Sally Beauty (NYSE: SBH) director granted 9,975 RSUs and converts 14,532 into stock

Rhea-AI Filing Summary

Sally Beauty Holdings director Rachel Rothe Bishop reported equity-based compensation and a related share conversion. On 01/22/2026, she received 9,975 restricted stock units (RSUs), which each convert into one share of SBH common stock. All of these RSUs are scheduled to vest on the earlier of 01/22/2027 or the company’s next annual meeting of stockholders. The same day, 14,532 RSUs were converted into 14,532 shares of common stock at a stated price of $0 per share, increasing her directly held common stock to 36,231 shares.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bishop Rachel Rothe

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

7900 WINDROSE AVENUE

(Street)

PLANO TX 75024

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
01/22/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/22/2026		M		14,532	A	$0	36,231	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units(1)	$0	01/22/2026		A		9,975		01/22/2027(2)	01/22/2027	Common Stock	9,975	$0	9,975	D
Restricted Stock Units	$0	01/22/2026		M			14,532	01/22/2026	01/22/2026	Common Stock	14,532	$0	0	D

Explanation of Responses:

1. Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis.

2. 100% of the RSUs will vest on the earlier of 1/22/2027 or the date of the issuer's next Annual Meeting of Stockholders.

	/s/ Rebecca L. Morley, Attorney-in-Fact	01/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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FAQ

What insider activity did SBH director Rachel Rothe Bishop report?

Rachel Rothe Bishop, a director of Sally Beauty Holdings (SBH), reported receiving 9,975 restricted stock units and converting 14,532 RSUs into 14,532 shares of common stock on 01/22/2026.

How many Sally Beauty (SBH) RSUs were granted to the director?

The filing shows a grant of 9,975 restricted stock units, each convertible into one share of SBH common stock.

When do the newly granted SBH restricted stock units vest?

According to the disclosure, 100% of the 9,975 RSUs will vest on the earlier of 01/22/2027 or the date of Sally Beauty Holdings’ next annual meeting of stockholders.

What RSU-to-share conversion did the SBH director report?

The director reported that 14,532 RSUs were converted into 14,532 shares of SBH common stock at a stated price of $0 per share.

How many Sally Beauty (SBH) common shares does the director own after these transactions?

Following the 01/22/2026 transactions, the Form 4 reports that the director directly owns 36,231 shares of SBH common stock.

Are the SBH restricted stock unit holdings direct or indirect?

The Form 4 indicates that the 9,975 RSUs held after the grant are owned directly by the reporting person.