold on April 29, 2026
Direct Class A holdings
73,000 shares
Class A common stock held directly as of April 27, 2026
Direct Class B convertible holdings
35,331 shares
Class B common stock directly held, convertible into equal Class A as of April 27, 2026
Remaining indirect Class B balance
29,988,606 shares
Class B common stock held indirectly by MMMK Development, Inc. after conversions on April 29, 2026
Key Terms
Rule 10b5-1 trading plan, Class B common stock, weighted-average price, convertible, +1 more
5 terms
Rule 10b5-1 trading plan financial
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B common stock financial
"Shares of Class B common stock are convertible into an equal number of shares of Class A"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted-average price financial
"The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price"
convertible financial
"Class B common stock are convertible into an equal number of shares of Class A common stock"
A convertible is a type of investment that starts as a loan or preferred stake (like a bond or preferred share) but can be exchanged for common shares of the company at a set price or under certain conditions. It matters to investors because it offers a mix of steady income and downside protection like a loan, plus the upside of stock ownership if the company does well—similar to holding a coupon that you can trade for a full ticket if the event becomes valuable.
dispositive power financial
"has shared voting and dispositive power over the shares held by MMMK Development, Inc."
Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.
FAQ
What did Michael Mente report in his latest Revolve (RVLV) Form 4 filing?
Michael Mente reported that MMMK Development, Inc., an entity where he has shared voting and dispositive power, converted Class B common stock into Class A and sold 119,241 Class A shares in open-market transactions at weighted-average prices around $26 over April 27–29, 2026.