SBH insider converts RSUs, now holds 128,976 shares after tax sale

Sally Beauty Holdings (SBH) reported insider equity activity by its President, Beauty Systems Group, in a Form 4.

Rhea-AI Filing Summary

Sally Beauty Holdings (SBH) reported insider equity activity by its President, Beauty Systems Group, in a Form 4. On November 15, 2025, several tranches of restricted stock units (RSUs) and performance stock units (PSUs) converted into common stock on a one-for-one basis at an exercise price of $0, including blocks of 12,607, 17,667, 10,383, 12,132, 4,304, 3,847, and 5,067 shares as they vested. The filing also shows a disposition of 24,657 shares of common stock at $14.18 per share with transaction code "F," indicating shares withheld or sold to cover taxes. Following the reported transactions, the reporting person directly holds 128,976 shares of SBH common stock.

Insider Trade Summary

66,007 shares exercised/converted

Exercise 9 txns

Insider Spinks Mark Gregory

Role President Beauty Systems Group

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units	12,607	$0.00	$0.00
Exercise	Restricted Stock Units (1)	17,667	$0.00	$0.00
Exercise	Restricted Stock Units (1)	10,383	$0.00	$0.00
Exercise	Restricted Stock Units (1)	12,132	$0.00	$0.00
Exercise	Restricted Stock Units (1), (5)	4,304	$0.00	$0.00
Exercise	Restricted Stock Units (1), (5)	3,847	$0.00	$0.00
Exercise	Restricted Stock Units (1), (5)	5,067	$0.00	$0.00
Exercise	Common Stock	66,007	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	24,657	$14.18	$350K

Holdings After Transaction: Restricted Stock Units — 25,214 contracts (Direct); Restricted Stock Units (1) — 17,669 contracts (Direct); Restricted Stock Units (1), (5) — 0 contracts (Direct); Common Stock — 128,976 shares (Direct)

Footnotes (5)

1. F1. Restricted stock units (RSUs) convert into common stock on a one-for-one basis.
2. F2. These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.
3. F3. These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.
4. F4. These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.
5. F5. Reflects earned and vested performance stock units (PSUs).

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Accepted by SEC EDGAR 11/18/2025 - 04:00 PM EST Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Spinks Mark Gregory

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

3001 COLORADO BOULEVARD

(Street)

DENTON TX 76210

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President Beauty Systems Group

3. Date of Earliest Transaction (Month/Day/Year)
11/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/15/2025		M		66,007	A	$0	15,633	D
Common Stock	11/15/2025		F		24,657	D	$14.18	128,976	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units(1)	$0	11/15/2025		M			12,607	11/15/2025(2)	11/15/2027	Common Stock	12,607	$0	25,214	D
Restricted Stock Units (1)	$0	11/15/2025		M			17,667	11/15/2025(3)	11/15/2026	Common Stock	17,667	$0	17,669	D
Restricted Stock Units (1)	$0	11/15/2025		M			10,383	11/15/2025(4)	11/15/2025	Common Stock	10,383	$0	0	D
Restricted Stock Units (1)(5)	$0	11/15/2025		M			12,132	11/15/2025	11/15/2025	Common Stock	12,132	$0	0	D
Restricted Stock Units (1), (5)	$0	11/15/2025		M			4,304	11/15/2025	11/15/2025	Common Stock	4,304	$0	0	D
Restricted Stock Units (1), (5)	$0	11/15/2025		M			3,847	11/15/2025	11/15/2025	Common Stock	3,847	$0	0	D
Restricted Stock Units (1), (5)	$0	11/15/2025		M			5,067	11/15/2025	11/15/2025	Common Stock	5,067	$0	0	D

Explanation of Responses:

1. Restricted stock units (RSUs) convert into common stock on a one-for-one basis.

2. These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.

3. These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.

4. These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.

5. Reflects earned and vested performance stock units (PSUs).

	/s/ Rebecca L. Morley, Attorney-in-Fact	11/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.