Sally Beauty grants Scott C. Sherman 22,089 stock units

The awards include earned performance units payable November 15, 2026, and a separate restricted-stock-unit award vesting in three equal installments through November 15, 2029.

Available on EDGAR 11/09/2026 - 07:08 AM EST Accepted by SEC EDGAR 11/09/2026 - 07:08 AM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Sally Beauty Holdings, Inc. reported that Scott C. Sherman, SVP, CLO and CHRO, received direct awards on November 4, 2026: 22,089 restricted stock units and earned performance stock units of 13,546, 6,773, 5,651 and 5,867 shares. The restricted stock units vest in three equal installments on November 15, 2027, November 15, 2028 and November 15, 2029. The performance units reflect certified results and will be paid out on November 15, 2026.

Insider Trade Summary

Grant/Award: 53,926 shares

Grant/Award 5 txns

Insider Sherman Scott C

Role SVP, CLO and CHRO

Type	Security	Shares	Price	Value
Grant/Award	Restricted Stock Units F1, F2	22,089	$0.00	$0.00
Grant/Award	Restricted Stock Units (1) F3	13,546	$0.00	$0.00
Grant/Award	Restricted Stock Units (1) F4	6,773	$0.00	$0.00
Grant/Award	Restricted Stock Units (1) F5	5,651	$0.00	$0.00
Grant/Award	Restricted Stock Units (1) F6	5,867	$0.00	$0.00

Holdings After Transaction: Restricted Stock Units — 22,089 units (Direct); Restricted Stock Units (1) — 56,901 units (Direct)

Footnotes (6)

1. F1. Restricted stock units convert into common stock on a one-for-one basis.
2. F2. The restricted stock units vest in three equal installments on November 15, 2027, November 15, 2028, and November 15, 2029.
3. F3. Reflects earned performance stock units (PSUs). The PSUs were granted on November 1, 2023, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2026. The number of PSUs reported reflects the number of PSUs earned based on the certification of the Compensation and Talent Committee of the Board of Directors of Sally Beauty Holdings, Inc. (the "Committee") of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2026.
4. F4. Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2025, and ending on September 30, 2026).
5. F5. Reflects earned PSUs. The PSUs were granted on November 6, 2024, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2025, and ending on September 30, 2026).
6. F6. Reflects earned PSUs. The PSUs were granted on November 5, 2025, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2025, and ending on September 30, 2026).

Key Figures

Restricted stock units: 22,089 shares Earned performance stock units: 13,546 shares Earned performance stock units: 6,773 shares +2 more

5 metrics

Restricted stock units 22,089 shares Direct award reported November 4, 2026

Earned performance stock units 13,546 shares Relative total shareholder return award reported November 4, 2026

Earned performance stock units 6,773 shares Adjusted operating income margin award, third one-year performance period

Earned performance stock units 5,651 shares Adjusted operating income margin award, second one-year performance period

Earned performance stock units 5,867 shares Adjusted operating income margin award, first one-year performance period

Key Terms

Restricted Stock Units, performance stock units (PSUs), relative total shareholder return (rTSR), adjusted operating income margin (AOIM)

4 terms

Restricted Stock Units financial

"Restricted stock units convert into common stock on a one-for-one basis."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

performance stock units (PSUs) financial

"Reflects earned performance stock units (PSUs)."

Performance stock units (PSUs) are a form of executive or employee pay that promise company shares only if pre-set performance goals are met over a defined period; think of them as a bonus paid in stock that arrives only when the company hits agreed targets. Investors watch PSUs because they affect the number of shares outstanding (dilution) and reveal how management’s pay is tied to financial or operational results, aligning incentives with shareholder outcomes.

relative total shareholder return (rTSR) financial

"relative total shareholder return (rTSR) goals"

adjusted operating income margin (AOIM) financial

"goals related to adjusted operating income margin (AOIM)"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What performance measures determined Scott C. Sherman's SBH performance stock units?

The reported units were based on relative total shareholder return goals and adjusted operating income margin goals. The 13,546 units reflect relative total shareholder return results over a three-year performance period; the 6,773, 5,651 and 5,867 units reflect adjusted operating income margin results for the third, second and first one-year performance periods, respectively.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sherman Scott C

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

7900 WINDROSE AVE

(Street)

PLANO TEXAS 75024

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, CLO and CHRO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
11/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units(1)	$0	11/04/2026		A		22,089		11/15/2027(2)	11/15/2029	Common Stock	22,089	$0	22,089	D
Restricted Stock Units (1)(3)	$0	11/04/2026		A		13,546		11/15/2026	11/15/2026	Common Stock	13,546	$0	27,092	D
Restricted Stock Units (1)(4)	$0	11/04/2026		A		6,773		11/15/2026	11/15/2026	Common Stock	6,773	$0	6,773	D
Restricted Stock Units (1)(5)	$0	11/04/2026		A		5,651		11/15/2026	11/15/2026	Common Stock	5,651	$0	11,302	D
Restricted Stock Units (1)(6)	$0	11/04/2026		A		5,867		11/15/2026	11/15/2026	Common Stock	5,867	$0	11,734	D

Explanation of Responses:

1. Restricted stock units convert into common stock on a one-for-one basis.

2. The restricted stock units vest in three equal installments on November 15, 2027, November 15, 2028, and November 15, 2029.

3. Reflects earned performance stock units (PSUs). The PSUs were granted on November 1, 2023, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2026. The number of PSUs reported reflects the number of PSUs earned based on the certification of the Compensation and Talent Committee of the Board of Directors of Sally Beauty Holdings, Inc. (the "Committee") of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2026.

4. Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2025, and ending on September 30, 2026).

5. Reflects earned PSUs. The PSUs were granted on November 6, 2024, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2025, and ending on September 30, 2026).

6. Reflects earned PSUs. The PSUs were granted on November 5, 2025, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2025, and ending on September 30, 2026).

Remarks:

	/s/ Rebecca Morley, Attorney in Fact	11/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)