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  4. [Form 4] Revolve Group, Inc. Insider Trading Activity

MMMK Development (RVLV 10% owner) converts Class B and sells Class A shares

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

MMMK Development, Inc., a 10% owner of Revolve Group, Inc., reported a series of stock transactions in early January 2026. On January 7, 8 and 9, 2026, it converted shares of Class B common stock into an equal number of Class A common shares at an exercise price of $0 per share, as Class B is convertible into Class A on a one-for-one basis with no expiration.

Immediately after each conversion, MMMK Development sold the newly issued Class A shares in open-market transactions under a pre-arranged Rule 10b5-1 trading plan adopted on May 29, 2025. Reported sales include 72,337 Class A shares at a weighted-average price of $31.16, 52,864 shares at $31.32, 64,655 shares at $30.66 and 4,340 shares at $31.05, all through multiple trades within stated price ranges.

Positive

  • None.

Negative

  • None.
Insider MMMK Development, Inc.
Role 10% Owner
Sold 194,196 shs ($6.03M)
Type Security Shares Price Value
Conversion Class B Common Stock 68,995 $0.00 --
Conversion Class A Common Stock 68,995 $0.00 --
Sale Class A Common Stock 64,655 $30.66 $1.98M
Sale Class A Common Stock 4,340 $31.05 $135K
Conversion Class B Common Stock 52,864 $0.00 --
Conversion Class A Common Stock 52,864 $0.00 --
Sale Class A Common Stock 52,864 $31.32 $1.66M
Conversion Class B Common Stock 72,337 $0.00 --
Conversion Class A Common Stock 72,337 $0.00 --
Sale Class A Common Stock 72,337 $31.16 $2.25M
Holdings After Transaction: Class B Common Stock — 30,280,422 shares (Direct); Class A Common Stock — 68,995 shares (Direct)
Footnotes (1)
  1. Shares of Class B common stock are convertible into an equal number of shares of Class A common stock at any time, at the election of the holder, and have no expiration date. On the dates indicated above, the reporting person sold the number of shares of Class B common stock indicated above, resulting in the automatic conversion of such shares into an equal number of shares of Class A common stock. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $30.86 to $31.56, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $31.02 to $31.58, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $29.95 to $30.94, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $30.95 to $31.215, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
MMMK Development, Inc.
(Last) (First) (Middle)
C/O REVOLVE GROUP, INC.
12889 MOORE STREET
(Street)
CERRITOS CA 90703
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Revolve Group, Inc. [ RVLV ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
01/09/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 01/07/2026 C 72,337 A $0(1) 72,337 D
Class A Common Stock 01/07/2026 S(2) 72,337 D $31.16(3) 0 D
Class A Common Stock 01/08/2026 C 52,864 A $0(1) 52,864 D
Class A Common Stock 01/08/2026 S(2) 52,864 D $31.32(4) 0 D
Class A Common Stock 01/09/2026 C 68,995 A $0(1) 68,995 D
Class A Common Stock 01/09/2026 S(2) 64,655 D $30.66(5) 4,340 D
Class A Common Stock 01/09/2026 S(2) 4,340 D $31.05(6) 0 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Class B Common Stock (1) 01/07/2026 C 72,337 (1) (1) Class A Common Stock 72,337 $0 30,402,281 D
Class B Common Stock (1) 01/08/2026 C 52,864 (1) (1) Class A Common Stock 52,864 $0 30,349,417 D
Class B Common Stock (1) 01/09/2026 C 68,995 (1) (1) Class A Common Stock 68,995 $0 30,280,422 D
Explanation of Responses:
1. Shares of Class B common stock are convertible into an equal number of shares of Class A common stock at any time, at the election of the holder, and have no expiration date. On the dates indicated above, the reporting person sold the number of shares of Class B common stock indicated above, resulting in the automatic conversion of such shares into an equal number of shares of Class A common stock.
2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.
3. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $30.86 to $31.56, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
4. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $31.02 to $31.58, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
5. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $29.95 to $30.94, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
6. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $30.95 to $31.215, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
/s/ Jodi Lumsdaine Chapin, attorney-in-fact 01/09/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

Who reported insider transactions in Revolve Group, Inc. (RVLV)?

The reporting person is MMMK Development, Inc., identified as a 10% owner of Revolve Group, Inc. in this Form 4 filing.

What type of Revolve (RVLV) shares did MMMK Development, Inc. convert and sell?

MMMK Development, Inc. converted Class B common stock into Class A common stock, then sold the resulting Class A shares in market transactions.

On what dates did MMMK Development, Inc. trade Revolve (RVLV) shares?

The transactions occurred on January 7, 2026, January 8, 2026, and January 9, 2026, covering both conversions and sales of Revolve common stock.

At what prices were Revolve (RVLV) Class A shares sold by MMMK Development, Inc.?

The filing reports weighted-average sale prices of $31.16, $31.32, $30.66, and $31.05 per Class A share, each based on multiple trades within specified price ranges.

How many Revolve (RVLV) shares were involved in the reported sales?

The sales reported include 72,337 Class A shares, 52,864 shares, 64,655 shares, and 4,340 shares, each figure shown as the aggregate number sold for that transaction code.

Were MMMK Development, Inc.’s Revolve (RVLV) trades under a Rule 10b5-1 plan?

Yes. The filing explains that the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by MMMK Development, Inc. on May 29, 2025.

How does the Revolve (RVLV) filing describe the Class B to Class A conversion feature?

The footnote states that Class B common stock is convertible into an equal number of Class A common shares at any time at the holder’s election and has no expiration date.